• Journal of the Korea Convergence Society
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• v.9 no.11
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• pp.217-225
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• 2018

Different eye-heights due to individuals' body heights may cause different sensory experiences against the same visual scene, eventually leading to their longer-term psycho-social and developmental individual differences. Accordingly, the present study compared sensory properties of photographs for the same scene taken from two different camera-heights (i.e., eye-heights). Two sets of photographs were taken in parallel from two cameras attached to a different height on the same pedestrian's body. Analysis of the photographs revealed that both the levels of visual saliency and complexity were greater for the photographs taken from the high eye-height than those from the low eye-height. The results indicate a possible difference in sensory properties of visual scenes perceived from two different heights, potentially exposing taller individuals to richer and more diverse sensory experiences than shorter individuals.

• Science of Emotion and Sensibility
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• v.16 no.3
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• pp.341-350
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• 2013

The present study aimed to understand the sensory characteristic of change detection by comparing the experience of detecting a salient visual change against the experience of detecting a sensory conflict evoked by a binocular mismatch. In Experiment 1, we used the change detection task where 2, 4, or 6 items were short-term remembered in visual working memory and were compared with following test items. The half of change-present trials were manipulated to elicit a binocular rivalry on the test item with the change by way of monocular inputs across the eyes. The results showed that change detection accuracy without the rivalry manipulation declined evidently as the display setsize increased whereas no such setsize effect was observed with the rivalry manipulation. Experiment 2 tested search efficiency for the search array where the target was designated as an item with the rivalry manipulation, and found the search was very efficient regardless of the rivalry manipulation. The results of Experiment 1 and 2 showed that when the given memory load varies, the experience of detecting a salient visual change become similar to the experience of detecting a sensory conflict by a binocular rivalry.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.123-134
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• 2014

Recently, the retro content emerges one of the highest topics in the cultural content area. This retro content has been exponentially expanded through the series of and the success of the series highlights the importance of content that can cause user's emotional experience. Along the line, this research tries to know how the retro contents draw user's emotional experience beyond the role of just user's recall for the past through the Answer me 1994 syndrome. As the result of factorial analysis for the user's emotional experience, five factories were classified: the emotional experiences by music, item, sensory, story and actors exposed in the drama. Also, the five emotional experience factories influence the relations between the viewers and retro content. Specifically, the factories for the emotional experiences are statistically significant to the viewer's satisfaction. They significantly influence the viewer's trust and attachment for the retro content as well. The influence for the emotional experience factors which affect to viewer's satisfaction are music, item, sensory, story, and actors in order. The influence on the trust about the retro content are music, sensory, story, item in order. On the other hand, the emotional experience by actors are not significantly affect to the trust for the retro content. Lastly, The influence for the attachment about the retro content are music, item, actors, sensory, and story in order.

• Management & Information Systems Review
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• v.32 no.4
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• pp.225-254
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• 2013

This research tries to examine the effect of brand experience in service marketing perspective for generalized application. The analysis was held with customers who recently visited in retail stores by using SPSS18K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the relationship among brand experience, relationship quality, and relationship strength. According to the result of this study, four brand experience factors have positive effect on the relationship quality. In detail, the effect of sensory experience was strongest. Furthermore, the effect of relationship quality on relationship strength also significant as prior researches addressed. The research has several marketing implication on brand experience management and customer relationship management. For service firms, customers' perception of positive brand experience can generate the tangible and intangible performance in the relationship marketing perspectives.

• Korean Journal of Cognitive Science
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• v.19 no.1
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• pp.41-56
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• 2008

Previous studies, while investigating factors of sensibility, had rarely considered its internal structure. This study hypothesized that sensibility had sensational aspects and emotional aspects and the former corresponded to objective adjectives, describing attributes of objects, and the latter to subjective adjectives, describing psychology of experiencers. Forty-three objective adjectives and 21 subjective adjectives describing color sensibility were selected both by a linguistic criterion and an empirical evaluation. Factor analysis on semantic differential responses to these two groups of adjectives resulted in 5 sensational factors and 3 emotional factors of color sensibility respectively. Hierarchical structure was derived by regressing emotional factor scores on sensational factor scores. In consequence, emotional aspects were interpreted by different combinations of sensational factors. Limitations and significance of this study were discussed.

• Journal of Intelligence and Information Systems
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• v.29 no.4
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• pp.395-413
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• 2023

This research studied the effect of customer experience characteristics in offline home appliance stores on perceived value and revisit intention. Among the offline distribution of home appliances with more than 100 stores nationwide, two home appliance retailers (HiMart, E-Land), three hypermarkets (E-Mart, Homeplus, Lotte Hi-Mart), and two home appliance stores (LG Best Shop, Samsung Digital Plaza) were selected, and a survey was conducted on men and women in their 20s or older in Seoul, Gyeonggi, and Incheon who had visited and purchased the home appliance store within the last 6 months. As a result of the survey, a statistical analysis was conducted on a total of 330 samples using the PLS (Partial Least Squares) structural equation model and SPSS statistical package. Through this study, the following research results can be obtained. First, educational experience, deviant experience, and aesthetic experience had a positive (+) effect on the functional value. However, entertainment experience did not affect functional value. Second, educational experience, deviant experience, and aesthetic experience all had a positive (+) effect on emotional value. Third, both functional and sensory values had a positive (+) effect on the revisit intention. Fourth, it was confirmed that brand loyalty had no moderating effect between functional value and sensory value revisit intention. The results of this study show the structural relationship between customer experience characteristics, perceived value (functional value, sensory value), and revisit intention. This result provides guidelines on what activities home appliance offline stores should do at a time when online channels threaten the survival of offline channels.

