• Title/Summary/Keyword: 가치성향

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The Value of Private Information based on Cost-Benefit Analysis Framework: Focusing on Individual Attributes, Dealer Traits, and Circumstantial Properties (비용편익분석 프레임워크를 통한 개인정보가치에 대한 연구: 개인적 특성, 거래 상대방 특성, 상황적 특성을 중심으로)

  • Jaehyun Park;Eunkyung Kweon;Minjung Park;Sangmi Chai
    • Information Systems Review
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    • v.19 no.3
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    • pp.155-177
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    • 2017
  • The purpose of this study is to investigate those factors that are influenced when a user recognizes his/her private information value as an economic asset. The relationship among these factors will also be discussed. This research targets Internet users, and the value of their private information will be converted into economic figures. How economic value changes in relation with individual attributes, dealer's traits, and circumstantial properties will also be studied. The changes in the factors of private information value under different situations will be analyzed from an economic perspective. By using the cost-benefit analysis framework, this work hypothesizes that the user's private information value can be influenced by individual attributes and situational properties. in the business aspect, this study can help users recognize the true value of their personal information and minimize the cost resulting from private information security incidents. This work also highlights the necessity of estimating the scale of investments for protecting private information. Overall, this research will proceed under the hypothesis that the users' recognition of their private information value is influenced by the attributes of the individual, dealers, or situations.

Web Usage Mining Algorithm for Personalized Recommender System (개인화 된 추천정보 소기를 위한 Web Usage Mining 알고리즘)

  • Lee, Eun-Young;Kwak, Mi-Ra;Youm, Sun-Hee;Cho, Dong-Sub
    • Proceedings of the KIEE Conference
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    • 2000.11d
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    • pp.827-829
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    • 2000
  • 오늘날 인터넷 사용자들은 정보의 홍수 속에 놓여있다. 웹사이트에 들어가면 대부분은 자신과 관련 없는 정보들이 쏟아진다. 따라서 인터넷 사용자들의 관심에 맞는 내용을 제 공해주어 시간의 절약과 동시에 사용자에게 가치 있는 정보를 제공할 수 있게 하는 서비스가 필요하다. 이러한 개인화 된 서비스를 제공해주기 위해 사용자에 대한 정확한 분석을 바탕으로 사용자에게 효율적인 서비스를 제공하여야 할 것이다. 따라서 본 논문에서는 사용자 프로파일 및 웹 로그 등을 토대로 각 고객의 성향과 패턴을 정확하게 분석하여, 사용자 각 개인에게 적합하며 효율적인 서비스를 제공해 줄 수 있는 Web Usage Mining 을 통한 사용자 패턴 추출 알고리즘을 개발하고자 한다. 본 논문에서 연구한 Web Usage Mining 알고리즘은 사용자의 웹 사용 습관을 토대로 데이터 마이닝의 과정을 거쳐 사용자의 성향과 관심을 결정하고, 이를 바탕으로 사용자에게 알맞은 내용을 제공할 수 있도록 할 것이다. 이때, 사용자의 정보는 웹 내에서의 행동 중에서 중요하게 사용되는 특정한 페이지를 보는 시간, 웹 서핑 패턴, 전자 상거래 사이트의 경우에는 구매한 상품과 쇼핑 카트에 넣은 상품 등의 관찰된 정보를 기반으로 하며, 개인의 사생활을 침해하지 않는 범위 내에서 이루어지도록 했다.

