• Title/Summary/Keyword: 가치 및 태도

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The Effect of Servicescape of an Eco-friendly Restaurant on Customer Perceived Value, Attitude and Behavior Intention (친환경 레스토랑의 서비스스케이프가 소비자의 지각된 가치, 태도 및 행동의도에 미치는 영향)

  • Choi, Won-Sik;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.18 no.5
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    • pp.45-62
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    • 2012
  • The purpose of this study is to secure the basic data for the physical environment of an eco-friendly restaurant by surveying and analyzing customer perceptions of the servicescape of an eco-friendly restaurant and to verify the organic causation of the servicescape of an eco-friendly restaurant and customer perceived value, attitude and behavior intention. The samples for empirical analysis were selected from the customers over 20 years who lives in Seoul and Kyung-gi suburbs have experienced visiting eco-friendly restaurant or green restaurant more than once a month. Total 300 copies of questionnaire were distributed for the survey from the second day to the fifteenth day of April for 14 days, and total 264 (88.0%) copies of survey questionnaire except for some questionnaires that had much strong lean tendency or the missing value was discovered. The research results are as follows; when a customer recognizes an eco-friendly restaurant favorably, he or she considers that servicescape plays an important role in deciding perceived value through tangible and intangible perceived values. Since, customer perceived value has a positive effect on attitude and behavior intention, the customer considers as affected on his/her behavior intention when satisfied with the eco-friendly restaurant, which is considered that positive customer attitude will have an effect on behavior intention. Thus, it is considered based on this in-depth analysis result that maintaining and providing servicescape of high standard in the manager's perspective will have a direct effect on ensuring tangible outcomes.

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A Study on Objective and Content Domains of Marine Education in the Fish and Marine High School (수산·해운계 고등학교 해양교육의 목표영역과 내용영역에 관한 연구)

  • KIM, Sam-Kon;CHA, Cheol-Pyo
    • Journal of Fisheries and Marine Sciences Education
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    • v.21 no.2
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    • pp.237-246
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    • 2009
  • In this research, there was an investigation about the objective and content domains concerning marine education in the Fish and Marine High School. Also, validity and guidance level on the classification were analyzed. According to the analysis, analyzing guidance level of Marine related contents which are included in school marine education is as follows. There are 971 information and knowledge domains, 710 skill domains, 5 value and attitude domains and 8 behavior and participation domains in the objective domain in school marine education. The number of the knowledge domains was most while attitude domains was least. Content domain of school marine education consists of 774 ocean human and marine ecology domains, 461 artificial marine environment and facility domains, 290 marine resource domains, 76 marine pollution domains, 123 marine conservation and measure domains. So, ocean human and marine ecology domains were most while ethics of marine conservation domains were not included.

A Study on Instagrammable Features and Viewing Experiences: Focusing on the Exhibition of

  • You, Ga-Ram;Rhee, Bo-A
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.12
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    • pp.101-110
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    • 2022
  • This study sheds light on the Instagrammable features and viewing experiences of . A research model and hypotheses are formulated using variables including Experience Quality (EQ), Perceived Value (PV), Attitude toward AWA (ATAWA) and Behavioral Intention toward AWA (BITAWA). Although AWA has strong the Instagrammable features in terms of PV, it provides aesthetic or healing experience rather than a pleasure. PV has a significant correlation with DOS and DOI, but it does not influence on BITAWA. In addition, DOS has a positive impact on the increase in DOI, length of viewing time and intention to upload and share photos on Instagram.

Farmers' Perception of Wetlands and Their Attitude on Government Wetlands Policies: A Study of Four Illinois Counties in the United States (농민들의 습지 및 습지정책에 관한 환경인식 -미국 일리노이 주 4개 카운티의 사례-)

  • Yim, Seok-Hoi;Choi, Jong-Nam
    • Journal of the Korean Geographical Society
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    • v.44 no.5
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    • pp.624-633
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    • 2009
  • This study examines farmers' knowledge and perception on the functions and values of wetland and their attitudes on government wetland policies in the state of Illinois in the United States. No significant differences were found in the knowledge of the functions and values of wetland between farmers and non-farmers, although farmers tend to value the importance of wetland less than non-farmers. However, farmers are negative on the importance of protecting wetland and replacing damaged or destroyed wetlands as well as stricter government wetland policies. It suggests that noticeable discrepancy exists between farmers' knowledge of wetland and their practice to protect wetland.