• Science of Emotion and Sensibility
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• v.23 no.1
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• pp.41-56
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• 2020

This study suggests multisensory interaction techniques to help visually impaired people appreciate and understand artworks through non-visual senses such as tactile, auditory, and olfactory senses. A user study was conducted on the basis of a qualitative interview about the experience of appreciating artwork through the multisensory interaction system to visually impaired people so as to verify the development of the interaction techniques. The user test shows that the multisensory interactions in artwork generally not only help them appreciate and understand it but also give them satisfaction through artwork appreciation. However, it also indicates that some multisensory interactions caused the visually impaired people confusion and could not be perceived during the appreciation. On the basis of these outcomes, implications in this study are as follows. This study has contributed to providing specific development guidelines and indicators of non-visual multisensory interactions as a technical alternative to improve accessibility to cultural and artistic activities for the visually impaired. Furthermore, this study is expected to contribute to building a technical background, which can provide comprehensive sensory experiences with not only blind people but also non-blind people such as children and the elderly through universal interaction techniques beyond existing visual-oriented fragmentary experience.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.357-363
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• 2024

As AR display virtual technology enters public learning life extensively, the way in which reality and virtual connection are connected is also changing. The purpose of this paper is to study the expression between the 3D connection sensory information visualization experience and virtual reality enhancement through the visual direction sensory information visualization experience of the plane. It is analyzed by examining the basic setting method compared to the current application of AR display and flat visualization cases. The scope of this paper is to enable users to have a better experience through the relationship with sensory visualization, centering on eye tracking technology in the four categories of AR display connection design: gesture connection, eye tracking, voice connection, and sensor. Focusing on eye tracking technology through AR display interaction and current application and comparative analysis of flat visualization cases, the geometric consistency of visual figures, light and color consistency, combination of multi-sensory interaction methods, rational content display, and smart push presented sensory visualization in virtual reality more realistically and conveniently, providing a simple and convenient sensory visualization experience to the audience.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.9-14
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• 2020

This paper aims to figure out the impact of employee's travel experience on their happiness and motivations to work. To this end, targeting 405 employees in Daegu, Gyeongsangnamdo, and Gyeongsangbukdo, SPSS Statistics 18.0 program was applied to analyze. Frist, in travel experience depending on general characteristics of the targets, there was significant difference in gender, educational background, and occupation but there was significant difference in age, marital status, and average income. Second, there was difference in travel experience depending on frequency of domestic travel but no difference in terms of the period of stay. On the other hands, travel experience depending on frequency of overseas travel showd significant difference in sub-factor, human network experience. There was significant difference in overseas travel depending on period of stay. Third, travel experience showed positive relation in employee's motivation to work and happiness. Fourth, as a result of reviewing impact of travel experience on employee's motivations to work and happiness, sub-factors like emotional, behavioral, relational experiences affected motivations to work significantly. Emotional experience and cognitive experience didn't affect significant impact. And sub-factors of travel experience like emotional, cognitive, and behavioral experiences affected happiness significantly. Emotional and relational experience were not significant. From the research above, it turned out that travel experience gives happiness to employees and provokes positive thinking and their motivations to work.

• Therapeutic Science for Rehabilitation
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• v.1 no.2
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• pp.5-13
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• 2012

The purpose of the research study is to confirm in effectiveness of somatosensory stimulation and to propose ideal training strategy for functional recovery of stroke patients. Through the previous literatures, our study investigated to the advantages and disadvantages in electrical somatosensory stimulation for stroke patients. Also, our study suggested to applicable strategies and confirmed to growth direction about new somatosensory stimulation therapy for functional recovery in stroke patients. Result of research study, although many study demonstrated to the effectiveness about somatosensory stimulation therapy for stroke patients, many therapists have experienced many difficulties in somatosensory stimulation application for stroke patients in rehabilitation environments. Thus, few have the therapeutic tools for somatosensory or specific sensory input. However, apparently the previous literatures showed that effectiveness of somatosensory stimulation on functional recovery of patients with brain damage. In conclusion, we can be confirmed that an ideal somatosensory stimulation program is very effective in promoting recovery and the integrity of the somatosensory pathway of stroke patients. Furthermore, we anticipate that using the customized mechanical interface provides to positive effects in rehabilitation of patients with brain damage.