• Journal of the Korean Society of Costume
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• v.60 no.5
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• pp.139-156
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• 2010

The purpose of this study is to identify the independent tendency of single women, certainly worthy of study in considering their size, their growth, and their purchasing power, and to examine their effects on consumption values and clothing benefits. The data were collected from self-administrated questionnaire with 537 single women in their 20�s and 30�s on May in 2005. Data were analyzed by factor analysis, reliability analysis, K-means cluster, one way ANOVA and chi-square. Factor analysis on independent tendency resulted in three dimensional structures: marriage-independent tendency, physical independence, social independence. Five dimensions of consumption values were identified by factor analysis: conspicuous, pro-environmental. economic, enjoyable, aesthetic values. Five dimensions of clothing benefits were identified by factor analysis: individuality, well-known brand, practicality, price, social recognition pursuit. The respondents were classified to three groups by three factors of independent tendency: high independent group, social-physical independent group, low independent group. There were significant differences among these groups in demographic characteristics, consumption values and clothing benefits.

• The Research Journal of the Costume Culture
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• v.24 no.1
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• pp.79-92
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• 2016

The purpose of this study is to investigate the differences in fashion shopping orientation and perceived value according to the level of use of mobile fashion shopping. Furthermore, the effect of fashion shopping orientation on perceived value was analyzed. To estimate the level of use of mobile fashion shopping, respondents were classified into four different groups in terms of their frequency of buying fashion products and the period for which they had bought fashion products. The survey was limited to adults aged 20-40 years who had purchased fashion products in a mobile shopping mall. The questionnaire was carried out from April 15, 2015 to April 22, 2015 and 430 sets of useful response data were analyzed using SPSS 17.0. The results of this study were as follows: First, fashion shopping orientation for mobile shopping consumers was divided into four factors as follows: convenience/economic shopping, ostentation/trend shopping, enjoyment shopping, and impulse shopping. Second, there was a significant difference in all the fashion shopping orientation factors except for convenience/economic shopping according to each classified group: short/few, long/few, short/many, and long/many. In addition, there was a significant difference in perceived value according to each group. Third, all the fashion shopping orientation factors except for impulse shopping had a significant influence on perceived value. Fourth, fashion shopping orientation factors had a slightly significant influence on the perceived value according to each group.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.3
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• pp.459-470
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• 1999

The objectives of this study were to investigate the difference the clothing shopping orientation and clothing satisfaction according to satisfaction·dissatisfaction group to examine how the clothing satisfaction was influenced by consumer values demographic variable clothing shopping orientation. The subject were 457 women in Seoul Korea The results of the study were as follows. 1. five factors of clothing shopping orientation (SO) derived by factor analysis : F.1. conspicious SO : F,2 search SO: F,3 recreational SO : F,4 addictive SO :F,5 independent SO . Two factors of terminal value derived by factor analysis : F,1 responsible : F.2 ambitious. 2. Satisfaction group had high levels of search SO, dissatisfaction group had high levels of addictive SO. Satisfaction group was satisfied with color style appropriateness for wearer in order dissatisfaction group was dissatisfied with care price size in order. 3. Conspicious SO were influenced bysocial stratification social recognition and happiness. Search SO were influenced by dwelling area and age. Recreational SO were influenced by social stratification social recognition and responsible value. Addictive SO influenced by responsible value social recognition and happiness. independent SO were influenced by marital status and ambitious value. 4. Clothing satisfaction was influenced by addictive conspicious SO happiness and recreational SO(R2=24.6)

• Asia Marketing Journal
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• v.11 no.1
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• pp.1-27
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• 2009

The research compared the motivational network of traits predictive of complaint attitudes across consumers in the U.S. and South Korean cultures. Overall, the results revealed a similar pattern of traits predictive of complaint attitudes in the two cultures. The traits of value consciousness, general self-efficacy, emotional instability, and the need for material resources were positively related to attitudes toward complaining. In contrast, conscientiousness was negatively related to complaint attitudes. The only trait predictor of complaining attitude that was significantly different between the Korean and U.S. samples was shopping enjoyment. It was negatively related to complaining attitude in the U.S. sample but unrelated to complaining attitude in the Korean sample. Understanding the personality traits predictive of complaint attitudes has the potential to help marketers develop messages that will encourage the low complaint prone to voice their dissatisfaction. This is important, because when a consumer complains about and unsatisfactory purchase, it gives the firm a chance to take actions to avoid losing a customer.

• Korean Business Review
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• v.14
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• pp.129-148
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• 2001

The purpose of this study is to survey the LOV(List Of Values) composed with the consumer's psychographic variables and is to segment consumer's value system through the LOV. Referring to the previous studies such as Rokeach's RVS, Kahke's LOV, Razzaque's Asian values, and author's Korean values, this study conducted researches of consumer's value segmentation. The result of this study finds that the Korean consumer's value system is categorized into (1) value of influence, (2) value of mammonism, (3) value of latest, (4) value of venture, (5) value of salvation, (6) value of sociality, (7) value of curiosity, (8) spirituality, and (9) value of conservativeness in order. This results will help contribute toward segmentation of Korean consumer's value. Another result of this study shows by way of ANOVA(analysis of variance) that the Korean consumer's value dimensions are closely related to demographic variables: sex, marital status, education, occupation, total families income by monthly, family structure, and age.

