• Journal of Digital Convergence
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• v.12 no.11
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• pp.89-98
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• 2014

This study was accomplished to examine the relationship between the videogame player's perceived congruity and intention to game use, and to investigate the mediating effect of emotion as the psychological factor. Games for the research subject are confined to single player games on console or PC not online or mobile games to rule out human interaction. The results proposed that self and functional congruity have positive impact on intention to game use, and emotion is in the mediating effect of these relationships. Based on the results of the analysis, game producers have some implications for the game which is appropriate for the quality, the gamer's image, and the emotional aspect.

• Science of Emotion and Sensibility
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• v.2 no.2
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• pp.23-30
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• 1999

향은 방향성 또는 휘발성 물질에 의해 코의 점막을 통해 흡입되어 뇌파등의 생체 신호의 변화를 초래하고 풍부한 감성도 유발시킨다. 향은 기억력에 관련된 원시 감정을 유발시킬 뿐만 아니라 생체에서 나오는 페로몬(pheromone)은 행동 양식까지 영향을 미친다. 또한 향을 이용하여 증상의 경감, 예방효과등 질환을 치료하는 aromatherapy는 매우 유망한 분야이다. 본 연구에서는 이러한 페로몬향과 aromatherapy에 사용되는 essential oil등을 이용하여 주관적 감성 평가를 실시하고 이를 통계 분석하여 여러 종류 향들의 자극으로 유발되는 감성의 특징을 밝혀내고자 하였다. 둘째로 향의 선호도를 결정하는데 작용하는 감성요인을 알고자 하였다. 실험에 사용된 향은 26종류이고, 총33명의 지원자가 참여하였다. 설문지는 9점척도의 18문항을 선별하여 4가지 유형으로 작성한 후 유형별로 자료를 정리하여 베리막스의 요인분석, 외귀분석, 군집분석등을 이용하여 분석하였다. 베리막스의 요인분석으로 설문에 사용한 감성 형용사를 쾌한 감성으르 결정하는 요인, 자극의 강도를 결정하는 요인, 이외의 다른 고풍스럽거나 현대적인 요인 등 비슷한 3개 요인으로 나누었다. 향의 선호도를 결정하는데 중요한 감성척도에서는 피검자 성별에 따라 차이가 있음을 보여주었다. 남성의 경우 '황홀하다, 여성적이다' 인데 반해 여성인 경우 '쾌적하다. 친숙하다'라는 감성 척도가 중요하게 작용하였다. 또한 각 향별로 군집을 분류하여 향의 종류를 구분할 수 있었으며 또한 각 향별 선호도를 결정하는 감성 척도도 구해 보았다. 또한 향의 분류에 따른 감성 척도의 특징을 성별로 관찰한 결과 페로몬 향의 경우 essential oil과는 달리 성별에 따른 차이가 나타났다. 결론적으로 후각을 자극하는 향물질로 유발된 감성을 측정해 본 결과 성별에 다라 선호도를 결정하는 감성요인의 차이를 알 수 있었으며, essential oil에서는 성별 차이가 없는데 비하여 페로몬 향의 경우 성별의 차이를 나타내었다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.148-153
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• 1998

