• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.376-383
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• 2019

In recent decades, China's economy has grown rapidly and two-dimensional bar code-based payments services have been activated. This is a model that will be introduced by developing countries that lack mobile payment infrastructure, and countries that are looking to leap into cashless societies are also drawing attention. Along with this, the existing CRM market is expanding around the mobile device called m-CRM, and research is active on the importance of collective use for online advertising and two-dimensional bar code-based payments services. Therefore, through this study, we have explored the concepts and status of online advertising and customer relationship management which using the two-dimensional bar code-based system, and designed and implemented the method and mobile application system to effectively disseminate transactional advertising information at the point of sale or at the point of share. We also presented an application approach to look at the direction of two-dimensional bar code-based ads contents sharing system and its development.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.1000-1003
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• 2014

As smart phones have became popular in recent years, use rate of smart phones application of mobile subscribers is now gradually increasing. Smart phones have a considerable effect on real life of users. Especially, mobile payment service using smart phones is outstanding in convenience because of its simple way to check out online. Therefore, in this paper, the database was designed for inquiring and making pre-order for take-out products based on connivence. This paper offers pre-order design to have order information standardized, menus which store owners can register and manage, and statistical data based on sales. It can be cost and time-efficient by using integrated pre-order system across all franchises. If this take-out pre-order system becomes more widely available, it will increase profit for both users and franchises due to cost and time efficiency.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.461-464
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• 2014

As smart phones have became popular in recent years, use rate of smart phones application of mobile subscribers is now gradually increasing. Smart phones have a considerable effect on real life of users. Especially, mobile payment service using smart phones is outstanding in convenience because of its simple way to check out online. Therefore, in this paper, the database was designed for inquiring and making pre-order for take-out products based on connivence. This paper offers pre-order design to have order information standardized, menus which store owners can register and manage, and statistical data based on sales. It can be cost and time-efficient by using integrated pre-order system across all franchises. If this take-out pre-order system becomes more widely available, it will increase profit for both users and franchises due to cost and time efficiency.

• Journal of Industrial Convergence
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• v.15 no.2
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• pp.27-36
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• 2017

In this study, we analyzed service quality factors of O2O delivery app based on Kano model and survey, and classified service quality into several dimensions. As a result of the analysis, the one dimensional quality factors were accurate information transmission, variety of restaurants, diversity of payment methods, diversity of menu selection, discomfort resolution, kindness of service, taste and quality of food, hygiene and cleanliness, Attractive quality factors such as updated information, reliable reviews, various ordering methods, fast delivery, brand image, discount point payment and accumulation. Although the must-be quality factor did not appear, it turned out that the discomfort resolution was close to the must-be quality factor. The indifferent quality factors were informational services, events and promotions. The O2O delivery app market is continuing to grow and competition is getting more and more intense. The results of this study will help O2O delivery app vendors to establish strategies to focus on certain quality of service factors.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.23 no.4
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• pp.617-627
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• 2013

Wireless communication technology such as NFC and RFID makes the data transfer between devices much easier. Instead of the irksome typing of passwords, users are able to simply authenticate themselves with their smart cards or smartphones. Relay attack, however, threatens the security of token-based, something-you-have authentication recently. It efficiently attacks the authentication system even if the system has secure channels, and moreover it is easy to deploy. Distance bounding or localization of two devices has been proposed to detect relay attacks. We describe the disadvantages and weakness of existing methods and propose a new way to detect relay attacks by recording a background noise.

• The Journal of Information Systems
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• v.26 no.4
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• pp.303-325
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• 2017

Purpose The purpose of this study is to forage for the factors for explaining the adoption behavior of the mobile convenient payment system based on the Personality Trait, Unified Theory of Acceptance and Use of Technology, and Regulatory focus. Design/methodology/approach This study made a design of the research model by integrating the factors of Unified Theory of Acceptance and Use of Technology with the factors of Big five personality traits on the basis of Samrt device environment. In addition, this study, did empirical analysis of the structural equation model by PLS(Partial Least Squares) in order to find out the relationship of personal factors and mobile convenient payment system's features. Findings According to the empirical analysis result, this study confirmed that the acceptance of mobile convenient payment systems is influence by personality traits and factors based on Unified Theory of Acceptance and Use of Technology and trust. In addition, this study find out that the behavior of an adoption of mobile convenient payment systems according to the type of regulatory focus.

