• IT SoC Magazine
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• s.31
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• pp.9-14
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• 2009

본고는 최근 정보통신, 디지털 가전, 교통, 자동차, 의료, 조명산업 등으로 응용분야가 급속히 확대되고 있는 LED의 산업동향 및 정책적 추진 방향에 대해 소개한다. LED는 빛을 활용하는 경제 사회적 공간에 감성 융합 친환경이란 개념을 접목시켜 다양한 고부가가치 파생산업을 창출하는 등 신성장동력의 원천기능을 수행할 수 있을 것으로 기대된다.

• The Journal of Society for e-Business Studies
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• v.12 no.3
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• pp.269-282
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• 2007

We propose a personalized concept-based retrieval technique that uses domain ontology. Proposed system consist or representative concept extraction, user profile construction, and concept-based retrieval stages. First, we extract representative concept with using technique form contents and create the domain ontology. We compose user profile analysis that uses domain ontology for personalized concept-based retrieval. To verify the efficiency of the proposed technique, we perform experiment for Internet site in the engineering area. The results of experiment show that the proposed technique using the domain ontology and user profiles is more efficient than the existing techniques. Hence, the proposed concept-based retrieval technique can be expected to contribute to the development of an efficient personalized recommendation system or e-Commerce system.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.2
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• pp.83-100
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• 2022

In marketing, the thematic conceptual study related to hedonic consumption with product symbolism contributed to symbolic consumerism and its hedonic experience. Researching how consumers deal with expectations for unexpected income or windfall gains helps understand what makes them enjoy experiences. This paper discusses the trade-off relationship between hedonic and utilitarian consumption. it aims to determine when and why people choose hedonic (pleasant) or utilitarian (material) products under windfall gains. We suggested five hypotheses, and through a series of experiments, respondents preferred hedonic to utilitarian goods when lottery amounts increased and the probabilities did not discriminate between two products. the preference order was not discriminated in the hedonic, utilitarian goods. the shape of preference revealed an opposite direction (U vs. invert-U)when the winfall amounts increased. and when the discounting rates varied, the consumers' preference order was expected to change. Subjects selected hedonic goods the most, utilitarian goods second, and cash rewards were the last choice. Therefore, stimulating consumers' hedonism and promoting hedonic experiences might be effective marketing tactics and strategies.

• Journal of the Korea Society of Computer and Information
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• v.15 no.8
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• pp.141-148
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• 2010

In mobile terminal recommend service system has general information restrictive recommend that individuality considering to user's information find and recommend. Also it has difficult of accurate information recommend bad points user's not offer individuality information preference recommend service. Therefore this paper is propose user's information individuality preference considering by user's individuality preference recommendation system using improved k-means algorithm. Propose method is correlation coefficients using user's information individuality preference when user's individuality preference recommendation using improved k-means algorithm. Restrictive information recommend to fix a problem, information of restrictive general recommend that user's information individuality preference offer to accurate information recommend. Performance experiment is existing service system as compared to evaluating the effectiveness of precision and recall, performance experiment result is appear to precision 85%, recall 68%.

• Journal of The Korean Association For Science Education
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• v.32 no.10
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• pp.1567-1579
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• 2012

This study carried a survey to investigate teacher's cognition on preference and actuality about science laboratory and class environment targeting 262 science teachers. The results of this study are as follow: First, the actuality cognition of science teachers on science laboratory and class environment was lower than preference (p<.05). Second, there were no differences between preference and actuality regardless of gender (p<.05). However, the cognition on all of subordinates of preference appeared higher in females than males (p<.05). Third, at all levels of schools, preference is higher than actuality for science laboratory and teaching environment (p<.05). In case of preference, all of the subordinates indicated the difference between elementary and high school teachers (p<.05). On the other hand, in actuality there was a difference between elementary and middle school teachers in 'science laboratory facilities condition' domain only (p<.05). Fourth, the preference was higher than actuality in all school locations (p<.05). And in case of preference, there was no difference in all subordinates regardless of school sites. Whereas the cognition of small-medium city teachers was lower than metropolitan in actuality on the three domains of 'science laboratory facilities condition,' 'teaching condition and service support,' and 'staff policy and practice' (p<.05). As a result, this study informs that upgrading is necessary to achieve inquiry activity in science class in overall teaching environment including science classroom and laboratory.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2005.04a
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• pp.193-197
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• 2005

점진적 개념 학습 알고리즘인 COBWEB은 클래스 정보가 주어지지 않은 사례들(instances)을 분류하기 위하여 사례의 속성과 값에 근거하여 학습하며 각 노드가 유사한 사례들의 집합인 클래스에 해당하는 분류 트리를 생성하는 알고리즘이다. 유사한 사례들을 같은 클래스로 분류하기 위한 기준으로 category utility가 사용되며 이는 클래스 내부의 유사도와 클래스간의 차이점을 최대화하는 방향으로 클래스를 분류한다 기존의 COBWEB에 사용되는 category utility는 클래스 사이즈와 예측 정확성 사이의 tradeoff 관계로 볼 수 있으며, 이로 인하여 예측 정확성은 약간 감소하나 클래스 사이즈가 커지는 방향으로 학습이 진행 될 수 있는 편향성(bias)를 가지고 있다. 이는 분류 트리에 불필요한 클래스 노드들(spurious nodes)을 생성하게 하여 학습 결과인 클래스 개념을 이해하는뎨 어렵게 한다. 본 논문에서는 클래스와 그에 속하는 사례들의 속성-값 분포를 고려하여 클래스와 속성의 연관성에 비례한 가충치를 더한 변형된 category utility를 제안하고, dataset에 대한 실험을 통하여 제안된 category utility가 기존의 큰 클래스 사이즈를 선호하는 bias를 완화시킴을 보이고자 한다.