향은 방향성 또는 휘발성 물질에 il해 코의 점막을 통해 흡입되어 여러 감성의 변화와 뇌파등 생체 신호의 변화를 초래하고 또한 풍부한 감성도 유발한다. 특히 기억력에 관련된 원시 감정을 유발하고 생체에서 나오는 phermone(페르몬)은 행동 양식까지 영향을 미친다. 또한 질환치료에도 적용되거나 증상의 경감, 예방효과 등을 보여주는 aromatherapy는 매우 유망한 분야이다. 본 연구에서는 이러한 페르몬 향과 aromatherapy에 사용되는 essential oil등을 이용하여 주관적 감성 평가를 실시하고 이를 통계분석하여 이들 여러 종류의 향들의 자극으로 유발되는 감성의 특징을 밝혀내고자 하였다. 둘째로 향의 선호도를 결정하는데 어떠한 감성요인이 작용하는지를 알고자 하였다. 실험에 사용된 향은 26종류이고 총 33명의 지원자가 참여하였다. 설문지는 18문항을 선별하여 4가지 유형으로 작성한 후 유형별로 데이타를 정리하여 베리막스의 요인분석, 회귀분석, 군집분석등을 이용하여 분석하였다. 베리 막스의 요인분석으로 감성 형용사를 비슷한 척도끼리 묶어 .괘한 감성을 결정하는 요인, 자극의 강도를 결정하는 요인, 이외의 다른 고풍스럽거나 현대적인 요인등 3개 요인으로 grouping하였다. 향의 선호도를 결정하는데 중요한 감성척도에서는 피검자 성별에 따라 차이가 있음을 보여주었다. 남성의 경우 황홀하다, 여성적이다인데 반해 여성인 경우 재적하다, 친숙하다라는 감성 척도가 중요하게 작용하였다. 또한 각 향별로 군집 분류하여 향의 종류를 구분할 수 있었으며 또한 각 향별 선호도를 결정하는 감성 척도도 구해 보았다. 또한 향의 분류에 따른 감성 척도의 특징을 성별로 관찰한 결과 페르몬 향인 경우 essential oil과 달리 성별의 차이가 나타났다. 결론적으로 후각을 자극하는 향물질로 유발된 감성 측정을 해 본 결과 성별에 따라 선호도를 결정하는 감성요인의 차이를 알 수 있었으며 또한 essential oil에서는 성별 차이가 없는데 반해 페르몬 향의 경우 성별의 차이를 나타내었다.

• CRM연구
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• v.2 no.1
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• pp.53-72
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• 2009

Customer's reward program is a prevailing promotional technique. Recently, both management and marketing fields have been interested in the failure of customer's reward program. However, there are few empirical research regarding this. Therefore, this study examined a research model that employs justice in processing of customer's reward program perceived by customer to explain commitment(calculative commitment, affective commitment) and complaining behavior which is mediated by negative affect. Data was collected from the customers who dissatisfied with their reward programs. For the analysis, frequency, cronbach' ${\alpha}$ and path analysis were used as statistical test tool. Additionally, SPSS 12.0 and AMOS 4.0 were used for analyzing the hypotheses. As a result, proposed structural model largely supports the hypothesized framework and the major findings of this study are summarized as follows: First, distributive and interactional justice were negatively related to negative affect. But procedural justice didn't influence negative affect. Second, negative affect was negatively related to calculative commitment. But affective commitment wasn't influenced by negative affect. Third, negative affect was positively related to complaining behavior. Fourth, calculative commitment was negatively related to complaining behavior. But negative affect didn't influence complaining behavior. In conclusion, It can be posited that justice, negative affect, 2 forms of commitment and complaining behavior are important factors.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.3
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• pp.342-352
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• 2020

This study examines the effects of customer citizenship behavior and customer badness behavior on service employees' emotional dissonance and job burnout. To achieve this, a survey was empirically carried out to 338 foodservice employees. The overall findings were as follows. First, the customer citizenship behavior had a significant effect on the emotional dissonance of service employees. Second, the customer citizenship behavior had no significant effect on job burnout. Third, the customer badness behavior had a significant effect on the emotional dissonance. Fourth, the customer bad behavior had a significant effect on the job burnout. Fifth, the emotional dissonance had a significant effect on job burnout of service employees. These results confirmed the importance of customer citizenship behavior and customer badness behavior in the foodservice industry. This suggests that the customer badness behavior has a significant effect on the emotional dissonance and job burnout, leading to the deterioration of quality in the foodservice industry that pursues the unconditional suppression of service employees' emotion or customer-centered operating strategies. Therefore, strategic systemization is required in terms of promoting civil behavior on behalf of customers through positive interaction and induce contribution behavior through loyal service.

