• Title/Summary/Keyword: 감정적 평가

Search Result 573, Processing Time 0.022 seconds

A Study on the Effect of Presence and Flow in VR Advertising: Focused Memory Information and Attitude toward Advertising (가상현실 광고에서 프레즌슨(Presence)과 플로우(Flow)에 대한 영향 연구 : 기억정보와 광고태도에 대한 효과를 중심으로)

  • Han, Kwang-Seok
    • Journal of Convergence for Information Technology
    • /
    • v.12 no.4
    • /
    • pp.278-285
    • /
    • 2022
  • This study presence in VR advertising into three types presence. Further, through an experiment, the study empirically verifies the kind of recalled information depending on the flow which forms users' attitudes towards the content. The experiment was conducted with a factor design between 3X2 subjects. Hyundai Motor's Ioniq VR video was conducted, and a questionnaire of 143 subjects was used for the study. The results revealed that positive attitudes were formed towards the advertisement used in the experiment when the level of emotional presence was the highest. In addition, higher flow levels established positive attitudes towards the advertisement. and Cognitive presence's effects on memory, ARM such as product-attribute information was found to increase when the flow level is high; however, GRM such as overall product evaluation was found to increase when the flow level is low.

A study on consumer satisfaction based on company mistakes compensation program for companies advancing into overseas market: a comparison of laptop and restaurant service between Korean and Japanese consumers (해외진출 기업을 위한 기업과실 보상프로그램의 소비자 만족도 연구 : 한.일 소비자의 노트북 구매와 레스토랑 서비스 비교)

  • Sohn, Won-Sang
    • International Commerce and Information Review
    • /
    • v.15 no.1
    • /
    • pp.3-34
    • /
    • 2013
  • This research, which was experimented by dividing tangible and intangible products, established the influence that affects recovery for consumers' complaint behavior and behavioral intention as per each different compensation program. In Experiment 1, the consumers, who experienced complaint behavior owing to company's mistake, have preferably recovered through the compensation program offered by the company. However, there was a significant difference in preference recovery between products that caused complaint behavior. According to the study result, the more clear preference recovery was shown in the case of purchasing laptop than the case of dining in family restaurant. Additionally, the consumers' emotion recovery was possible through compensation.; There was a emotion recovery disparity depending on product type between purchasing laptop case and dining in family restaurant case. The consumers, who experienced complaints, were only able to recover their preference, emotion, and behavioral intention through compensation of which recovery was greater in tangible product case than ordinary service. Meanwhile, there was no distinct difference between recovery compensation types even though the products were identical-type ones whereas it appeared that such tangible product which showed greater purchasing effort as laptop computer was more effective in stimulating emotion response. In Experiment 2, the purpose was to find out the difference between complaint behavior and its recovery process shown after purchase by Korean and Japanese college students, who have different consumer purchasing habits. The both consumers of the two countries, who experienced complaint behavior, demonstrated precise difference in preference recovery while the emotion and behavioral intention exhibited no disparity between the two consumer groups. In this experiment, it was learned that Korean college students were show-off purchase type consumers while on the other hand, the Japanese college students were famous product purchase type consumers. Thus, there was a clear difference in laptop computer purchase process and post-purchase evaluation between these two groups. In particular, the Korean college students had quicker preference recovery through compensation than the Japanese college students on account of their tendency to be consciousness of others. Nevertheless, there was no difference between the emotion recovery and re-purchase recovery and therefore, the compensation program for complaints was proven to affect the emotion and behavioral intention.

  • PDF

The Effect of Oral Narration Learning for Children's Forest Fairy Tale on Self-Emotional Regulation and Community Spirit Cultivation (유아의 숲동화 구연학습이 자기감정조절과 공동체의식 함양에 미치는 효과)

  • Kang, Young-sik;Ma, Ji-soon
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.19 no.7
    • /
    • pp.112-124
    • /
    • 2018
  • This study examines the effect of oral narration learning for children's forest fairy tales on self-emotional regulation and community spirit cultivation. To achieve this aim, experiments were conducted involving 40 children in S city during 16 sessions over a period of 8 weeks. Findings showed that the experimental group with oral narration learning regarding forest fairy tales was higher than the control group, confirming the usefulness of oral narration learning for forest fairy tales. In particular, the experimental group was higher than the control group in basic lifestyle, community spirit, sociality development and self-awareness of community spirit factors. In other words, children can focus their attention on fairy tales by reading, listening and directly experiencing fairy tale materials in nature as communication with nature in forest experience activities, and can collaborate with peers based on their emotional connection with nature. Their ability to practice principles and order as well as to improve relationships with peers and increase self-emotional regulation is enhanced through experience with fairy tale stories. Such results imply that the utilization of forest fairy tales needs to be enhanced, as forest fairy tale-linked activities have a positive educational effect on community spirit cultivation as well as self-emotional regulation.