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The Relationships Among The Parent-Child Affective Bonding, Self-Differentiation and Interpersonal Relationship (아동의 부자유친성정과 자아분화 및 대인관계성향간의 관계)

  • Park, Soo Young;Lee, Jae Yeon
    • Korean Journal of Child Studies
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    • v.26 no.6
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    • pp.189-200
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    • 2005
  • The main objectives of this study are to examine the relationships among the Bu-Ja- Yu-Chin-SungCheong, child's self differentiation and interpersonal relationship and to compare the effects of the cultural virtues. Bu-Ja-Yu-Chin-Sung-Cheong which is the Korean traditional parent-child affective bonding defined as a characteristic of relationship between parents and children within Korean culture by Choi, sang jin. The subject of the study are 656 students from 4 different elementary schools in Seoul : they were 5 and 6th grades. The study was executed by surveying them with questionnaire and the results were analyzed through co-relation analysis and multiple regression. Findings were: (l)the Korean traditional parent-child affective bonding has a positive effect on self differentiation and interpersonal relationship of a child. (2)The Korean traditional bonding has a impact on a child's acceptance of others and social behavior. However, according to the level of a child's self differentiation a child's dominance-ascendance, ostentation-narcism interpersonal relationship inclination increased.

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Effects of the One-Child Policy on the Second and Third Birth in Three Provinces in China (중국의 한자녀정책이 출산력에 미친 효과분석)

  • Ahn, Nam-Kee
    • Korea journal of population studies
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    • v.15 no.2
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    • pp.90-103
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    • 1992
  • 본 연구는 중국의 3개지역 (Hebei, Shaanxi, Shanghai)에서 한 자녀가족정책이 둘째 및 셋째 아이의 출산에 미치는 영향을 헤져드(Hazard) 모델을 이용하여 분석하고 있다. 특히, 그 정책효과의 도시와 농촌간의 격차, 현재자녀의 성구조에 따른 격차의 연구에 중점을 두고 있다. 연구자료는 1985년에 완료된 제 1단계 중국의 출산력 심층조사 (In-Depth Fertility Survey in China)를 이용하였다. 이 분석은 해져드 모델에서 각 시점의 한 자녀정책 전인지 후인지를 나타내는 시간에 따른 변동변수(time-varying variable)를 설명변수중의 하나로 포함시키고 그와 더불어 그 변수와 도시/농촌 주거여부를 나타내는 변수와의 혼합변수 (Interactive term) 및 현존자녀의 성구조와의 혼합변수를 포함하므로써 가능하게 된다. 또한, 자녀의 사망력이 차후 출산력에 미치는 영향을 비슷한 방법으로 분석하였다. 연구결과로는 첫째, 둘째 및 셋째 아이를 출산할 확률에 있어서 도시와 농촌격차가 한 자녀정책 실시 이후 더욱 커졌다는 사실이다. 이러한 결과는 부모가 생각하는 자녀의 가치가 도시에서 더 많이 저하했음을 제시하거나 정부의 한 자녀정책이 도시에서 더욱더 엄격히 집행되고 있음을 시사하고 있다. 둘째, Hebei와 Shanghai에서는 남아가 없는 부부가 남아를 가진 부부보다 둘째 또는 셋째아이를 가질 확률이 훨씬 높게 나타났다. 한편, Shanghai에서는 한 자녀정책 이후 둘째아이의 출산률이 첫째아이의 성에 관계없이 매우 낮았다. 이는 전통적으로 내려오는 남아선호 성향이 아직 농촌지역에서는 강하게 영향을 미치고 있지만 도시지역에서는 강력한 정책집행이 이를 억누르고 있음을 시사하고 있다. 하지만 Shanghai에서도 첫째아이가 사망한 경우 그 아이가 남아였으면 죽은아이가 여아이였을 경우보다 둘째아이의 출산이 훨씬 더 빠르게 나타나고 있음을 볼 때 도시에서도 여전히 남아선호 성향이 잠재하고 있음을 간접적으로 보여주고 있다.

