• The KIPS Transactions:PartC
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• v.8C no.5
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• pp.615-620
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• 2001

This paper is a study on the model that measures economic values for the non-market properties of Electronic Commerce(EC). For development of this model, first of all, we reviewed the properties of EC service, and looked around the relation between customer satisfaction and/or payment value and EC properties. In addition, we checked the method to measure economic values of these properties. This measurement method is the contingent valuation method which is a method of measuring the value of the environmental product. We modified it to adapt to the EC. Finally, in this paper, we proposed an economic value model which measures the value of willingness to pay(WTP) to our objectives. However, there could be some restrictions at the time when surveying empirically. Therefore, the succeeding study should be done in order to improve these restrictions some day.

• Asia-Pacific Journal of Business
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• v.1 no.1
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• pp.23-40
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• 2010

This article estimates the total evaluation of the festival and investigates the determinants of visitors' WTP(willingness to pay) for the festival. Hi Seoul Festival is a way to introduce Korean culture to other foreigners as well as to serve as an economic and cultural stimulus for Seoul. A contingent evaluation survey was conducted and a total of 763 useful samples were collected. The results show that the evaluation of the festival were different across three different WTPs which were calculated as 2,846 won, 3,321 won, and 4,838 won. The annual total benefits value is calculated as 433.767 billion Korean won. And visitors' sex and visitors' satisfaction(keep up festival, need to modify) was a important determinants of the WTP for a visit. These findings may provide guidance managers and practitioners who help maintain the Hi festival.

• Proceedings of the Korea Water Resources Association Conference
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• 2012.05a
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• pp.187-187
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• 2012

최근 환경에 대한 관심이 증대하면서 생물다양성, 홍수조절, 온실가스 저감 등 다양한 기능을 수행하는 습지에 대한 보전 및 복원을 위한 많은 노력들이 진행되고 있다. 습지 보전 및 복원을 위한 다양한 방안 중 하나가 댐 및 주변지역을 습지로 조성하여 활용하는 방안이라고 할 수 있으며, 이를 위해서는 댐 및 주변지역의 습지로서의 활용을 위한 특성 파악이 우선적으로 이루어져야 한다. 따라서 본 연구에서는 댐 주변지역에 조성된 습지와 댐 저수지 자체를 모두 포함하여 댐습지라고 정의하고, 댐습지가 지니고 있는 습지의 기능 및 경제적 가치를 추정하고자 하였다. 본 연구의 대상지역은 기준습지와 대상습지로 구분되며, 기준습지는 우포늪과 보령댐, 대상습지는 용담댐이다. 댐습지의 기능평가는 수문지형학적 특성을 고려하는 HGM(Hydrogeomorphic Method)을 이용하였으며, 가치평가는 조건부가치측정법(CVM)을 이용하였다. 기능평가 결과는 우포늪과 보령댐을 각각 기준지역으로 선정하였을 경우로 구분하여 나타낼 수 있다. 자연습지인 우포늪을 기준지역으로 선정하였을 경우에는 댐의 주목적과 관련이 있는 수문학적 기능이 높게 평가되었으나 습지 내에서 진행되는 생지화학적 기능과 다양한 식물 종에 대한 서식처로써의 기능은 다소 미흡한 것으로 평가되었다. 보령댐을 기준지역을 선정하였을 경우에는 일부 기능을 제외하고 대부분의 기능이 유사한 것으로 평가되었다. 조건부가치측정법을 이용한 용담댐의 경제적 가치평가는 댐습지 생태공원조성에 따른 훼손된 습지의 보호, 희귀생물종의 보호, 휴양 및 여가기능 제공을 주요인으로 설정하고 설문조사를 수행하여 가치를 추정하였다. 그 결과 용담댐의 총 가치는 우포늪의 가치와 비교하였을 때 우포늪의 35~41%에 해당하는 것으로 추정되었다. 본 연구에서 수행된 댐습지의 기능 및 가치평가 결과는 댐이 단순히 이 치수 측면으로만 이용되는 것이 아니라 생태학적으로도 활용성이 있다는 사실을 나타내고 있다. 이를 통해서 향후 댐의 친환경적 활용 방안 및 댐습지 관리 방안에 중요한 기초자료로 활용될 수 있을 것으로 판단되며, 댐에 대한 긍정적인 인식 증진에도 많은 도움이 될 것으로 판단된다.

• Korean Journal of Environment and Ecology
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• v.26 no.2
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• pp.273-282
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• 2012

This study has estimated Gyeongju National Park's natural environment and cultural relic value in the same way and then been performed to compare the size of the value. Representative method to measure environmental property is contingent valuation methods, CVM. The variables and estimated models adopted for the calculation were same and the respondents were asked by distinguishing between the amount which they would pay to preserve the natural environment and that which they were willing to pay to preserve the cultural relics. As the result, WTP(Willing to pay), the amount that they were willing to pay to preserve the natural environment of Gyeongju National Park was 17,838 won per person and that to preserve the cultural relics appeared to be 316,248 won per person. Based on this, it was estimated that the value of the natural environment with which Gyeongju National Park provided annual visitors was 47 billion won and that the annual value of the cultural relics was 845.7 billion. If the natural environment and the cultural relics value elements are united, it can be estimated that the natural environment and cultural relic value got at the time of people's first visit to Gyeongju National Park is 334,086 won and that the annual value is 893.4 billion won. In this study, the value of the cultural relics has been estimated 18 times higher than that of the natural environment. This reason was that visitors judged that a total of 66 cultural properties including 11 national treasures, 23 treasures, 13 historic places, one historic sites and scenic spot and 18 local cultural properties, etc. which were distributed in Gyeongju National Park were worth far more than the natural environment. Based on the result of this study, the operating management plan of Gyeongju National Park should include a differentiated operation strategy through consultation with relevant experts by taking into account characteristics of the physical components.

