• Science of Emotion and Sensibility
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• v.10 no.3
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• pp.393-402
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• 2007

The purpose of this study is to provide the design direction based on consumer sensitivity through the structure between product design preferences - sensitivity image - design elements. For the purpose, we selected men's shaver products for this study subject and collected 164 shavers' pictures released between 2001-2007 years. Then, we carried out a pilot test for collection of sensitivity images about shavers, made a survey using semantic differential method and analyzed the survey. According the result, consumers preferred the sensitivity images "luxury, attractive, stable", design elements satisfied the preference images were "form of body is not a circular arcs or a polygon, material is steel, button is push style, and a color of body is not brown." This study can provide a base of the causal relationship between design preferences - sensitivity image - design elements and a design process to predict consumer sensitivity-oriented design.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.1
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• pp.155-161
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• 2014

This study presents the real-time emotion image contents player to induce the user's emotion efficiently. The emotion image contents player was designed to efficiently induce by giving a change in the color, brightness, saturation of image contents corresponded to the user's emotion. In the emotion recognition module, physiological signal of pulse, skin temperature, skin resistance which based on autonomic nervous system were used. The emotion recognition part used physiological signal of pulse, skin temperature, skin resistance based on autonomic nervous system. The image as emotional contents was used with the 9 kinds emotion area classified in international affective picture system(IAPS). As experimental results, the use's emotion that match the image's emotion with the emotion image contents player was derived 10% more accurately. The emotion contents player is expected to increase emotional feeling between users's emotion and contents emotion duo to the real-time emotion reflection.

• Science of Emotion and Sensibility
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• v.7 no.1
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• pp.41-49
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• 2004

The affective words on photographic images were analyzed and a model was structured. Based on this model, the effects of color on the affections were studied. In study 1, the photographic images with various materials and techniques were presented and the affective responses are collected. The factor analysis using principal axing method showed that the variance of the affective words could be explained about 42％ by the three factors. These are named positive-negative, dynamic-static, light-heavy, respectively. In study 2, the effects of color on the affections were evaluated on three basic dimensions. Ninety representative color images were converged black-and-white images, and each of 180 images was rated on the three affective scales. The t-test showed that the effects of color are statistically significant on the three affective scales, respectively. The achromatic images were felt more negative, more static, and heavier than chromatic images.

• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.493-500
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• 2010

The development of new technology and diversity in user needs lead mobile phone manufacturers to establish new strategies different from the existing for user attraction. Product identity, and brand image are major strategies for differentiation and adding new values to a product. This research starts with stating emotional brand image as the brand image made by the actual usage and the emotion built from the experience while using the product. This research will compare emotional brand image of the three major mobile phone manufactures in Korea (Brand A, C, and S) using evaluation of six representative emotions from users while using the product. The result of evaluating actual mobile phone users and the emotion built while actually using the product showed the brand image, and especially the emotional side of Korean mobile phone manufacturers. The result of this research itself would not be sufficient to simply state the emotional brand image of Korean mobile phone manufactures, but with further research including age, profession, gender and other demographic factors the result of this research would surely be able to abstract a clearer view of emotional brand image of Korean mobile phone manufactures.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.195-198
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• 2009

본 연구는 사용자가 경험하는 감성 이미지를 추출하여 생리신호를 통해 자동으로 분류하는 시스템을 구현하고자 한다. 본 연구에서 개발한 시스템은 이미지의 감성평가를 위하여 착용과 휴대가 간편한 PPG생체신호를 활용하였고, 생활 속의 장면들에서 감성 별 이미지를 무선으로 PC에 저장 및 분류하는 시스템을 개발하였다. 또한 이미지의 라이프 로그 정보를 제공하는 기술을 개발하였다. 본 시스템은 사용자의 경험과 이미지를 연관시켜 생활 속 정보의 경험 피드백을 하는 데에 의의가 있다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.232-235
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• 2009

본 연구에서는 실시간으로 변화하는 사용자의 감성을 평가하여 각성 또는 이완으로 분류된 시선 정보 이미지를 저장하는 시스템을 구현하고자 한다. 사용자의 감성을 분류하기 위한 요소는 Larson과 Diner 가 정의한 2 차원 감성모델에서 각성, 이완 요소를 사용한다. 감성 상태를 분류하기 위하여 자율 신경계 중 착용과 휴대가 간편한 PPG 센서를 사용하며, PPG 를 분석하기 위한 변수로는 진폭의 양과 초당 Peak 의 빈도수를 사용한다. 머리에 고정할 수 있는 캠을 사용하여 사용자가 바라보는 시선 정보를 획득하고, 클라이언트 컴퓨터는 획득된 시선 정보를 UDP 통신을 사용해 서버 컴퓨터로 전송하는 시스템이다. 320(pixel)*240(pixel)*32(bit)인 영상 데이터를 1/30 로 압축하여 전송하며, 각성과 이완으로 분류되는 시점의 영상을 블록화하여 JPEG 이미지로 저장한다. 본 시스템은 실시간으로 변화되는 사용자의 감성 상태를 파악하여 이미지를 전송하고 서버 컴퓨터에 저장함으로써 당시 사용자가 느꼈던 감성들에 대해 피드백을 주고자 하는데 의의가 있다.