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The POI Model of individualization user central Intelligence Form based of WMS (WMS 기반의 개별 사용자 중심 지능형 POI 서비스 모델)

  • Nam, Haeng-Woo;Kang, Min-Sung;Kim, Bu-Rim;Kim, Eun-Young;Kim, Do-Hyeun;Lee, Sang-Jun
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.725-728
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    • 2006
  • Recently, It is gradually increasing about need of various information service based of Location that in compliance with rapidly development wireless internet terminal using the real-time location information at mobile environment. But existing information depends service provision method to information provider. so It is many insufficient tailorable information provision about user individuals each other propensity. For this, It need Service skill to provide easily information about tailorable POI(Point Of Interest) of user preference using information based of Location in mobile computing environment. Therefore In this paper, It is use information service based of location in mobile environment. So It analyzes POI information in compliance with propensity of user and It proposes to provide information about service model. It provides to follow individuals propensity analysis POI information service based of location in proposed model. so It provides actively more value information to user.

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A proposition on digital maniac consumer market segmentation by consumer characteristics and behavior (매니아 소비자의 태도와 성향에 의한 디지털 매니아 세그멘테이션 제안)

  • Kim, You-Rie;Lee, Hye-Sun
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.243-254
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    • 2006
  • Maniac consumers have a ripple effect on marketing because they are the main body of trends and consumer economy. So It is very important that we should first read needs and wants - in other words, psychological motives. And then we should find maniac consumer segments. This is an exploratory study that was done to obtain an insight for the new maniac consumer market segmentation. It examined the definition and characteristics of digital maniacs in Korea, and it carried out a literature study on consumers who have a similar consumption trend as the maniac users as a pre-study. Also, it looked into the trends and values of the maniac community in Korea, using the previous study's scale for innovative consumers. Next, the study interviewed maniac users using the first data and focused on discovering and grouping the new maniac segments based on the results. The study analyzed the purchase behaviors, decision-making, attitude for involvement and potential needs of the digital maniacs in Korea, and it discovered the segments for the segmentation of maniacs so it could find out the disposition and status of the digital maniacs. Such approach can be used as a strategical due for maniac target marketing and design(customer-oriented marketing and design) in the future.

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An Influence of Exchange Writings on the Mathematical Communication Skill and Mathematical Disposition in the Elementary Mathematics (초등수학에서 상호글쓰기를 통한 학습이 수학적 의사소통 능력 및 수학적 성향에 미치는 영향)

  • Bae, Sook-Hee;Park, Man-Goo
    • Journal of Elementary Mathematics Education in Korea
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    • v.12 no.2
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    • pp.165-183
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    • 2008
  • This study is to help to understand the influence of exchange writing activity in the elementary mathematics on students' mathematical communication skill. Various technical activities had been implemented during the classes and the ideas from those activities had been interpreted into writings in the final stage of the classes. Those writings, then, were distributed to other students or teachers in order to devise a teaching model for exchange writing, which is to be applied to the 3rd grade classes and to identify the influence on the in mathematical communication skill. From this study, we could get such conclusions as follows: First, there was considerable difference between experimental group practicing exchange writing and control group engaging in normal learning activities in the progress of their mathematical communication skill (group discussion), writing skill and expressivity when examining their average communication skill using t-method. Similar trend had been witnessed when self-evaluating their mathematical communication skill. Second, when it comes to the mathematical tendency, experimental group showed a higher tendency in positiveness compared to the control group. Therefore, we might conclude that the exchange writing has a positive influence on the students' mathematical tendency, especially on their curiosity or interest in teaming, willingness to study and their comprehension of its importance.

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An Empirical Study on the Early Exercise of Employee Stock Options (임직원 스톡옵션의 행사패턴 및 조기행사에 영향을 미치는 요인에 관한 연구)

  • Kim, Hyeon-A;Jung, Sung-Chang
    • The Korean Journal of Financial Management
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    • v.26 no.2
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    • pp.1-32
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    • 2009
  • This paper is the data analysis of exercise patterns of ESOs and primary factors that influence on their early exercise. ESOs are prematurely exercised soon after the vesting period is over and it is argued that risk aversion, profitability through exercise, firm characteristics and behavioral factors influence on such early exercise patterns. This paper examined 111 previously-exercised stock options that had been granted to 3,267 employees from year 2000 to year 2006, and analyzed the early exercise patterns and their primary factors. The result shows that stock options were exercised approximately 3.15 years after being granted, and 0.37 year after the vesting period was over. Such an early exercise pattern was found to be influenced by risk aversion, profitability and firm characteristics.