• The Journal of Information Systems
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• v.26 no.3
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• pp.25-46
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• 2017

Purpose The purpose of this study is to analyze the factors for continuous use intention of the simple payment service based on FinTech for Chinese residents in Korea. The Technology Acceptance Model(TAM) and the continuous use model of information system were applied to the AliPay service, which is the most used by Chinese people. Design/methodology/approach In this study, internal factors and external factors for the simple payment service were derived through previous studies and the effects of the users' perspectives on the intention of continuous use were analyzed. As a result, convenience, responsiveness, perceived usefulness, and suitability were supported as factors affecting ongoing intention to use simple payment service. Especially, convenience is a factor affecting the duration of the simple payment service and it is an important factor for the continuous use of the service. Findings As the number of foreigners living or working in Korea is increasing, understanding the perception of the simple payment service and analyzing the factors for the continuous use can be meaningful as a basic research for the market advancement and growth of domestic FinTech companies is.

• Korean Management Science Review
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• v.33 no.2
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• pp.65-74
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• 2016

The present study applies the TAM (Technology Acceptance Model) to investigate the factors that affect the intention to use the mobile payment services. For this purpose five potential variables (perceived usefulness, perceived convenience, ubiquity, innovativeness, and safety risk) that are expected to affect the intention to use the mobile payment services were selected. An online survey was administered, and 339 questionnaires were analyzed. Structure Equation Model (SEM) Analysis revealed that TAM variables (perceived usefulness and perceived convenience) partially influenced the attitude. The perceived usefulness predicted the attitude while perceived convenience did not predict the attitude toward the mobile payment service. Personal characteristics variable (innovativeness) and mobile nature variables (ubiquity, and security risk) were identified as the predictors of the attitude toward the mobile payment service. While innovativeness and ubiquity affected the attitude positively, security risk affected the attitude negatively. Finally, the analysis substantiated the influence of attitude toward the mobile payment services on the intention to use the services. On the basis of findings, managerial implications and suggestions for further studies were discussed.

• Journal of Korea Society of Digital Industry and Information Management
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• v.15 no.4
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• pp.51-62
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• 2019

Recently, as the number of Smart Phone users increase, the simple payment system has been able to make payments using only card information such as a registered password without extra authorized certificate authentication or input of card information. In this paper, it will examine and analyze simple payment system provided by IT companies and financial institutions and the simple payment system that operates global online payment system by case view of operational direction. Then with this examination, it will study ways to improve the problems with terms of convenience and stability in terms of users. In this paper, it will analyze the inconvenient problem in using the QR code system that recently introduced and will propose solutions. Also, it will propose suggestions to solve inconvenience that caused by system that supports NFC simple payment terminal in Korea is not universalize by analyze case study on the overseas simple payment system. It will also propose opinions on the matters that customer having responsible for event of a small financial accident related to loss or theft when using the simple payment system. Then it will suggest expected requirements to prepare new security technical countermeasures and solve the conditions of meeting expectation satisfaction of users.

• Journal of Information Technology Services
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• v.16 no.1
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• pp.119-138
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• 2017

Mobile easy payment is a term for using mobile devices to facilitate financial transactions. Mobile easy payment is a quickly emerging practice, supported by the dramatic increase of mobile phone or device users around the world. The purpose of this study is to classify user's group of the mobile easy payment service by their lifestyle based on I-VALS type and to investigate differences in usage behavior among the user groups. For empirical study, a questionnaire survey was carried out with users of mobile easy payment services using the Internet from June 7 to 10 in 2016. We conducted factor analysis for I-VALS, usage factors, satisfaction factors. We also performed cluster analysis for group classification, and analysis of variance, cross analysis to compare the different usage behavior among the user groups. In analysis results, first three cluster appeared including "ICT task-oriented group", ICT positive and socialities oriented group", "ICT leader-oriented group". Second, it was found significant differences among the clusters about factor of "easy of use", "securities", "universality", "satisfaction". Third, we showed that there were significant differences in time first used the service. Based on these findings, we provide practical implications. Results of our study can be expected to provide the basis of differentiated marketing strategy of mobile easy payment services.