• Science of Emotion and Sensibility
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• v.7 no.1
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• pp.23-28
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• 2004

In this paper, we investigated the affective components of facial beauty. In study 1, we did factor analysis of affective evaluations of the faces, and about 65% of the variances are explained by only two factors. Two factors were named 'sharp' and 'soft', respectively. In study 2, the correlation between facial beauty and affective evaluations was analyzed, and the correlation between facial beauty and sharp factor was significant. In study 3, we made the new images by morphing and warping the faces: 'average', 'high-ranked', and 'exaggerated'. The participants evaluated the 'high-ranked' face more beautiful than the 'average' face, and the 'exaggerated' face more beautiful than the 'high-ranked' face. The rating of affective words on the faces showed that the 'average' face was related to 'soft' impression, the 'high-ranked' image to 'sharp' impression, and the 'exaggerated' face might have double impression. These results might support the directional hypothesis for the facial beauty.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.562-570
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• 2013

Image of emotional pleasure or displeasure, tension or emotional division of tranquility in the form of a tree is evaluated by weighting. Image representative evaluation of the sensitivity of the brightness contrast ratings 1 car pleasure, displeasure or stress or emotional tranquility and two cars are separated by image segmentation. Emotion Recognition of four compared to the numerical data is measured by brightness. OpenCV implementation through evaluation graph the stress intensity contrast, tranquility, pleasure, displeasure, depending on changes in the value of the computing is divided into four emotional. Contrast sensitivity of computing the brightness depending on the value entered 'nuisance' to 'excellent' or 'stress' to 'calm' the emotional changes can give. Calculate the sensitivity of the image regularity of localized computing system can control the future direction of industry on the application of emotion recognition will play a positive role.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.235-238
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• 2009

최근 생활수준의 향상으로 의복의 기능성이 중시되면서, 건강, 감성, 쾌적 등에 대한 욕구를 충족시킬 수 있는 건강 소재 개발에 대한 연구와 니트에 관한 선호도 및 감성연구는 활발히 진행되고 있다. 그러나 현재까지 건강 니트 소재의 감각 및 감성이미지에 관한 연구는 부족한 실정이다. 본 연구는 키토산 섬유와 서스 섬유의 니트 소재를 편성한 다음 최종 소비자의 감각과 감성이미지에 미치는 영향을 연구하여 실제 건강 니트 소재를 기획하는데 필요한 정보를 제시하고자 한다. 본 연구에서 키토산 섬유와 서스 섬유를 회색계열로 변화를 주어 10 게이지의 컴퓨터 자동 횡편기로 5 종의 평편 시료를 편성하였고 20 대 남녀 대학생 69 명을 대상으로 5 종의 시료($20\;cm{\times}15\;cm$)를 랜덤한 순서로 제시하여 눈으로 시료를 보고 직접 만지면서 평가하도록 하였으며, 감각 18 개와 감성 22 개, 선호도 3 개의 총 43 개 형용사로 이루어진 7 점 척도를 사용하였다. 건강 니트 소재의 감각 및 감성 이미지를 요인 분석한 결과, 감각요인은 '부피감', '요철감', '신축감', '현시감', 변형감'의 5 가지 요인, 감성요인은 '온유감', '안정감', '고급감', '활동감'의 4 가지 요인으로 분류되었다. 색 속성 중 명도 수준별 감각요인 및 감성요인 중 '요철감'과 '안정감'의 매우 유의한 차이가 나타났다. 고명도, 저명도 수준은 울퉁불퉁하고 오톨도톨하지만 안정적이고 깨끗한 이미지로 느끼는 것으로 나타났고 중간 명도수준은 '요철감'과 '안정감'이 감소되었다. 차콜색의 키토산 100%와 연회씩의 서스 100%의 경우 울퉁불퉁하고 오톨도톨하지만 안정적이고 깨끗한 이미지로 느끼는 것으로 나타났고, 차콜색 키토산섬유와 연회색 서스섬유를 혼방하여 편성한 경우 '요철감'과 '안정감'이 감소되었다.

• Science of Emotion and Sensibility
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• v.10 no.3
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• pp.491-502
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• 2007

Categorization is very important for product design. Consumer's emotion become different according to a type of categorization, so design concept and design elements must be combined differently with difference of the emotion. Specially, categorization process is necessary if nowadays product line is enlarged, and a product differentiation is not clear. That is, designers decide on correct categories and a design concept based on similarity of emotion and have to provide to consumer-oriented design. The purpose of this study is to provide a design direction for Korean traditional sauce products after extracting consumers' sensitivity from the whole image of Korean traditional sauce and each images of the sauces-korean hot pepper paste, soybean paste, fermented soybeans paste, SsamJang, and soy sauce- and deciding categories of the each sauces based on the extracted sensitivities' similarity. In the result of this study, we knew that Korean traditional sauces didn't differentiate from consumers' preference images. In our empirical research, the research - emotional image survey on sauces - have conclusion that emotional image of "well-being", "tasty" have positive influence, but emotional image of "messy and dirty", "smelly" have negative influence. Therefore, we suggest that positive emotional images like "tasty" should be emphasized, but negative emotional images like "messy" should be eliminated for design and marketing strategy of Korean traditional sauces. This research will suggest the guideline for product design with respect to academic aspects and working-level aspects.