Characteristics of Spoken Discourse Markers and their Application to Speech Synthesis Systems (담화표지의 음성언어적 특성과 음성합성 시스템에서의 활용)

  • Lee, Ho-Joon;Park, Jong C.
    • Annual Conference on Human and Language Technology
    • /
    • 2007.10a
    • /
    • pp.254-260
    • /
    • 2007
  • 음성은 컴퓨터로 대변되는 기계와 사람 그리고 기계를 매개로 한 사람과 사람의 상호작용에서 가장 쉽고 직관적인 인터페이스로 널리 활용되고 있다. 인간에게 음성정보를 제공하는 음성합성 분야에서는 합성결과의 자연스러움과 인식성이 시스템의 주요 평가요소로 활용되고 있는데 이러한 자연스러움과 인식성은 합성결과의 정확성뿐만 아니라 발화환경이나 발화자의 발화특징 혹은 감정상태 등에 의해 많은 영향을 받게 된다. 담화표지는 문장의 명제 내용에는 직접 관여하지 않으면서 화자의 발화 의도나 심리적 태도를 전달하는 구성 요소를 말하는데 본 논문에서는 담화표지가 포함된 대화 음성 데이터를 수집하여 담화표지의 음성언어적인 특징을 분석하고 분석된 결과를 음성합성 시스템에 활용하는 표현방식에 대해 논의한다.

  • PDF

Ideological Discrepancies in News Media: Focusing on the 2016 U.S. Presidential Election (뉴스미디어에서의 이데올로기 차이: 2016년 미국 대선을 중심으로)

  • Noh, Bokyung;Ban, Hyun
    • The Journal of the Convergence on Culture Technology
    • /
    • v.3 no.4
    • /
    • pp.101-106
    • /
    • 2017
  • This paper investigates how news media frame news editorials to deliver their subjective ideological stance through news discourse related with two candidates in 2016 U.S presidential election. For this purpose, 13 editorials were chosen and analyzed which appeared on the New York Time for the period from Sept. 1 to Sept. 30, almost two months prior to the election, giving special attention to the headlines of those editorials and the expressive linguistic forms in the selected two articles, based on the two theoretical frameworks-van Dijk' (1996)'s ideological square and Martin and White (2005)'s Appraisal Theory. The results are as follows: (1) editorials clearly supported Hillary Clinton; (2) following the appraisal theory, the category of 'feeling' was applied in expressing the preference for Hillary, whereas the strategy of judgment for Trump, where the strategy of 'emphasis' from the ideological framework were used for both candidates.

Toegye and Yulgok's Theory of Human Mind·Moral Mind - The Korean Development of Chutzu's Theory of Mind (퇴계와 율곡의 인심도심설 - 주자 심론의 한국적 전개 -)

  • Cheon, Hyunhee
    • The Journal of Korean Philosophical History
    • /
    • no.41
    • /
    • pp.93-127
    • /
    • 2014
  • Toegye and Yulgok both tried to obtain the extent of goodness from the emotion they feel in reality. Toegye thought the extent of goodness is being obtained by Li[理], Yulgok thought it by Chi[氣]. But Four Bases[四端] as goodness from Li[理] would possibly threat the human identity, and the emotion of appropriateness as goodness from Chi[氣] doesn't even prove itself that it is appropriate. They explain the problems and answers through Theory of Human Mind?Moral Mind. Toegye explains that Moral Mind is meaningful as it make people identify themselves as moral existence, Yulgok explains Moral Mind is meaningful that it satisfies standard of appropriateness. While Toegye and Yulgok define Moral Mind and Human Mind as emotion of Yi-fa[已發], Chutzu defines Moral Mind and Human Mind as consciousness. and he defines consciousness as 'preparing Li(理) and practicing the emotion'. So according to Chutzu, Moral Mind and Human Mind derives the reaction from the Li(理) in order to respond to the external stimulation. Supervision of mind is completed by consciousness of Moral Mind. It means that mind not limited to Yi-fa[已發]. Then we should think that Toegye and Yulgok's Theory of Human Mind?Moral Mind is something newly resulted from their own philosophic problem. Toegye and Yulgok's Theory of Human Mind?Moral Mind is commonly explaining human mind in experiential aspect, and it will be esteemed as definite and realistic theory of Mind because it emphasizes willingness which motivates an essential activity.

An Integral Approach in Liberal Arts Curriculum of Higher Education - A Case Study on Physical Education Based on the Somatics (대학교양 교육과정 개발의 융합적 접근 - 소매틱스(Somatics)에 기반한 체육교양강좌 사례연구)

  • Lim, Sujin;Kim, Sooyeon
    • 한국체육학회지인문사회과학편
    • /
    • v.57 no.3
    • /
    • pp.117-133
    • /
    • 2018
  • The purpose of this study was to explore integrated approaches to physical education in general education by examining methodology of physical education aiming for convergence education. This case study was conducted, using a qualitative approach during March, 2017 to November, 2017. Data were collected through non-participant observation, in-depth interviews, field-notes, students' journal, syllabus and lecture materials. The key findings are as follows: First, "Emotion Coaching through Movement" is a course of 'understanding of body' approaching integrated humanities science and natural science. Second, it is a convergence education, conducting 'text to daily practice' by approaching positive psychology and neurophysiology. Third, it is a physical education with 'integrated theory and practice' in higher education. These results indicate that students can understand their own body, observe their daily and fixed movement or reaction pattern, and enhance the ability of understanding others through a physical education in general education.