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A Study on Ideological Orientation and the Construction of News about Korean News Media : Focused on a Semantic Network Analysis for Articles about 'Bernie Sanders' (국내 언론매체의 이념성향과 뉴스구성에 대한 연구 : 미 대선 후보 '버니 샌더스' 관련 보도의 의미연결망 분석을 중심으로)

  • Lee, Hye-Mi;Gim, Hye-Yeong;Ryu, Seoung-Ho
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.180-191
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    • 2016
  • This study utilized a semantic network analysis for Korean major newspaper articles concerning 'Bernie Sanders'. 'Bernie Sanders' promotes conservative values of 'Americana' as well as the progressive values of 'relieving inequality', and thus, perhaps he is a subject on which ideological differences between the press can be distinctively manifest. Upon comparison of the priority of frequency between the conservative press and progressive press, the conservative press frequently used the expressions, 'socialist' and 'black man', whereas the progressive press frequently used the expressions, 'inequality' and 'problem'. Both the conservative press and progressive press displayed particularly different semantic compositions with the term, 'Korea'. The progressive press aimed to express the criticism of social problems and established politics identified by Sanders in relation to the 'Korean' society, whereas the conservative press criticized the blunt expressions stating that a specifically named politician resembles Sanders, and the specific party and term of 'Korea'. A completely different disposition of reports from different perspectives and context was ascertained, regardless of the use of the same terms. Thus, it is demonstrated that the semantic composition of the press on a specific issue displays significant differences according to their ideological disposition.

The Effects of Self-Congruity and Functional Congruity on e-WOM: The Moderating Role of Self-Construal in Tourism (중국 관광객의 온라인 구전에 대한 자아일치성과 기능일치성의 효과: 자기해석의 조절효과를 중심으로)

  • Yang, Qin;Lee, Young-Chan
    • The Journal of Information Systems
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    • v.25 no.1
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    • pp.1-23
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    • 2016
  • Purpose Self-congruity deals with the effect of symbolic value-expressive attributes on consumer decision and behavior, which is the theoretical foundation of the "non-utilitarian destination positioning". Functional congruity refers to utilitarian evaluation of a product or service by consumers. In addition, recent years, social network services, especially mobile social network services have created many opportunities for e-WOM communication that enables consumers to share personal consumption related information anywhere at any time. Moreover, self-construal is a hot and popular topic that has been discussed in the field of modem psychology as well as in marketing area. This study aims to examine the moderating effect of self-construal on the relationship between self-congruity, functional congruity and tourists' positive electronic word of mouth (e-WOM). Design/methodology/approach In order to verify the hypotheses, we developed a questionnaire with 32 survey items. We measured all the items on a five-point Likert-type scale. We used Sojump.com to collect questionnaire and gathered 218 responses from whom have visited Korea before. After a pilot test, we analyzed the main survey data by using SPSS 20.0 and AMOS 18.0, and employed structural equation modeling to test the hypotheses. We first estimated the measurement model for its overall fit, reliability and validity through a confirmatory factor analysis and used common method bias test to make sure that whether measures are affected by common-method variance. Then we tested the hypotheses through the structural model and used regression analysis to measure moderating effect of self-construal. Findings The results reveal that the effect of self-congruity on tourists' positive e-WOM is stronger for tourists with an independent self-construal compared with those with interdependent self-construal. Moreover, it shows that the effect of functional congruity on tourists' positive e-WOM becomes salient when tourists' self-construal is primed to be interdependent rather than independent. We expect that the results of this study can provide important implications for academic and practical perspective.