• Title/Summary/Keyword: 감정조절

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The Relative Role of Prior Knowledge and Involvement on Cognitive-Affective Advertising Evaluation (인지-감성소구의 광고평가에 대한 사전지식과 관여도의 상대적 역할)

  • 황윤용;나광진
    • Asia Marketing Journal
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    • v.4 no.2
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    • pp.104-132
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    • 2002
  • 본 연구는 소비자들의 광고평가과정을 정보처리능력의 관점인 사전지식과 정보처리동기의 관점인 관여도의 조절적 역할을 고려하여 검토하였다. 이를 위하여 본 연구에서는 인지자극과 감정자극이 동시에 제공된 광고에 대하여 소비자들의 인지적, 감정적, 행동의욕적 평가관계를 구조적으로 살펴보고, 이를 바탕으로 각 구조적 관계들을 사전지식수준과 관여도수준에 따라 그 상대적 역할들을 살펴보았다. 실증분석결과 본 연구는 기존의 DMH 모델을 지지하는 것으로 나타났으며, 특히 광고에 대한 감정적 평가(Aad)에서 상표에 대한 인지적 평가(Cb)통해 상표에 대한 감정적 평가(Ab)에 미치는 영향력의 정도는 관여도보다는 사전지식이 더 큰 역할을 하는 것으로 나타났다. 또한 광고에 대한 감정적 평가(Aad)에서 상표에 대한 감정적 평가(Ab) 그리고 상표에 대한 감정적 평가(Ab)에서 상표에 대한 행동의욕적 평가(Ib)로의 영향력은 관여도가 중요 조절변수임을 확인하였다.

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Emotional Speech Synthesis using the Emotion Editor Program (감정 편집기를 이용한 감정 음성 합성)

  • Chun Heejin;Lee Yanghee
    • Proceedings of the Acoustical Society of Korea Conference
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    • spring
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    • pp.79-82
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    • 2000
  • 감정 표현 음성을 합성하기 위하여 본 연구에서는 감정 음성 데이터의 피치와 지속시간의 음절 유형별 및 어절 내 음절 위치에 따른 변화를 분석하였고, 스펙트럼 포락이 감정 변화에 어떤 영향을 미치는지를 분석하였다. 그 결과, 피치와 지속시간의 음절 유형별, 어절 내 음절 위치에 따른 변화와, 스펙트럼 포락 등도 감정 변화에 영향을 미치는 것으로 나타났다. 또한, 감정 음성의 음향학적 분석 결과를 적용하여 감정 음성을 합성하고 평가하기 위하여, 평상 음성의 음운 및 운율 파라미터 (피치, 에너지, 지속시간, 스펙트럼 포락)를 조절함으로써 감정 음성을 생성하는 감정 편집기를 구현하였다.

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Explorating Meta-Affect Types in Mathematical Learning (수학 학습에서의 메타-정의 유형 탐색)

  • Kim, Sun-Hee;Park, Jung-Un
    • School Mathematics
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    • v.13 no.3
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    • pp.469-484
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    • 2011
  • Students experience various affects in solving mathematical problem and learning mathematics. Focusing on meta-affect in affective domain, we explored the types of meta-affect. Our research provides illustrative examples and analysis of meta-affect during solving problem. As a result, meta-affect has four types i.e. monitoring of affect, evaluation of emotion, control of emotion, and utilization of affect. And meta-affect is a main key to decide how to handle affect and influence student's cognitive strategies and affect.

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Analysis of the Interaction Effects of Self-esteem with Self-resilience on Adolescents Anger (청소년의 분노에 대한 자아존중감과 탄력성의 상호작용 효과 분석)

  • Lee, Eun-Chul;Nam, Sun-Woo
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.322-331
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    • 2016
  • This study aims to investigate interaction effects of self-esteem with self-resilience on adolescents' anger and to suggest for teaching method. For research, Anger, self-esteem, self-resilience was measured to total of 419 adolescents. The collected data were analyzed by multiple regression analysis and hierarchical regression analysis. The results, Firstly, anger were negatively influenced by the emotion regulation, diversity of Interests and interest, self-esteem in schools. Secondly, anger-in was negatively influenced by the self-esteem in schools, self-esteem in social, emotion regulation. Thirdly, anger-control was positively influenced by the emotion regulation, self-esteem in family. Fourthly, interaction effects of the self-esteem and self-resilience was statistically confirmed on anger. Fifthly, interaction effects of the self-esteem and self-resilience was statistically confirmed on anger-control.