• Asia Marketing Journal
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• v.13 no.4
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• pp.29-54
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• 2012

Recently, as film has been admitted as the artistic merit and higher value-added business, the past studies on film have been lively carried on various fields. Especially, the film business is thought to be value-added business and has explored the causes of influencing spectators. However, there are no researches enough to explain what induces the choice and diffusion of the film. The film is not only hedonic products but also typical example of experiential products. So how to process film formation plays important roles in explaining the procedures of forming preference on the film and the movies spread more widely. But the great part of study of films has been concentrated on exploring hedonic factors of influencing spectator's choice. Until now there is not enough study for the relationship between experiential information processing and film preference. To explain film's preference, our study focuses on preference fluency and processing fluency that can provide an insight for our question about the relationship. In this article, to explain the procedures of processing experiential information and forming preference on the film, our study focuses on finding the relationship between film's processing fluency and film's preference fluency and explores the factors that affect film's processing fluency. To achieve the goal of this study, we distinguish factors of film's conceptual fluency from factors of film's perceptual fluency and explore the paths from the factors to film's preference fluency. The factors which have effects on perceptual fluency are hypothesized to be distinction of image expression, distinction of sound expression, correspondence between actors' image and their role. The factors which have effect on conceptual fluency are supposed to be well-organized story, suitability of lines expression. The experiments in which students were sampled at 'C' university were conducted in 2010 (december). Data collection was proceeded through questionnaires. We test the hypothesized model by using structural equation modeling(Amos 17.0). The fit indices for the model are as follows : x²=416.266(df=213, p=0.00), GFI=0.855, AGFI=0.812, RMSEA =0.069, IFI=O.925, CFI=0.920, TLI=0.905. According to the guidelines, there is evidence that our measurement model fits data. The results of empirical study are as follows. The path from film's perceptual fluency to film's preference fluency is supported(estimate: 0.223, C.R: 2.641). The path from film's conceptual fluency to film's preference fluency is supported(estimate: 0.397, C.R: 4.863). The path from distinction of image expression to film's perceptual fluency is not supported(estimate: 0.113, C.R: 1.665). The path from distinction of sound expression to film's perceptual fluency is supported (estimate: 0.190, C.R: 2.042). The path from correspondence between actors' image and their role to film's perceptual fluency is supported(estimate: 0.686, C.R: 5.566). The path from well-organized story to film's conceptual fluency is supported(estimate: 0.396, C.R: 4.023). The path from suitability of lines expression to film's conceptual fluency is supported(estimate: 0.536, C.R: 5.441). Concludingly, our study explored the influencing factors of film's processing fluency inducing film's Preference fluency. First, film's perceptual fluency and film's conceptual fluency have positive effects on film's preference fluency. Second, distinction of image expression is not significant on film's perceptual fluency, but distinction of sound expression and image's correspondence of actors' image and their role have positive effects on film's perceptual fluency. Lastly, well-organized story and suitability of lines expression have positive effects on film's conceptual fluency.

• The Journal of Korean Association of Computer Education
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• v.7 no.5
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• pp.1-8
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• 2004

This study investigated the effect of visual learning preference levels in computer assisted instruction (CAI) using static graphics and animations on students' conceptual understandings, application abilities and learning motivations. Fifty-nine seventh graders were selected from a middle school in seoul, and they were taught about the motion of molecule for 4 class hours. Two-way ANCOVA results revealed that the scores of the conception test of the animations group, regardless of student's visual learning preference levels, were significantly higher than those of the static graphics group. However, there were no differences between the two groups in the scores of application test and learning motivation test.

• Journal of the Korean Chemical Society
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• v.50 no.6
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• pp.477-485
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• 2006

study investigated the influences of the forms of verbal external representations and students' verbal learning style in learning chemical concepts with drawing as a method to assist students in connecting and integrating multiple external representations. Seventh graders (N=133) at a coed middle school were assigned to formal drawing (FD) and personalized drawing (PD) groups. Students in the PD group were provided words at personalized style as verbal external representations for drawing, while those in the FD group were provided words at formal style. All students were taught about Boyles Law and Charless Law for two class hours. Results revealed that the scores of a conception test for the PD group were significantly higher than those for the FD group. In a situational interest test, students with strong verbal learning style preference scored significantly higher than students with weak verbal learning style preference in the two groups. Most PD group students were found to prefer to read verbal external representations at personalized style for drawing rather than at formal style, and perceived their activities positively upon cognitive, affective and motivational aspects. Students with strong verbal learning style preference had more positive perceptions about their activities than students with weak verbal learning style preference especially upon affective and motivational aspects.

• Korean Journal of Construction Engineering and Management
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• v.5 no.6 s.22
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• pp.154-161
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• 2004

The term 'well-being' which becomes a popular trend in various industries has been introduced in the housing market as well. This trend could be understood as an emerging trend rooted to customers' preference for apartment enabling residents to live comfortably and healthy in 2000s. The housing industry has attempted to meet customers' requirements by presenting' well-being apartments' emphasizing healthy and natural-friendly aspects. For instance, suppliers in the industry has adopted master plans and unit plans to support well-being residence. In addition, they introduced less-toxic-emission materials to interior However, it has been unknown that customers in the housing market also agree to well-being functions presented by suppliers and, if then, which aspects they consider mon important In order to answer questions stated above, a research to investigate perceptions of potential customers in Busan towards well-being apartments is designed and this paper is a summarized result. Based on the real-world investigations, the important functions or concepts relevant to well-being apartments perceived by customers are defined and suppliers' approach to meet these Is presented.