• Environmental and Resource Economics Review
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• v.25 no.2
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• pp.321-349
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• 2016

According to the recent observation by NOAA(US National Oceanic and Atmospheric Administration), 2015 is the warmest year based on global average temperature since 1880. The air temperatures in the Arctic have been rising at almost twice the global average and the extent and thickness of sea ice in the Arctic have declined. And the warming process in the Arctic is accelerating rapidly. These impacts of drastic change in sea ice caused by climate change in the Arctic threaten the eco-system service and biodiversity in the Arctic. This study intends to estimate the economic value on changes in eco-system services and biodiversity of the Arctic caused by climate change. The result of the valuation indicates that the total benefit from improvement of ecosystem in the Arctic ranges from 318.6 billion won to 715.9 billion won per annum. Replication scenarios can be explored into two broad categories in future studies: scenarios in consideration of conflicts of different stakeholders and scenarios based on wider or narrower definition of biodiversity in the Arctic.

• Environmental and Resource Economics Review
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• v.15 no.3
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• pp.555-574
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• 2006

This study conducts a choice experiment to estimate the recreational values of major dam reservoirs in Korea. A discrete-choice econometric model is estimated with the data of experimented choices. Not only the recreation value of each dam lake but also the values of the characteristics of the lakes are estimated. It is shown that the value function of the amount of reserved water is not monotonically increasing. Water quality is the most important characteristic that affects the recreation value. Various other characteristics of the dams such as the availability of education facility, restaurants, hotels and parking lots also generate substantial amounts of recreational benefits.

• Environmental and Resource Economics Review
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• v.14 no.1
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• pp.25-50
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• 2005

This study estimates the willingness-to-pay (WTP) for avoiding the destruction of a first-grade ecological area by means of contingent valuation method. Specifically, we employ the dichotomous choice technique along with the follow-up questionnaires. Our analysis implies the yearly WTP per household for avoiding the destruction of the ecological area of 100,000 pyongs is 8,898 won with the 95% confidence interval of 6,611~11,976 won. We estimate the asset value of that area to be 1,707 billion won with the 95% confidence interval of 1,269 to 2,298 billion won. We also decompose the total value of the area into the value of direct (22%) and indirect (38.8%) use, the option value (19.9%) and the conservation value (21.3%). Although using these data for SEEA (the system of integrated environmental economic accounting) is bound by certain restrictions, one could employ our empirical findings as advisory information for decision making in the process of prior environmental review or for assessing the environmental impact.

• Journal of the Korean Society for Railway
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• v.20 no.1
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• pp.120-127
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• 2017

The South Korean rail authority is constructing a nationwide tourism belt by developing new rail tour routes in an effort to combine local tourism resources with rail service and to create value in regional areas. As massive financial resources are required to develop and operate such tourist trains, governing authorities are required to examine the feasibility of this project as a sound business model and to assess the public benefit and profitability of the project. In this study, the economic feasibility of the tourist trains was assessed with the contingent valuation method (CVM). According to an estimation of the willingness to pay of potential tour train passengers, the surveyed subjects were willing to pay fares that were higher than prices currently published at the time of this study, thereby demonstrating that the economic value they invest on tourist trains may be higher than published prices at the time. For instance, they were willing to pay 28.4% and 54.9% more for the O-train and V-train types, respectively, according to the study, suggesting that the quality as perceived by train passengers for tourist train services is relatively high. The study is significant in that it succeeded in quantifying the satisfaction level of tourist train passengers using quantitative data (additional funds people are willing to pay).

• Environmental and Resource Economics Review
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• v.15 no.5
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• pp.921-937
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• 2006

In this paper, we apply fuzzy theory in a discrete choice Contingent Valuation Method(CVM) in order for dealing preference uncertainty problem. Fuzzy membership function is used in an empirical analysis to estimate the willingness-to-pay(WTP) for the preservation of the endangered Asiatic Black Bear in Korea. The estimated WTP was about 9,090 Korea Won per household with 78 percent of confidence level. The advantage of applying fuzzy theory in the valuation method could be found in its ability to measure the confidence level of the estimated WTP.

• Environmental and Resource Economics Review
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• v.6 no.2
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• pp.233-258
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• 1997

본 논문은 가상가치기법(CVM)을 이용하여 대구시 수도물 수질개선의 경제적 편익에 대한 결정요인을 분석하고자 한다. 자료는 양분선택형 설문조사자료이며, 추정기법으로서 단일지수모형구조(single-index model)를 가정하는 두개의 준모수 추정법이 원용되었다. 비교목적으로 양분선택형 가상가치기법 문헌에서 전통적으로 사용되어 온 probit모형에 의한 추정결과도 아울러 제시된다.