• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.58-73
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• 2022

The purpose of this study is to construct a predictable estimation model that reflects the relationship between the variables of mobile app performance and to verify how app reviews affect app performance. In study 1 and 2, the relationship between app performance indicators was derived using correlation analysis and random forest regression estimation of machine learning, and app performance estimation modeling was performed. In study 3, sentiment scores for app reviews were by using sentiment analysis of text mining, and it was found that app review sentiment scores have an effect one lag ahead of the number of daily installations of apps when using multivariate time series analysis. By analyzing the dissatisfaction and needs raised by app performance indicators and reviews of apps, companies can improve their apps in a timely manner and derive the timing and direction of marketing promotions.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.1-15
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• 2022

In this study, text analysis was performed on the mealkit product review data to identify factors affecting the evaluation of the mealkit product. The data used for the analysis were collected by scraping 334,498 reviews of mealkit products in Naver shopping site. After preprocessing the text data, wordclouds and sentiment analyses based on word frequency and normalized TF-IDF were performed. Logistic regression model was applied to predict the polarity of reviews on mealkit products. From the logistic regression models derived for each product category, the main factors that caused positive and negative emotions were identified. As a result, it was verified that text analysis can be a useful tool that provides a basis for maximizing positive factors for a specific category, menu, and material and removing negative risk factors when developing a mealkit product.

• Information Systems Review
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• v.22 no.3
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• pp.81-97
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• 2020

Recent trends in sentiment analysis have been focused on applying single label classification approaches. However, when considering the fact that a review comment by one person is usually composed of several topics or aspects, it would be better to classify sentiments for those aspects respectively. This paper has two purposes. First, based on the fact that there are various aspects in one sentence, aspect mining is performed to classify the emotions by each aspect. Second, we apply the multiple label classification method to analyze two or more dependent variables (output values) at once. To prove our proposed approach's validity, online review comments about musical performances were garnered from domestic online platform, and the multi-label classification approach was applied to the dataset. Results were promising, and potentials of our proposed approach were discussed.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.85-92
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• 2018

최근 커피 전문점의 한계를 극복하기 위하여 카페와 디저트의 결합 형태인 디저트카페가 활성화 되었으며,이 또한 치열한 경쟁상황에 놓여 있는 관계로 경쟁에서 보다 유리한 위치를 확보하기 위한 고객맞춤형 마케팅전략이 필요함으로 본 연구를 수행한다. 최근, 연구방향이 디저트카페의 서비스품질, 브랜드이미지, 물리적환경 및 선택속성에 관한 연구가 활발하게 진행되고 있으나 고객의 감성 지능과 연계한 연구는 없었던 관계로 본 연구에서는 고객의 감성지능과 연관된 효과를 검증하고자 한다, 또한, 스마트폰의 보급으로 모바일쿠폰이 매우 활성화 되어 있음으로 디저트카페의 환경과 모바일쿠폰의 특성이 어떠한 영향관계를 보이고 있는지 살펴보고자 한다. 디저트카페의 물리적환경(심미성,공간효율성,청결성,쾌적성,편의성),선택속성(서비스,맛과향,가격,다양성,독창성),모바일쿠폰(획득용이성,사용편의성,유희성,경제성)이 고객만족에 미치는 영향력을 살펴본다. 또한 고객의 감성지능이 조절효과로서 각각의 요인들에 대하여 고객만족도에 어떠한 관계를 가지게 되는지 살펴보며, 본 연구를 통하여 기존의 마케팅전략에서 고객의 감성지능 맞춤형 마케팅전략을 구사함으로써 보다 효율적이고 목표를 명확화 함으로써 마케팅 비용과 노력을 줄이는데 기여할 수 있을 것이라고 판단된다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.9
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• pp.390-396
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• 2019

This study was undertaken to analyze factors influencing the emotional labor and emotional intelligence of a dental hygienist on organizational effectiveness. The study was conducted between September 4, 2018 to December 7, 2018, enrolling a total of 233 dental hygienists living in the Jeollabuk-do province. The data were analyzed by independent t-test, one-way ANOVA, $Scheff{\acute{e}}$ test, Pearson's correlation coefficient, and stepwise multiple regression, using SPSS 18.0. The regression model obtained was F=138.917, P<0.05, with an explanatory percentage of 58.2. Emotional labor (${\beta}=0.608$) was determined to be the most influential variable among independent variables, and other factors affecting the organizational effectiveness of a dental hygienist include the highest level of education, career, and emotional intelligence. We conclude that in order to improve organizational effectiveness among dental hygienists, it is necessary to establish an effective plan for reducing emotional labor and promote emotional intelligence.

• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.493-500
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• 2010

The development of new technology and diversity in user needs lead mobile phone manufacturers to establish new strategies different from the existing for user attraction. Product identity, and brand image are major strategies for differentiation and adding new values to a product. This research starts with stating emotional brand image as the brand image made by the actual usage and the emotion built from the experience while using the product. This research will compare emotional brand image of the three major mobile phone manufactures in Korea (Brand A, C, and S) using evaluation of six representative emotions from users while using the product. The result of evaluating actual mobile phone users and the emotion built while actually using the product showed the brand image, and especially the emotional side of Korean mobile phone manufacturers. The result of this research itself would not be sufficient to simply state the emotional brand image of Korean mobile phone manufactures, but with further research including age, profession, gender and other demographic factors the result of this research would surely be able to abstract a clearer view of emotional brand image of Korean mobile phone manufactures.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3858-3864
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• 2014

This paper proposes the smart emotion lighting control system of a mobile-based. The proposed smart emotional lighting control system to reduce the emotional lighting device, internal heat and the power consumption was configured to the android platform mobile device and zigbee module, emotional lighting device, lighting control module, power supply, and general-purpose transistor. The mobile device was to transmit the real-time control information to the emotional lighting device when connected to the system, and it was designed to control the emotion lighting device based on the control messages and status monitoring. In this paper, the efficiency verification results of the proposed smart emotional lighting control system showed that it was possible to control by emotion lighting control and the color temperature variable. The heating value and the power consumption could be reduced by21% and up to 48%, because of the controlled lighting using emotion language.

• Culinary science and hospitality research
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• v.16 no.5
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• pp.134-148
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• 2010

The purposes of this study is to understand the influence of the employees' emotional intelligence in the foodservice industry on organizational citizenship behavior and job performance and to empirically analyze whether organizational citizenship behavior plays a mediating role between both the relations of the employees' emotional intelligence and job performance. Based on total 421 samples obtained from an empirical research, this study reviews the reliability and fitness of the research model and verifies a total of 3 hypotheses using the Amos program. The SEM results show that others' emotion appraisal, emotion use, self-emotion appraisal and emotion regulation among employees' emotional intelligence have a significantly positive effect on organizational citizenship behavior. Also, employees' organizational citizenship behavior have a significantly positive effect on job performance. In addition, the effect of the employees' emotional intelligence in the foodservice industry upon job performance find to be partially mediated by the organizational citizenship behavior.

• 한국벤처창업학회:학술대회논문집
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• 2018.04a
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• pp.79-92
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• 2018

영업사원들은 자동차산업에서 유통시스템의 핵심적인 역할을 담당하고 있다. 자동차라는 상품의 특성상 고객들은 구매의사 결정과정에 있어 높은 수준의 정보와 지원을 요구한다. 영업사원들은 고객의 요구사항에 맞춰 서비스를 제공함으로써 고객의 결정과정을 돕는다. 따라서 자동차 영업사원의 개인적 역량은 자동차 판매 성과를 높이는데 있어 매우 중요한 영향을 미치게 된다. 이와 같은 배경을 바탕으로 본 연구는 자동차 영업사원의 개인역량과 판매성과 사이에 정(+)의 상관관계가 있을 것으로 보고 실증 분석하였다. 본 연구에서는 개인역량을 1) 판매기술 전문성 2) 영업사원의 태도 및 고객과의 관계형성 3) 감성활용 4) 감성조절 네 가지의 독립변수로 구분하여 종속변수인 판매성과와의 상관관계를 측정하였다. 연구 가설을 검증하기 위해 기존의 선행연구와 문헌을 토대로 가설을 설정하고 검증하였으며 경기도와 강원지역의 자동차 대리점에 근무하는 영업사원 300명을 대상으로 설문조사를 실시하였다. 회부된 유효 설문지 268부는 통계 프로그램 SPSS WIN24.0를 이용해 분석하였다. 실증분석 결과 자동차 영업사원의 개인역량의 요인으로 판매기술 전문성과 감성활용은 영업사원의 판매성과에 정(+)의 영향을 미치는 것으로 나타났다. 반면, 태도 및 관계형성과 감정조절이 판매성과에 정의적인 영향을 미칠 것이라는 가설은 기각되었다. 이와 같은 결과는 개인역량은 영업사원을 채용하는데 있어 고려해야할 중요한 요소임을 시사한다.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.351-357
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• 2013

This research studied that the effect of consulting local SMEs focusing on the effective factors related to quality of theoretical study and the previous studies according to research model and research hypotheses. Also, in this empirical analysis, analyzed the consulting performance that distinguish such as consulting procedures quality, consulting adaptation, consultant emotional intelligence and efforts factors. Second, in relationship with consulting adaptation and performance, statistically significant relationship showed weak. Finally, the quality of the consultant engagement and emotional intelligence was analyzed high significance. Therefore, this study further accounting information systems consultant at consultant emotional intelligence factors can expect a useful guidelines.