• Title/Summary/Keyword: 개인맞춤

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Development of the e-Learning Contents for the First Programming Course (초보자 프로그래밍 개발을 위한 e-Learning 콘텐츠 개발)

  • Kim Jung-Sook
    • KSCI Review
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    • v.14 no.1
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    • pp.213-219
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    • 2006
  • We need the customized e-Learning service according to not only developing the wireless mobile and hardware technology, also developing the multimedia process skills. Especially, the beginner who start to learn the first programming course must be provided the personalized learning. The beginner require the repeated practices to obtain the programming skills, also they reveal the different learning effects following the learner capability In this paper. we develop a new e-Learning contents which give the individual service for learner and show the simulation which is program execution to maximize the learning effects.

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Study on Factors Affecting Effects of Online Behavioral Advertising (온라인 맞춤형 광고 효과에 미치는 요인들 연구)

  • Um, Namhyun;Kim, Sojung
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.376-388
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    • 2019
  • One important online marketing practice to emerge in recent years is online behavioral advertising. Online behavioral advertising entails a range of issues, including the following: personal information collection and usage agreements (three conditions: no agreement, agreement, or agreement with a reward), consumers' levels of perceived personalization (low vs. high), and consumers' level of online privacy concerns (low vs. high). The effects of all these is what this study is designed to examine, as it evaluates online behavioral advertising. Study findings suggest that types of information collection and usage agreement play a pivotal role in the evaluation of online behavioral ads. Individuals who provided the informed consent form with the possible reward had a more favorable attitude toward the brand than individuals who provided the informed consent form without a possible reward. In terms of personalization, the level of perceived personalization of the advertising message impacted consumers' attitudes toward the online behavioral ad and toward the brand. Finally, online privacy concerns appear to impact consumers' attitudes toward the online behavioral ad and toward the brand. Theoretical and practical implications are also discussed.

An Improvement of Personalized Computer Aided Diagnosis Probability for Smart Healthcare Service System (스마트 헬스케어 서비스를 위한 통계학적 개인 맞춤형 질병예측 기법의 개선)

  • Min, Byung-won
    • Journal of Convergence Society for SMB
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    • v.6 no.4
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    • pp.79-84
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    • 2016
  • A novel diagnosis scheme PCADP(personalized computer aided diagnosis probability) is proposed to overcome the problems mentioned above. PCADP scheme is a personalized diagnosis method based on ontology and it makes the bio-data analysis just a 'process' in the Smart healthcare service system. In addition, we offer a semantics modeling of the smart healthcare ontology framework in order to describe smart healthcare data and service specifications as meaningful representations based on this PCADP. The PCADP scheme is a kind of statistical diagnosis method which has real-time processing, characteristics of flexible structure, easy monitoring of decision process, and continuous improvement.

Influence Factors of Intent to Purchase Personalized Controller Product Design in 3D Printing Environment (3D 프린팅 환경에서 개인 맞춤형 컨트롤러 제품디자인 구매 의도의 영향요인에 관한 연구)

  • Park, Jun-Hong;Lee, Junsang
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.24 no.7
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    • pp.873-878
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    • 2020
  • Due to the recent development of 3D printers, interest in 3D printing is growing. 3D printing should reflect individual needs and various requirements by designing products to suit the user's requirements. Research on how to use 3D printed products for the purpose of purchasing products according to user's demand characteristics is insufficient. Therefore, this study conducted a survey and statistical analysis to find out the factors influencing the intention of purchasing custom controller products in 3D printing environments. Research has confirmed that user innovation and convenience safety are important factors for the satisfaction and purchase intent of personal-tailored controller products. Considering user innovation, convenience, and safety when producing controller products using 3D printing, it is expected that value of custom controller manufacturing can be increased. Research is needed on the personalized product development framework that successfully introduces and systematically supports the production methods of personalized products in the early stages.

Development of Personalized Broadcasting System based on DMB ECG(Electronic Content Guide) (DMB ECG 기반 개인맞춤형방송 시스템 기술개발)

  • Park, Min-Sik;Lee, Han-Kyu;Hong, Jin-Woo
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2009.11a
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    • pp.329-332
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    • 2009
  • 이동방송 환경에서는 이용자의 시청환경이 제한적이어서 자신이 원하는 방송 콘텐츠를 용이하게 소비할 수 없는 경우가 발생한다. 이를 개선하기 위하여 언제 어디서나 시청이 용이한 개인 맞춤형 방송 서비스가 필요하다. 본 논문은 이동방송 환경에서 개인맞춤형방송 서비스를 제공하기 위하여 국내에서 표준화된 지상파 디지털미디어방송 전자콘텐츠안내(ECG) 표준 및 이를 기반으로 한 개인맞춤형방송 전송시스템 및 수신기의 개발에 대하여 기술한다.