The Effect of Employee's Entrepreneurship Level (Capacity, Attitude, CEO Support) on Entrepreneurial Culture, Structure and Operation Systems of Corporate: Focused on Design Corporate in Korea (조직 구성원의 기업가정신 수준(역량, 태도, CEO 지원)이 기업의 기업가적 문화와 구조, 운영체계에 미치는 영향: 국내 디자인기업을 중심으로)

  • Kim, Sun Joo;Choi, Seung Wook
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.4
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    • pp.103-116
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    • 2016
  • In uncertain future and the rapidly changing environment, it is necessary for companies to do innovative management activity. With business strategy that creates value and vision, The major industrialized countries ensure development of venture & start-up business and business competition by creating various added value through design. Thereby, Companies use design to increase enterprise value, a lots of interests and supports are focused in design industry which pioneer new market with new product and services. Therefore, Companies need more innovative and creative activities, and leads creative companies through developing entrepreneurship. Now, Companies should improve successful entrepreneurship, developing effective process in the organizational level beyond individual level. This research conducts empirical analysis from the individual and organizational perspective of corporate entrepreneurship. This study of design corporate 351 employees in design corporate is surveyed. This research finding is that design corporate employees' entrepreneurial capacity, entrepreneurial attitude and CEO support have meaningful effects on culture and structure. However, The analysis result indicates that this employees' entrepreneurial capacity, entrepreneurial attitude and CEO support have no effects on operation systems, so it is necessary to build the operation systems for activation of corporate entrepreneurship. This study puts emphasis on the needs to raise the level of corporate entrepreneurship and requires ways to improve entrepreneurship for sustainable growth. Also, This study suggests practical implications that it is important to systematic operation systems to actively utilize infrastructure, so it occurs in employees' entrepreneurship not only on the individual level, but also on the organizational level.

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A Study on the Chinese Consumers' Purchase Intention of Digital Music Using an Extended Model of Goal-directed Behavior (EMGB) : Focused on Mobile Digital Music (확장된 목표지향적 행동모형을 적용한 중국인들의 디지털음악 구매의도에 관한 연구: 모바일 디지털음악을 중심으로)

  • Peng, Min;Bae, So Young
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.332-343
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    • 2020
  • As a study on the purchase intention of digital music, the research applied the Extended Model of Goal-directed Behavior(EMGB) with the perceived value and empirically evaluated the impact of variables such as attitude, subjective norms, positive and negative anticipated emotions, perceived behavioral control and desire on the purchase intention. The study was conducted using a survey data collected from valid questionnaires of 342 copies aimed at Chinese mobile music application users and employed the structure equation model. The findings indicate that attitude, negative anticipated emotions, perceived behavioral control towards digital music purchasing and the frequency of past behavior positively influenced users' desire for digital music purchasing. Another result has been confirmed that perceived value, which was an added variable, showed a significant impact on attitude. Along with the frequency of past behavior and desire, perceived value also exerted positive influence on purchase intention.

Research on the Influence of Chocolate Packaging Design on Consumers' Purchase Conditions (초콜릿 패키지 디자인이 소비자 구매 조건에 미치는 영향에 관한 연구)

  • Zhang, Xiao;Jang, Chung-Gun
    • Journal of the Korea Convergence Society
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    • v.12 no.11
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    • pp.247-256
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    • 2021
  • With the continuous progress and development of the social economy, the importance of commodity packaging is increasingly manifested. It has become an important form of communication between businesses and consumers, and an important means of competition between businesses. The research scope of the thesis: First, through literature investigation, analyze the function of packaging design and consumers' buying attitude, and analyze the name, color, logo, illustration, etc. for general chocolate packaging and travel souvenir chocolate packaging. Research method: Through questionnaire survey, according to consumers' purchasing attitude and personal value of package design, we have in-depth understanding of consumers' purchasing power and package design's influence on purchasing conditions and research. According to the results of this study, first, from the perspective of general chocolate packaging and travel souvenir chocolate packaging to consumer consumption phenomena, general chocolate is more popular. Second, when consumers buy products, the taste of chocolate is more important than product packaging design. Third, in each product group, consumers value their own value when buying chocolate products. Fourth, due to the two important attributes of packaging design and taste, ordinary chocolate has a higher purchase intention than travel souvenir chocolate.

