• Journal of Digital Convergence
• /
• v.14 no.4
• /
• pp.163-171
• /
• 2016

This study derived the policy implications and market strategies by analysis the e-book companies requirements & the CPND value chain structure, in order to revitalize the e-book market in Korea. Specifically, we examined the prospect of e-book market in Korea, current situations of production and distribution, awareness of service utilization and requirements for support policy with targets of 30 companies. As a research, the most needed item for e-book companies is 'PR and marketing support to enter and open the markets'(27%), which is the highest. 'Financial support such as labor costs and business expenses', 'support for retraining personnel to develop the expertise in respective fields' are followed and they account for 22%. Currently, the most effective support item is the external support program(35%) and funding power(30%) is followed. Unlike a paper book market, e-book is turned into a platform business in terms of the value chain. Based on these research content, e-book market activation and corporate competitive strategy was derived as follows : 1)literacy reinforcement about SNS marketing and e-pub3 authoring tool. 2)statistical DB construction of retail sales channels. 3)diversification of the billing system. 4)The quality of the e-book content certification.

• The Journal of the Korea Contents Association
• /
• v.13 no.12
• /
• pp.1006-1016
• /
• 2013

This study seeks to identify the Entertainment tourist's pursuit values using means-ends chain theory. Data collection for this study is from July to October, 2012 in Jeju island. The procedure, Soft Laddering involves a series of one-on-one deep interviews with tourists who enjoyed performance arts. To carry out this study, first of all, contents analysis was employed to interview results. Second, Implication Matrix was made by contents analysis which showed direct and indirect relations. Finally, HVM was mapped for value systems. The results showed that Entertainment tourist's pursuit values were classified resulting in three values: Aesthetics, Communication with others, Pleasure. Especially in entertainment tourism, the major attributes was fun; the consequences was sensorial pleasure; the ultimate pursuit values was pleasure. These results support that entertainment tourists is homo ludens and entertainment tourism's marketer should concentrate on story-watching than story-telling.

• 한국IT서비스학회:학술대회논문집
• /
• 2009.05a
• /
• pp.8-12
• /
• 2009

본 연구는 유비쿼터스 환경에서의 체계적 서비스를 도출하기 위한 분류체계를 제안하고 이를 유비쿼터스 기반 GIS 서비스에 적용시켜 그 결과를 분석하고 시사점을 도출한다. 이를 위해 기술적 특성과 고객 니즈의 특성을 포함한 유비쿼터스 환경과 서비스 속성을 조사한다. 또한 기존의 제시되었던 u-서비스 분류체계를 분석하고 GIS 산업의 가치사슬과 기술 및 서비스 동향을 조사하여 새로운 유비쿼터스 서비스 분류 체계를 개발하는데 활용한다. 개발된 유비쿼터스 서비스 분류체계를 검증하기 위해 유비쿼터스 기반 GIS 서비스의 도입 사례를 조사하여 적용해본다. 적용 결과를 통해 분류 체계의 적합성을 검증하고 향후 GIS 서비스 도입 시 고려해야 할 사항과 발전방안을 제시한다.

• Journal of Digital Contents Society
• /
• v.18 no.3
• /
• pp.475-483
• /
• 2017

This study attempted to investigate how the effectiveness of value-oriented promotion for media contents depends on self-construal and incorporated Schwartz' value system theory(1992) and Gutman's means-end chain theory(1982) into the development of hypotheses. It was expected that media content promotion emphasizing "openness to change" value would be more appealing to those with independent self-construal, whereas media content promotion emphasizing "conservation" value would be more appealing to those with interdependent self-construal. These hypotheses were generally supported in a series of experiments. Also, the dynamic relationship among the four primary value dimensions proposed by Schwartz (i.e., openness to change, conservation, self-enhancement, self-transcendence) was clearly validated in this study.