Improvement of Adjusted Funds according to Border Adjustment Method on Cadastral Reform Project (경계설정에 따른 지적재조사의 조정금 개선방안 연구)

  • Yoo, Mi-Young;Choi, Yun-Soo;Choi, Han-Young;Park, Moon-Jae
    • Journal of Cadastre & Land InformatiX
    • /
    • v.50 no.2
    • /
    • pp.117-132
    • /
    • 2020
  • The study studied ways to improve the adjustment of the cadastral reform project after analyzing and evaluating the method of determining the boundaries and the overall status of the adjustment, focusing on cases of complaints in the business district in Sejong City, where the re-investigation project was completed. Measures to improve the adjustment amount of the cadastral reform project were largely divided into boundary adjustment and improvement measures according to the scope of area allowance and institutional improvement. According to an analysis of the status of boundary adjustment in Sejong City, the boundary of the cadastral reform project was being adjusted in various ways, and among them, it was found that it is simple to adjust, to formalize parcels, and that many adjustments are being made centering on resolving blind areas by establishing new roads. When setting such a boundary, it is necessary to establish an efficient and reasonable boundary by actively encouraging sufficient consultation with owners and an adjustment boundary that reflects the personal will of landowners to minimize disputes over the adjustment amount. In terms of improvement measures based on the area limit, it is necessary to accurately record and preserve the results of the cadastral resurvey in numerical data and to ease or exempt the adjustment amount if it is within the area permissible scope of the Spatial Data Management Act when calculating the adjustment amount. Finally, in relation to the adjustment, it was judged that it would be necessary to provide long-term low-interest loans to their own land to landowners, and that it would be necessary to calculate the adjustment through appraisal calculated by third parties fairly and objectively based on value judgment.

The Relationship between Social Support of Teachers and Academic Engagement of Specialized Vocational High School Students (특성화고등학교 학생의 수업몰입과 교사의 사회적지지의 관계)

  • Jeong, Ju-Heon;Song, Kyo-Won;Lee, Chang-Hoon
    • 대한공업교육학회지
    • /
    • v.40 no.2
    • /
    • pp.92-110
    • /
    • 2015
  • The purpose of this study is to provide necessary information to understand characteristics of vocational high school students and to enhance academic engagement through social support of teachers, leading to help research of teaching and learning strategy. A survey was conducted on 990 engineering major students attending 11 vocational high schools in Seoul metropolitan, Chungcheong, Jeolla, Kyeongsang and Kangwon regions. A questionnaire consists of measurement tools for the academic engagement (21 questions) and the social support of teachers (25 questions). The findings of this study are as follows: First, it is found that the level of students' academic engagement was high. But it appears that the students showed low engagement of emotion compared with that of behavior and cognition. There was no level difference according to gender, but there was a considerable difference according to a school year. The first year students' level of engagement was higher than the second and the third year students' in terms of cognition and emotion. Second, it shows that the level of the teachers' social support was normal, which was in the order of appraisal support, instrumental support, informational support, and emotional support. Especially, the level of appraisal support and instrumental support was most. Third, there were correlation and explanation between students' academic engagement and teachers' social support. Moreover, the result that teachers' emotional support has high correlation and explanation in qualitative terms of academic engagement support the importance. Therefore, it is concluded that the social support of teachers can make an positive influence on improving the academic engagement of students and provide students with adaptability and satisfaction with their school life, which may give students a positive effect in emotional development, self-formation, and complement.

Measuring the Effects of Value, Customer Satisfaction and Loyalty on Tourists' Behavioral Intention for Restaurants in Icheon Area (이천 지역 음식점에 대한 관광객 행동 의도에 미치는 가치, 고객 만족과 충성도의 영향 평가)

  • Lee, Jae-Kon
    • Culinary science and hospitality research
    • /
    • v.15 no.4
    • /
    • pp.187-199
    • /
    • 2009
  • The objective of the research is to investigate the causal relationships among functional value, emotional value, social value, perceived sacrifice, satisfaction, loyalty and behavioral intention. All in all, 296 respondents completed a questionnaire themselves in the presence of an interviewer who could be consulted about the response scales and other technical matters. Behavioral intention models were estimated by structural equation modelling using 7 latent constructs. The results demonstrated that the confirmatory factor analysis model provided a good model fit. The unconstrained model yielded a significantly better fit to the data than the constraint model. The effects of functional value and social value on satisfaction and behavioral intention were statistically significant. The effects of perceived sacrifice, satisfaction and loyalty on behavioral intention were statistically significant. As expected, satisfaction had a significant effect on loyalty. Functional value had an indirect effect on behavioral intention through satisfaction and loyalty. Moreover, social value had an indirect effect on behavioral intention through satisfaction and loyalty. Replicating and extending this study in other regions and other samples would test the generalizability of the present findings and provide a basis for an external validation of the framework developed in this paper.

  • PDF