Effect of Emotional Intelligence on Customer Orientation among Flight Attendants -moderating effect of social support- (국내 항공사 승무원의 감성지능이 고객지향성에 미치는 영향 -사회적 지원의 조절효과-)

  • Ko, Seon-Hee;Park, Jeong-Min
    • The Journal of the Korea Contents Association
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    • v.14 no.3
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    • pp.401-413
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    • 2014
  • The principal objective of this study is to examine the relationship between the emotional intelligence and customer orientation in airline service context. Moreover, this study was designed to test the moderating effect of social support to provide fundamental and practical data for airline industry. In this study, 2 hypotheses based on literature reviews were employed. A questionnaire was also developed based on previous studies. A convenience sample of 233 flight attendants was surveyed and a total of 214 usable questionnaires were analyzed. Then the data and hypotheses were examined using multiple regression analysis using SPSS 18.0. The results are as follows. Firstly, emotional intelligence was divided into 'self-emotional appraisal', 'other's emotional appraisal', 'regulation of emotion' and 'use of emotion' according to the literature review. Analysis showed that emotional intelligence has partial effect on customer orientation accordingly. Secondly, social support has partial moderating effects between emotional intelligence and customer orientation. Continuous and systematic training program which build up team work should be conducted to administer 'emotional intelligence'.

Testing the Moderating effect of Coupon Types on Perceived Price, Consumption Emotions, Customer Satisfaction and Revisit Intention in Quick Service Restaurants (퀵서비스레스토랑의 지각된 가격, 소비감정, 소비자만족과 재방문의도의 관계에 쿠폰유형이 미치는 조절효과에 관한 연구)

  • Jani, Dev;Jeong, Ho-Kyun;Jang, Jun-Ho
    • Culinary science and hospitality research
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    • v.17 no.1
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    • pp.155-170
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    • 2011
  • The purpose of this study was to test the influence of restaurant customers' perceived price on their satisfaction and revisit intention through the examination of the mediating effects of emotional responses and the moderating role of coupons. Data was obtained from a survey conducted to 319 quick service restaurant customers and analyzed using SPSS 16 and AMOS 16. The results indicate a full mediation effect of perceived price on customer satisfaction through emotional responses. It was also noted that discount, free and entry coupons did moderate the influence of perceived price on customers' emotional responses. The strongest moderator for perceived price and positive emotions was a discount coupon followed by a free coupon and an entry coupon in order. For perceived price and negative emotions, an entry coupon had a higher moderating effect followed by a discount coupon. The study put forward an appropriate implication to restaurateurs on the use of coupons as well as emotional responses and perceived price that will effectively elevate customers' satisfaction level.

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Work Engagement and Associated Factors among General Hospital Nurses (종합병원 간호사의 업무몰입 관련요인)

  • Park, Jin-Hwa;Lee, Eun-Kyung;Kim, Sun-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.12
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    • pp.462-470
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    • 2018
  • This descriptive survey was conducted to explore the effects of work engagement and its associated factors among general hospital nurses. Nurses working in general hospitals were recruited in D city and K region. Data were analyzed by descriptive statistics, t-test, one-way ANOVA, Pearson's correlations, and stepwise multiple regression using IBM SPSS 25. The mean score of work engagement of the subjects was 3.08. The mean scores of emotional modulation effects in profession, patient focused emotional suppression, and emotional pretense by norms which are subgroups of emotional labor by norms were 3.82, 3.28, and 3.22, respectively, while that of the nursing work environment was 2.59. Work engagement was significantly positively correlated with emotional modulation effects in profession (r=0.30, p=0.001), patient-focused emotional suppression (r=0.20, p=0.030), and nursing work environment (r=0.21, p=0.024). The results showed that the factors that affect the work engagement were age, current position, and emotional modulation effects in profession, which explained 20% of the variance in work engagement (F=10.37, p<0.001). Therefore, to establish strategies for improving the level of work engagement, it is necessary to consider age and current positions of nurses and to develop a nursing intervention program to strengthen emotional modulation effects among general hospital nurses.

Emotional labor's surface acting and emotional exhaustion in public institution - The moderating effect on perceived organizational support and leader support - (공공기관 감정노동자의 표면행위와 감정소모 - 조직지원과 상사지원의 조절효과 -)

  • Han, Su-Jin;Kang, So-Ra
    • Management & Information Systems Review
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    • v.37 no.4
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    • pp.109-123
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    • 2018
  • Emotional labor is now emphasized as a very important concept not only for private companies but also for public servants who perform public affairs in public institutions, but relatively theoretical research is lacking. The purpose of this study is to examine the negative effects of the surface acting on emotional labor and to examine the moderating effect of social support to reduce it. As for the social support, we distinguished between POS support and supervisor support. Furthermore, we found that any support among POS and supervisor support has a large effect on the relationship between surface acting and emotional exhaustion. In order to verify this research model and hypothesis, we conducted 250 employees who perform civil affairs in public institutions. The results of this study are summarized as follows. First, it was found that surface acting had a very significant effect on emotional exhaustion. The increase in emotional exhaustion due to the incongruity between inner emotions and display emotions appeared to be the same as the results of research on existing private companies. Second, both POS and supervisor support significantly reduce the relationship between surface acting and emotional exhaustion. Third, the moderating effect of POS and supervisor support showed that the control effect of superiors' support was stronger, so that the surface act reduced the influence of emotional exhaustion more strongly. The results of this study refer to the importance of emotional labor education for civil servants performing civil affairs. In addition, it suggests that various programs should be provided to relieve emotional exhaustion and stress of civil service officials. In addition, it suggests a more aggressive organizational support design for high-level POS.