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A Research on Real Estate Recommendation Model Using Public Data (개인 맞춤형 부동산 추천 웹 서비스)

  • Kim, Do-hyung;Kim, Min-kyung;Park, Ye-rin;Park, Yoo-Min;Hwang, Ho-Young
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.07a
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    • pp.93-96
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    • 2021
  • 본 논문에서는 공공데이터를 이용한 개인 맞춤형 부동산 추천 방식을 제안한다. 이 추천 서비스는 기존의 가격 중심의 부동산 추천 방식이 아닌 개인이 원하는 요소 통해 부동산을 추천함으로써 사용자의 만족도를 높인다. 이 모델은 사용자가 실거주를 목적으로 하는 부동산 매물을 탐색하고자 할 때 거래 유형, 매물 유형, 가격 정보 뿐만 아니라 사용자가 자신의 주거지 근처에 형성되어 있길 원하는 편의 시설이나 기반시설, 치안 등의 환경 요소를 선택할 수 있도록 하고 선택된 요소들을 통합적으로 분석하여 주거지를 추천한다. 본 논문에서는 직접 구현한 서비스를 통해서 제안하는 새로운 맞춤형 부동산 추천 모델이 기존의 가격 중심의 부동산 추천 서비스보다 편의성 면에서 우수함을 보인다.

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The Development of the Bi-directionally Personalized Broadcasting and the Targeting Advertisement System Based on the User Profile Techniques (사용자 프로파일 기반의 맞춤형 광고 서비스 및 양방향 개인 맞춤형 방송 시스템 구축)

  • Shin, Sa-Im;Lee, Jong-Soel;Jang, Se-Jin;Lee, Soek-Pil
    • Journal of Broadcast Engineering
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    • v.15 no.5
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    • pp.632-641
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    • 2010
  • This paper shows the research about the personalized broadcasting system. The personalized broadcasting is the service that users only show the programs which they want to watch when they want to watch these. The purpose of the bi-directional broadcasting service is supporting more satisfied and more personalized services by permitting the bi-directional data transformation. This research also develops the user profiling system for the bi-directional and personalized broadcasting service. This system applied the TV-Anytime metadata specifications which is the standard for the personalized broadcasting services, the system supports the various functions for the bi-directionl and personalized broadcasting such as the user profiling, contents metadata and targeting advertisement services. The bi-directional and personalized broadcasting system increases the users' satisfaction with the recommendation and management of the personally favorite broadcasting contents and advertisements, the trial run results show that the services raise the users' satisfaction with the intelligent and discriminating broadcasting services.

Individual Genome Sequences and Their Smart Application In Personalized Medicine (맞춤의학 시대의 개인 유전체 서열의 해독과 스마트한 이용)

  • Kim, Dong Min;Jeong, Haeyoung;Kim, Il Chul;Won, Yonggwan
    • Smart Media Journal
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    • v.2 no.4
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    • pp.34-40
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    • 2013
  • Rapid sequencing of individual genomes with next generation sequencer opens new horizon to biology and personalized medicine. The analyzed sequences help to check several genomic abnormality, genomic expression, epigenomic phenotypes, gene annotation after assembly of their reads. Several trials integrating genomic information and clinical data will assist disease diagnostics and clinical treatments. To have a large step towards individualized medicine, development of smart interface linking specialized sequence data to the public is necessary.

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College Students' Cognitive and Behavioral Attitude toward Digital Behavioral Advertising and Personal Information Protection through In-depth Interview (디지털 맞춤형 광고와 개인정보 보호에 대한 대학생들의 인식 및 행동연구)

  • Um, Namhyun
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.73-82
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    • 2022
  • As digital advertising industry grows, consumers' concerns over personal information protect also rise. Thus, the current study is designed to explore college students' perspectives on digital behavioral advertising and personal information protection through in-depth interviews. According to study results, importance of personal information protection is highly regarded among college students and interviewees suggest individuals, companies, and government organizations work together to protect personal information. College students' behavioral level of personal information protection can be divided into three levels such as 1) no-action taken, 2) passive response, and 3) active response. The study found that college students' attitude toward digital behavioral advertising is positive and also negative at the same time. Lastly, the study suggests that college students have positive attitude toward companies' personal information collection and use for the marketing purpose such as digital behavioral advertising. At the discussion section this study puts emphasis on the need for digital media literacy education and suggests practical implications for personal information collection and its procedures.

Marketing Activation Strategy of Personalized Hair Products (개인 맞춤형 헤어제품 상품화 마케팅 전략)

  • Lee, Hyun-Chang;Jin, Chan-Yong;Xu, Chen Lin;Shin, Seong-Yoon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2014.07a
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    • pp.103-104
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    • 2014
  • 경제가 발전함에 따라서 개인적인 외모에 대한 관심이 고조되어지고 있다. 그 가운데 개인별 헤어스타일 및 헤어관련 관심이 증가하고 있는 상황이다. 특히, 여성의 영역으로 이해되어지던 헤어부분도 남성들의 관심이 증가함에 따라 이들에 대한 상품화 마케팅 전략이 필요하게 되었다. 이에 본 연구에서는 개인별 맞춤형 헤어제품의 마케팅 강화를 위한 현황을 분석해보며, 특히 온라인을 통한 마케팅 전략 강화를 위한 방안을 제안한다. 또한 이를 실현하기 위한 온라인 헤어제품 상품화 마케팅 구현결과를 제시함으로써 온라인을 통한 마케팅 전략 서비스 개발에 관하여 살펴보고자 한다. 이를 통해 온라인을 통한 헤어제품의 마케팅 활성화에 이바지 할 것으로 기대된다.

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