• Title/Summary/Keyword: 가치성향

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A Study on Relation between Attribution Style of Elementary Gifted and Talented in Information and Their Attitude to Information Science (초등 정보과학영재의 귀인성향과 정보과학에 대한 태도와의 관계에 대한 조사연구)

  • Lee, Jaeho;Jung, Nu Ri
    • Journal of Gifted/Talented Education
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    • v.25 no.4
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    • pp.547-563
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    • 2015
  • This paper aims at figuring out specific characteristics of affective attitude of gifted and talented in information, predicting follow-up activities and desirable direction of learning. Based on the analysis of this paper as educational directions and suggestions for elementary gifted and talented students in information are as follows: First, in gender ratio of gifted and talented in information, including the fact that ratio of boys is high, there remain the previous prejudice of higher information capability and it seems that girls who depend on external factors, parents and teachers should make more efforts to help girls trust their own capability in information science and lead them to give more value to attribution of efforts for achievement in information science. Second, as grade is higher, motivation to learn information science and attitude for success in information science among sub-elements of attitude to information science, motivation to seed positive recognition to higher graders is required. Third, in screening and selecting gifted and talented students in information, attitude to information science should be considered as main cause and the existing gifted and talented students in information should be prompted to improve their attitude to information science with value on effort for information science.

치유농업시설 이용의도에 관한 연구: 주관적규범과 주도성향의 매개효과 중심으로

  • Lee, Eon-Ju;Heo, Cheol-Mu
    • 한국벤처창업학회:학술대회논문집
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    • 2020.11a
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    • pp.33-37
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    • 2020
  • 최근 농업은 6차산업을 넘어 국민의 건강회복 및 유지증진을 도모하기 위하여 이용되는 다양한 농업·농촌자원의 활용과 이와 관련한 활동을 통해 사회적 또 는 경제적 부가가치를 창출하는 산업으로 치유농업을 들 수 있다. 현 코로나19로 인한 고립과 단절, 앞날을 예측하기 어려운 상황이 길어지면서 우울감을 느끼는 '코로나 블루(Blue)'를 넘어 우울과 불안 감정이 분노로 폭발하는 '코로나 레드(Red)'를 호소하는 이들마저 있다고 한다. 최근 한국건강증진개발원이 한국갤럽에 의뢰해 전국 만 성인 남녀대상으로 '코로나19로 인한 건강 상태'를 조사한 결과에 따르면 응답자의 40.7%가 코로나 블루를 "경험했다"고 답했는데 특히 여성(50.7%)의 경험 비율이 남성(34.2%)보다 높았다고 한다. 이에 따라 실내에서 반려동물이나 반려식물을 키우는 이가 급증하고 노년층은 실버 텃밭 정원프로그램을 통해 우울증이 크게 감소됐다. 이와 같이 치유농업은 자연친화적인 환경을 조성해 주고, 도시민의 농업에 대한 이해를 높이며 도시와 농촌이 상생하는데 이바지할 수 있기 때문에 지속적으로 발전시켜 나갈 필요가 있다. 본 연구에서는 치유농업시설의 이용의도를 가진 자를 대상으로 치유농업시설 선택속성에 주관적규범과 주도성향이 치유농업시설 이용의도에 미치는 영향을 살펴보고자 한다. 본 연구를 통해 치유농업시설을 이용하는 데에 있어 선택속성의 요소들에 대하여 파악하고 주관적규범과 주도성향에 따른 영향도 확인하여 치유농업시설 선택속성을 제공하고자 할 때 우선시해야 할 시사점을 파악하고자 한다.

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Effect of SPA Brand Consumers' Emotional Consumption Value Orientation and Assessment of Marketing Mix Attributes on brand loyalty (SPA 브랜드 소비자의 감성적 소비가치 성향과 마케팅 믹스 속성 평가가 충성도에 미치는 영향)

  • Nam, Heekyoung;Son, Heejung;Lee, Yuri
    • Journal of the Korean Society of Costume
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    • v.65 no.4
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    • pp.45-60
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    • 2015
  • Emotional consumption value orientation has played a significant role to have a direct effect on making purchase in our lives. And emotional value has been dealt within the SPA brand contexts recently. Therefore, the current study investigates how SPA brand consumers' emotional value consumption orientation has affected brand loyalty, with a focus on mediation effects of marketing mix attributes assessment. Results of this research are as follows. First, there was a significant difference between Zara and Uniqlo on the assessment of marketing mix attributes. Second, emotional consumption value orientation had significantly impact on brand loyalty for both Zara and Uniqlo. Third, multi-regression analysis was conducted to find out the mediation effect of marketing mix attributes assessment in the relationships between emotional consumption value orientation and brand loyalty. For Zara, hedonic promotional and pricing attributes of products and place show full mediation effect on brand loyalty. For Uniqlo, utilitarian, hedonic and pricing attributes have impact on brand loyalty. The current study strives to find out how emotional consumption value orientation attected the consumer evaluation process and purchase behavior in the contexts of SPA brand product purchase. Product assessments have stronger effect than place, and hedonic attributes have stronger effect on brand loyalty in comparison with utilitarian attributes. Also, hedonic attributes of product and place have stronger effect on brand loyalty in comparison with utilitarian attributes.