• Information Systems Review
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• v.12 no.3
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• pp.49-73
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• 2010

The lack of customer satisfaction and trust remains a key barrier to electronic commerce. From the standpoint of online merchants, it is critical to build consumer trust by lessening sources of apprehensions and uneasiness associated with online transactions. This paper explores the relationships between customer satisfaction and intermediary's trustworthiness factors in B2C e-marketplaces. It also aims at examining the effects of consumer characteristics, including propensity to trust and Internet shopping self-efficacy, upon trust and purchase intentions. To meet the research objectives, an empirical study has been conducted by surveying 223 active e-marketplace buyers in Korea. The findings of the present research indicate that customer satisfaction positively affects all the three attributes of trustworthiness (i.e., competence, benevolence, and integrity), and more specifically it has a quite strong association with benevolence. In addition, propensity to trust has no significant influence on trust or purchasing intentions, and only affects benevolence and integrity with no direct effect on competence. Finally, Internet shopping self-efficacy was found to affect both trust and purchasing intentions, suggesting that e-marketplaces seek an online strategy designed to strengthen loyalty for customers with high self-efficacy, while they use a strategy to improve the usability and usefulness of their website to attract customers with low self-efficacy. The paper concludes with implications and directions for future research.

• Management & Information Systems Review
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• v.33 no.5
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• pp.213-232
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• 2014

Sensitivity to online store stimuli (VMD attributes) and response (online store loyalty) may depend upon consumers' regulatory focus (emotional state). In other words, consumers' sensitivity to online store atmosphere and consequent store loyalty can be influenced by the match between their regulatory focus (promotion focused vs. prevention focused) and the type of the online store VMD benefits Study 1 results indicate consumers have a different evaluation about online store atmosphere depending on their regulatory focus. Promotion-focused consumers were significantly more sensitive to visual appeal and entertainment attributes of online store atmospherics than prevention-focused consumers. Conversely, prevention-focused consumers were significantly more sensitive to security and privacy attributes of online store, than promotion-focused consumers. Study 2 results indicate for promotion-focused shoppers, hedonic value toward online store atmosphere was associated with greater online store loyalty. In contrast, prevention-focused shoppers were influenced more by the utilitarian attributes on online store loyalty than promotion-focused shoppers. The current findings indicate that shoppers with promotion-focused are more easily persuaded by visual and entertainment-oriented online store cues. Conversely, shoppers with prevention-focus are more easily persuaded by safety and privacy-oriented online store cues.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.261-270
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• 2022

For mobile online games, this study examines how use pursuit propensity, use interest, use, service quality, and system quality, which are attributes that evaluate the use value and benefit for Chinese users, have an effect on use satisfaction. Empirical analysis results; all composing factors of four attribute had a positive effect, and the degree of effect was different according to game types in use interest and use, service quality. In terms of use pursuit, there was no difference between game types, and innovation pursuit and relationship pursuit were found to be similarly important effecting factors. In terms of use interest, there was a difference between game types. Sense of solidarity in single-player game and sense of achievement in multi-player game was found to be the most important effecting factor. In terms of service quality, there was a difference between game types. Easy of game in single-player game and function of game in multi-player game was the most important effecting factor. In terms of system quality, use convenience was found the most important effecting factor without difference between game types. Based on these results, this study suggested a strategy to enhance game development and loyalty to companies in the game industry.

• Journal of the Korean Regional Science Association
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• v.38 no.2
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• pp.21-41
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• 2022

The purpose of this study is to compare the differences in the subjective quality of life (QoL) perceived by residents in different settlement spaces such as urban vs. rural and Seoul Capital Area (SCA) vs. Non-Capital Area (NCA). Using the data of the 'Quality of Life Satisfaction Survey for Balanced Development' conducted nationwide by the Presidential Committee for Balanced National Development in 2018, a propensity score matching method was introduced to compare the differences between the types of settlement spaces. The results show that no significant difference is found between all the types in satisfaction with local life, and in the case of happiness, rural residents show a higher level than those living in cities. Looking at the quality of life by QoL domain, the QoL of urban residents in SCA is generally the highest in the basic living environment, medical care, and culture/leisure domains, while the QoL of rural residents in the job/income, environment, community, and welfare domains is higher than that of residents of SCA and NCA cities. Interestingly, in no domains NCA cities show their relative strength. These results show the value of rural areas in the face of increasingly prevailing urbanization trends, and suggests that the value of rural areas must be strengthened for rural development. It is necessary to pursue policy efforts such as rural regeneration based on spatial planning in order to respond to the disorganized development that damages the value of the rural environment and landscape and to harmoniously maintain and develop the rural settlement.

• The Korean Journal of Financial Studies
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• v.13 no.1
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• pp.93-109
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• 2007

주식시장의 일일 가격제한폭은 개별 주식의 거래 특성에 대해 중요한 정보를 제공할 수 있음은 주지의 사실이다. 본 연구는 우리나라 증권시장에서 가격제한폭 도달 빈도에 대한 주요 분석 결과를 제시하고 가격제한폭 도달 빈도가 높은 주식들이 지니는 공통 특성을 파악하고자 하였다. 본 연구의 주요 실증 분석결과는 다음으로 요약된다. 첫째, 체계적 위험과 비체계적 위험이 높은 주식일수록 가격제한폭 도달 빈도가 높다. 둘째, 시장가치로 측정된 기업규모가 작은 주식일수록 상대적으로 가격제한폭 도달 빈도가 높다. 셋째, 거래량이 많은 주식일수록 가격제한폭 도달 빈도가 높다. 넷째, 장부가치-시장가치비율이 낮은 주식일수록 하한가제한폭에 자주 도달하는 성향이 있다. 체계적 위험과 기업규모가 주가를 결정하는 주요 요인인 것을 고려하면 본 연구의 분석결과는 가격제한폭 제도가 시장에서 주식 가격이 적정하게 형성되는 기능을 일부 저해한다는 것을 의미하고 있다.