• Asia Marketing Journal
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• v.11 no.1
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• pp.1-27
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• 2009

The research compared the motivational network of traits predictive of complaint attitudes across consumers in the U.S. and South Korean cultures. Overall, the results revealed a similar pattern of traits predictive of complaint attitudes in the two cultures. The traits of value consciousness, general self-efficacy, emotional instability, and the need for material resources were positively related to attitudes toward complaining. In contrast, conscientiousness was negatively related to complaint attitudes. The only trait predictor of complaining attitude that was significantly different between the Korean and U.S. samples was shopping enjoyment. It was negatively related to complaining attitude in the U.S. sample but unrelated to complaining attitude in the Korean sample. Understanding the personality traits predictive of complaint attitudes has the potential to help marketers develop messages that will encourage the low complaint prone to voice their dissatisfaction. This is important, because when a consumer complains about and unsatisfactory purchase, it gives the firm a chance to take actions to avoid losing a customer.

• Science of Emotion and Sensibility
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• v.17 no.4
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• pp.109-122
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• 2014

The present study focused on frustration emotion investigated the variables evoking frustration and the process in which sense of frustration would be overcome, and explored the principle of aesthetics the consumers under the frustration might prefer in choosing goods. The results of this study are as follows. First, consumers usually felt frustration rather than anger when it became obvious that their objectives could not be met and that they failed to achieve their objectives due to uncontrollable cause. Second, consumers who felt frustration wanted to receive emotional support and comfort from close acquaintances rather than to cope actively with the unsuccessful situation by renewed challenges. Third, consumers, once frustrated, preferred harmony principle rather than emphasis principle in terms of esthetics in choosing design of goods. Therefore, marketing managers are advised to approach to the consumers who felt frustration on the basis of harmony principle in design of goods.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.432-444
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• 2015

This study investigated the effects of job demand-resource variables that appear in a special organizational environment such as a hospital on job burnout and job engagement using the job demands-resources model of Schaufeli & Bakker(2004). And also the study investigated to verify discriminatory mediating roles of emotional labor strategies in the process. The main finding of this study was as follows: Job demands-resources showed a positive relationship in the job burnout and job engagement, and job demands induced surface acting and job resources induced deep acting. However, deep acting showed a positive relationship to job engagement, and surface acting showed a negative relationship with job burnout unlike in previous study results, which was not significant. The results of verifying the meditation model through Boostrap showed that since the two indirect effects were not significant, the meditating role of emotional labor strategies was not verified in the effects of job demand-resource levels on job attitudes, including job burn out and job engagement.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.185-195
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• 2018

We try to explore the effect of the emotions of viewers caused by the insertion of the in-program adversiging on the advertising effect. To test our hypotheses, we collected the data through two lab experiments and analyze the data with t-test. The results are as follows. First, high engagement to the media contents impacts positively on the feeling of viewer's irritation when the movie clip is interrupted and an in-program advertising is inserted. Second, the negative emotions of the irration are congruented, which affect the attitude of the advertised product negatively. On the other hand, the irritation caused by the in-program advertising had a positive effect on the brand awareness and memory(recall) of the advertised product because of high state of arousal. These results enrich the understanding about the role of in-program advertising which affect viewer's feeling and behvior. Moreover, these findings provides managerial implications to help advertising managers manage their in-program advertising more effectively.

• Journal of the Korean Home Economics Association
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• v.47 no.5
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• pp.23-34
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• 2009

The purpose of this study was to e${\times}$amine the effect of visual imagery stimulated by product information on consumer responses in online shopping conte${\times}$ts. Dual coding theory provided the theoretical framework of the study. The proposed model of the study was e${\times}$amined by conducting an e${\times}$periment using mock apparel websites with a between-subject factorial design: [2 (pictorial information: detailed views vs. no detailed views) ${\times}$ 2 (verbal information: detailed descriptions vs. abstract descriptions)]. A total of 439 female college students participated in the e${\times}$periment, and 433 responses were ultimately used to test the hypotheses. The findings from the results revealed: (1) the main effects of the pictorial and verbal information on visual imagery, and (2) positive relationships between (a) visual imagery and mood, (b) visual imagery and perceived product quality, (c) mood and perceived product quality, and (d) perceived quality and purchase intentions.