Study on Collaborative Filtering Algorithm Considering Temporal Variation of User Preference (사용자 성향의 시간적 변화를 고려한 협업 필터링 알고리즘에 관한 연구)

  • Park, Young-Yong;Lee, Hak-Sung
    • Journal of the Korean Institute of Intelligent Systems
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    • v.13 no.5
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    • pp.526-529
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    • 2003
  • Recommender systems or collaborative filtering are methods to identify potentially interesting or valuable items to a particular user Under the assumption that people with similar interest tend to like the similar types of items, these methods use a database on the preference of a set of users and predict the rating on the items that the user has not rated. Usually the preference of a particular user is liable to vary with time and this temporal variation may cause an inaccurate identification and prediction. In this paper we propose a method to adapt the temporal variation of the user preference in order to improve the predictive performance of a collaborative filtering algorithm. To be more specific, the correlation weight of the GroupLens system which is a general formulation of statistical collaborative filtering algorithm is modified to reflect only recent similarity between two user. The proposed method is evaluated for EachMovie dataset and shows much better prediction results compared with GrouPLens system.

Development of Concentration Time and Storage Coefficient Considering Regional Trend in Urban Stream Watershed (지역적 성향을 고려한 도시하천 유역의 도달시간 및 저류상수 공식 개발)

  • Bae, Deg-Hyo;Kim, Yong-Jae
    • Journal of Korea Water Resources Association
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    • v.48 no.6
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    • pp.479-489
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    • 2015
  • The objective of this study is to develop the equations for concentration time and storage coefficient considering regional trend in urban stream watershed for reliable hydrological analysis. The 13 basins located in Jungrang, Tan, Anyang, and Hongje stream are selected for the data collection and formula development in this study. The stepwise multiple-regression analysis is used for the development considering watershed, urban, and precipitation characteristic indices. The developed formulae are compared with the domestic and foreign empirical formulae and evaluated the accuracy in urban stream area. It shows the computed value from the equation developed in this study is more accurate than those from other empirical formulae. The error sum, average error and RMSE of computed values from the developed equations in this study are the lowest. The formulae considering the regional trend of urban stream watershed are worth in terms of showing better results than the domestic and foreign empirical formulae. It can be concluded the developed formulae can be useful in urban stream watershed.

Effect of Military Officer's Ethical Disposition and Perceived Work Environment on Organizational Security Policy Compliance (군장교의 윤리적 성향과 업무환경 지각이 조직의 보안정책준수에 미치는 영향)

  • Bora Kim;Kisoo Seong;Beomsoo Kim
    • Information Systems Review
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    • v.22 no.3
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    • pp.31-58
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    • 2020
  • Based on the social control theory, this study intends to find out the influential factors of organizational members' information security policy compliance (ISPC). Survey data from 195 military officers were analyzed to examine the effect of ethical disposition (morality, responsibility, the perceived value of ethical education) and perceived work environment (relationships with supervisors, overwork, and pay satisfaction) on ISPC attitude, ISPC intention, and turnover intention. The results of partial least squares structural equation modeling (PLS-SEM) show that ethical dispositions affect ISPC attitude and that work environments (except for pay satisfaction) affect turnover intention. In addition, ISPC attitude significantly mediates relations between ethical disposition and ISPC intention, between relationships with supervisors and ISPC intention, and between turnover intention and ISPC intention. These findings suggest that ethical disposition factors can predict an individual's security awareness level, and the ISPC attitude is a significant variable in the organizational security context.

