• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.296-297
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• 2005

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.200-201
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• 2005

• Archives of design research
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• v.19 no.5 s.67
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• pp.191-202
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• 2006

Recently the market environment surrounding business firms has been remarkably changed due to the increasing variety of consumption value and taste. On account of technological gap becoming narrower among business firms, the most important thing is for the soft value, such as that of emotional and subjective factors, in order for business firms to be able to create such strategic positioning, for which business firms should first look carefully into latent needs and values of the consumers. Since such products possessing those factors are able to supply the consumers with an appropriate value in attractive forms and meanings, new product development for the valuable products initiates a very important strategic action for securing the strategic positioning. The purpose of this paper is to study the strategic position and role of design in new product development strategy. Design has become the momentous competence of an enterprise in the most recent. Design performs its strategic role as a bridge between a business firm and the consumers. Consumers perceive value added by their purchase of products with attractive designs offered by business firms and, then, satisfy their emotional and subjective value with the products. This study, however, reviewed a new angle on the role of design as an implement for discovering consumers' latent needs and values which could be main factors for obtaining the strategic positioning. In other words, this study intended to suggest a new strategic role of design as value suppliers in new product development strategy for firms formulating and implementing their business strategies. For the new angle on the role of design, this study discussed a new approach of design strategy and intended to formulate its system first. And then, it suggested a general idea for strategic design analysis and its methodology, ethnography, as a strategic value creator. Finally, the suitability and usefulness of strategic design analysis for new product development strategy was discussed.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.287-294
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• 2016

The whole design process drawing outputs from design planning is based on designers' intuitive ideas and differences in technical ability. However, every design professional agrees to the fact that such design process is filled with individuals' implicit acts or inherent intuition rather than following directions in a certain defined frame. If the design process based on such intuition and experience can start from the rational and scientific process, it would be possible to move more systematic design process to the next step. This study aims to examine what system of thinking are used by designers to conduct the design information process, by using the protocol analysis which is the representative qualitative study method of cognitive science, on designers' cognitive behaviors like the contents of the design sketch process which is the initial step of the kitchenware development process, in order to understand professionals' and non-professionals' design application direction. Thus, the scope of this paper would be limited to "the initial protocol analysis on kitchenware" and "encoding of the analysis on thinking" in the qualitative study that can be the most basic to understand the design cognitive science. As a procedure to solve this study question, it aimed to seek for the product development flow and the educational effect by considering the preceding researches and also re-interpreting cognitive thinking in systematic methods.

• Archives of design research
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• v.19 no.2 s.64
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• pp.283-292
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• 2006

The Plastic material had been developed in the middle of the 19th century as an alternative material. Along with the development of the electrical engineering industry, it cropped up into center stage as an effective material and has increasingly expanded its use. As such, the plastic material has bound deep-seated ties with the design activities of industrial products, coming into the main material for a variety of industrial designs. Despite its dose affinity to design function in terms of its materialistic property, we have rarely seen examples of intensive study on the realtionship between plastics and designs. This study aims to find the importance that the substance affects industrial products in designs along with the development of plastic materials. With the objective in mind, we made a review of the streamline stylishness that had flourished in the twenties and thirties of the 19th century. Through this study, we understand that the plastic material has a close realtionshop with design activities in three different aspects. First, its amorphous state of nature makes it possible to change into any shape one desires in plastic surgery, which feature in turn influences the moulding of any design forms. Second, the plastic material is best suited to mass-manufacture, which induces to reduce the cost of production. Hence, the expansion of design industry. Third, the plastic material allows the multiple variety of colors, sensitivity, gloss and patterns and infinitely large possibility ranging from natural senses to human senses with the result that numberless diversity of designs cdould come into being.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.524-529
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• 2006

짧은 기간에 비약적으로 기술이 발전하는 시대에는 사용자의 미래환경과 그에 따른 사용자의 행태를 미리 분석할 수 있는 방법이 절실히 요구된다. 본 연구에서는 블루투스 핸즈프리 헤드셋의 UI 디자인 개발을 위해 사용된 사용자의 제품 사용행태 예측 과정을 통해 그 방법론을 제시하고자 한다. 1 차로 블루투스 핸즈프리 헤드셋 사용자가 그것을 사용하는 사용행태를 조사 분석하였으며, 조사의 결과를 인터랙티브 스토리텔링의 방법으로 구성하여 아이디어개발을 위한 보조도구로 개발하였다. 조사의 대상은 블루투스 헤드셋의 주요 사용자 층인 10 대 후반에서 20 대 중반에 속하는 사용자 그룹이며 블루투스 헤드셋으로 변용 가능한 패션 액세서리를 선정하고 선정한 액세서리를 블루투스 핸즈프리 헤드셋으로 가정하여 사용시의 그들의 사용 포즈를 분석하는 방법을 통해 주사용자 층의 사용행태를 예측하고자 하였다. 이 연구의 결과는 블루투스 헤드셋 개발팀내의 기획자, 기술자, 디자이너들이 제품의 개발 방향에 대한 아이디어 공유를 위하여 Macromedia Flash 를 사용하여 인터랙티브 스토리텔링으로 제작하여 디자인을 위한 보조 툴로 제안하였다. 본 연구는 블루투스 핸즈프리 헤드셋과 같이 사용자의 새로운 요구와 사용성이 기대되는 제품 UI 디자인을 위해서는 사용자의 미래 요구사항을 예측 할 수 있는 방법이 필요하다는 배경에서 시작되었으며, 블루투스 핸즈프리 헤드셋의 사용자의 요구 파악 및 예측을 위한 방법으로 제품과 사용자의 사용 포즈를 연계하여 분석하는 방법을 제안하였다.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.204-205
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• 2002

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.11b
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• pp.70-71
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• 2002

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.182-183
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• 2005

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.98-99
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• 1999

인류는 역사적으로 각 시대마다 그 사회에서 요구되는 형태의 예술을 개발하였고, 그 속에서 문화를 형성해 왔다. 예술작업은 벤야민(W. Benjamin)이 지적한 바와 같이, 물적(物的) 그리고 전시적(展示的) 사용을 위한 존재(存在) 필요성에 따른 사회적 동기로부터 시작된다.(중략)