과학영재의 과학 관련 태도와 과학 불안도

  • 양태연;박상우;한기순;박인호
    • Proceedings of the Korean Society for the Gifted Conference
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    • 2003.05a
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    • pp.131-135
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    • 2003
  • 과학영재교육의 중요한 목표중의 하나는 과학영재들의 과학에 대한 태도를 긍정적으로 변화시키는 것이다. 특히 태도와 같은 정의적 특성은 지적 특성에 비하여 후천적이고, 학습에 의해서 변화될 가능성이 크기 때문에(Marsh, 1990) 교육적으로 중요한 의미를 가지며 학생들이 성장하여 과학에 관련된 직업이나 활동을 하는 데 매우 중요한 역할을 한다(Oliver, W Hill, Pettus, W. C. and Hedin, B. A 1990). Anderson(1981)은 과학에서의 정의적 영역을 흥미, 태도, 가치, 통제의 소재, 학문적 자아개념, 불안, 선호 등의 7가지 영역으로 나누고 이 중에서 불안요인을 학업성취 및 태도에 가장 강하게 영향을 주는 요인으로 구분한 바 있다. 이처럼 과학 관련 태도나 과학 불안도는 학생들의 과학관련 활동이나 성취에 중요한 요인이 되고 있으나 이와 관련된 연구는 극히 미미하다. 지금까지의 태도 및 불안도에 관한 연구들은 일반학생들을 대상으로 하고 있으며 과학영재들을 대상으로 한 연구는 전혀 이루어지지 않았다. 따라서 본 연구는 과학영재교육원에 다니는 194명의 과학영재들을 대상으로 하여 과학영재 수업을 받은 후 과학 관련 태도와 과학 불안도가 변하는지, 과학 관련 태도와 과학 불안도는 어떠한 상관이 있는지, 그리고 남$\square$녀 집단의 차이가 있는지를 영재수업을 받기 전과 후의 검사를 통하여 알아보았다. 본 연구에서는 과학영재들의 과학 관켠 태도를 측정하기 위해‘고등학생을 위한 과학 관련 태도’검사를 사용하였다. 이 검사는 Fraser(1981)가 개발한‘TOSRA’(Test of Science-Related Attitudes)와 Munby(1983)의‘태도 측정 도구 조사’에서 문항 선정이 이루어졌다. 적절한 단어 및 어휘, 일부 문항들의 부적절한 환경 상황 등을 고려하여 40 문항 중 21문항을 수정하거나 삭제하고 문항내적 상관이 낮은 4문항을 제거하여 최종 30문항을 제시하였다(고유곤, 1996). 이 검사의 문항 내적 신뢰도 $\alpha$ 는 0.9 이었다. 검사 문항은 4개 범주과학에 대한 태도, 과학의 사회적 의미, 과학 교과에 대한 태도, 과학적 태도 등과 각 범주의 하위 문항으로 되어 있다 과학 불안도 측정 검사 도구는 중$\square$고등학생들의 과학불안도 측정을 위해 김범기(1993)가 개발한 것을 사용하였다.

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붕장어 고음소재의 가공 및 마이얄 반응에 의한 풍미의 개선

  • 김종태;강수태;오광수
    • Proceedings of the Korean Society of Fisheries Technology Conference
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    • 2003.05a
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    • pp.111-112
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    • 2003
  • 붕장어는 상품가치가 있는 일정크기 이상의 활 붕장어일 경우 생선회와 구이용, 수출용 냉동필레 등으로 이용되나, 그 외 크기의 붕장어와 가공잔사는 이용도가 한정되어 있다. 따라서 붕장어의 어획량과 가격 등을 고려할 때 상품가치가 떨어지는 소형붕장어 및 가공잔사를 이용한 고부가가치의 제품 생산 등 붕장어의 효율적인 이용에 대한 대책 마련이 절실한 실정이다. (중략)

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