The Effects of Consumer Value and Conspicuous Consumption Tendency on the Attitude toward and Purchase Intention of Fashion Cause-related Marketing Products (소비자 가치 및 과시적 소비성향이 공익마케팅 패션제품에 대한 태도 및 구매의도에 미치는 영향)

  • Jo, Ahra;Lee, Yoon-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.1
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    • pp.43-54
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    • 2015
  • This study examines how consumer value and conspicuous consumption tendency influence attitudes and purchase intention toward fashion cause-related marketing products. Survey questionnaires were distributed to 326 women in their 20's to 50's living in Seoul January 2012. The instruments included measurements of consumer value, conspicuous consumption tendency, attitude toward fashion cause-related marketing products, intention to purchase fashion cause-related marketing products, and demographics. Factor analysis, correlations, and multiple regressions were conducted using SPSS 12.0. The results of this research are as follows. Consumer value affected attitude toward fashion cause-related marketing products as well as intention to purchase products. Those with a higher conspicuous consumption tendency showed a higher intention to purchase fashion cause-related marketing products, regardless of attitude toward fashion CRM products. This indicates that and association with famous prestige brands will increase the possibility of success of cause-related marketing products. The research helps establish a marketing strategy to launch new fashion cause-related marketing products by discovering the relationships between consumer consumption patterns and attitudes toward fashion cause-related marketing products.

Statistical Interrelationships Among Variations in Stock Price System by Corporate Governance (기업지배구조별 주가변동체계 간 통계적 연관성)

  • Kim, Tae-Ho;Kim, Min-Jeong;Lee, Seung-Eun
    • The Korean Journal of Applied Statistics
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    • v.27 no.5
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    • pp.797-808
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    • 2014
  • It is increasingly interested in investigating the relationships and the dynamic characteristics of variations among high class corporate values. This study formulates a statistical model of simultaneous equation system to examine the relationships among variations of stock returns for each class of corporate governance structure and to analyze the dynamic patterns of their long-run adjustment processes. Changes in stock returns for each class of corporate governance by an exogenous shock are found to have common structural features of slow adjustments to the long-run equilibriums.

A Study on Cognition of Credit Card and Shopping Value Based on the Consumption Orientation (소비성향에 따른 신용카드인식 및 쇼핑 가치에 관한 연구)

  • Seo, In-Joo
    • Journal of Families and Better Life
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    • v.30 no.3
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    • pp.105-118
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    • 2012
  • This study aims to recognize cognition of credit card and shopping value in contemporary society, cognition of credit card and shopping value according to types of consumption orientation, and factors that influence cognition of credit card and shopping value, and ultimately provide a foundation for establishing proper shopping value. A total of 453 women and men residing in Seoul have been set as research object in order to achieve the purpose of the study. The data was analyzed by Cronbach' alpha, frequencies, percentile, mean, factor analysis, K-mean cluster analysis, t-test, ANOVA and Duncan's multiple range test, multiple linear regression. All analysis progress was done by spsswin12.0 statistics program. A summary of this research goes as follows: First, categorization of consumption orientation lead to two clusters of rational and symbolic & conspicuity consumption patterns and cognition of credit card was categorized into positive and negative cognition and shopping value was categorized into hedonic shopping value, utilitarian shopping value and time-save shopping value. Second, rational shoppers had high utilitarian shopping values and symbolic & conspicuity shoppers had high both hedonic shopping values and utilitarian shopping values. Third, the most influential factor in hedonic shopping value and utilitarian was consumption orientation. In conclusion, this research has showed that cognition of credit card and shopping value according to types of consumption orientation patterns varied, and that consumption orientation was an influential factor on cognition of credit card and shopping value.

The effect of Independent Tendency of Single Women on Consumption Values and Clothing Benefits (미혼여성의 독립적 성향에 따른 소비가치와 의복추구혜택에 관한 연구)

  • Lee, Mi-Ah;Rhee, Eun-Young
    • Journal of the Korean Society of Costume
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    • v.60 no.5
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    • pp.139-156
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    • 2010
  • The purpose of this study is to identify the independent tendency of single women, certainly worthy of study in considering their size, their growth, and their purchasing power, and to examine their effects on consumption values and clothing benefits. The data were collected from self-administrated questionnaire with 537 single women in their 20�s and 30�s on May in 2005. Data were analyzed by factor analysis, reliability analysis, K-means cluster, one way ANOVA and chi-square. Factor analysis on independent tendency resulted in three dimensional structures: marriage-independent tendency, physical independence, social independence. Five dimensions of consumption values were identified by factor analysis: conspicuous, pro-environmental. economic, enjoyable, aesthetic values. Five dimensions of clothing benefits were identified by factor analysis: individuality, well-known brand, practicality, price, social recognition pursuit. The respondents were classified to three groups by three factors of independent tendency: high independent group, social-physical independent group, low independent group. There were significant differences among these groups in demographic characteristics, consumption values and clothing benefits.