• 한국디지털정책학회:학술대회논문집
• /
• 2003.12a
• /
• pp.535-549
• /
• 2003

우리가 살아가는 21 세기는 산업화시대와는 달리 급격한 경영환경의 변화 기술융합을 통한 끊임없는 신기술의 등장, 가치사슬의 변화, 프로세스(process)의 통합과 자동화로 인한 가격 등이 파괴되면서 생존을 위한 치열한 경쟁의 시대로 접어들고 있다. 이러한 사회환경의 변화에 따라 지식의 창출 못지 않게 지석의 보호도 중요하게 되었다. 그러나 공공기관의 지식은 체계적인 관리 체계가 이루어지지 않아 담당자의 인사.이동 혹은 퇴직 등으로 인하여 축적된 업무지식이 개인과 함께 그 조직에서 사라져 지식경쟁력이 약화되는 현상을 초래하고 있다. 따라서 본 연구에서는 기존의 단위업무시스템을 통합하여 새롭게 구축된 지식관리시스템을 조기에 정착시키고 이를 활용하여 무형자산의 가치를 극대화하기 위한 방안으로 $2002.12.01{\sim}2003.05.31$ 까지 6 개월 동안 지식관리시스템에 등록된 지식을 분석하여 지식경영을 활성화할 수 있는 방안과 미래사회의 핵심이 될 지석근로자를 양성할 수 있는 방안으로 자신의 능력을 극대화할 수 있는 3 가지 원리와 5 차원 전면교육학습법에 대하여 제시하였다.

• Korean journal of communication and information
• /
• v.67
• /
• pp.209-240
• /
• 2014

This study observes reporters' awareness on the use of social media and their Core Values by using the Theory of Means-End Chain and drawing conclusions from a Hierarchical Value Map (HVM). In order to analyze reporters' knowledge and awareness on the use of social media via the laddering method, in-depth interviews of 46 reporters were conducted. The study showed that reporters consider sense of kinship, well-balanced understanding, and the desire for knowledge to be important Core Values. The results revealed that the convenience in interpersonal communication, development of intimacy in relationships, entertainment and affection, curiosity, the reduction in the cost of the acquisition of information, understanding of trends in issues, a peek into new information and the maintenance of interests, psychological dependability, and quick updates on information items are considered important Consequences of social media. In the Attributes level, the ability to write postings and links on Facebook and readability and 'follow' and 'mention' features on Twitter were confirmed to be important items in social media. The findings infer that reporters that make use of social media use Twitter and Facebook to build a sense of kinship with other users and gain well-balanced understanding by accessing a lot of information through social media. While this study examined the level of reporters' familiarity with the use of social media via the laddering method, the results cannot be seen as a generalization, as the interviewees were reporters from only the major news organizations.

• Journal of Service Research and Studies
• /
• v.11 no.2
• /
• pp.21-36
• /
• 2021

This study investigated the means-end chain theory more concretely through the APT hard laddering technique. This is carrying out a questionnaire survey targeting users by hair salon type, and the items drawn from the qualitative laddering technique are applied. The technique is a comparative analysis of each attribute, consequences, and value item by analyzing each step's questions. The results are as follows. First, hairdresser's ability, acceptance of individual-customized opinions, and cheap price were the most mentioned items in the selection attributes. As for the consequences items, image transformation, neatness, novelty, and psychological stability were drawn in order. The items indicated as important among the value items were satisfaction, followed by happiness, confidence, beauty, and bond. Second, the remarkable selection attributes, irrelevant of hair salon type, was revealed as hairdresser's ability and the key values pursued when using a hair salon were drawn as satisfaction, confidence, and beauty. From this result, it was found that meeting the desire of consumers using hair salons can be linked with ultimately pursued values. It was also verified that partial differences were shown by hair salon type and this meant that consumers' desire and expected benefits were different by hair salon type. Although this study drew value perception through comparison with hair salon types based on the means-end chain theory, it was confirmed that the most important selection attribute was hairdresser's ability and they select and use hair salons to gain satisfaction and confidence.

• Korean small business review
• /
• v.42 no.4
• /
• pp.173-212
• /
• 2020

Interest in sustainable management based on the stakeholder perspective is expanding not only within an organization but also across the supply chain. For large companies that have established networks, sustainability management of the supply chain is now a factor that not only determines the social performance of the company as a whole, but also determines its long-term competitive position. Despite these changes in the business world, especially the proliferation of the sustainable supply chain management (SSCM) system, systematic research on SSCM has been lacking. In particular, there was a lack of empirical analysis on which factors promoted the establishment of the SSCM system for large companies and what's the effects of SSCM. In this regard, this study analyzes i) the impact of the social responsibility pressure of customers as external stakeholders and the CSR orientation of purchasing managers as internal stakeholders on supply chain transparency and partnership cooperation respectively, and ii) whether supply chain transparency and partnership cooperation can enhance corporate reputation. The samples used in this study were 69 large companies representing Korea. The results showed that the social responsibility pressure of customers and the purchasing manager's CSR orientation were positively related to the transparency of the supply chain. However, for partnership cooperation, only the purchasing manager's CSR orientation was found to have a positive and significant effect. Meanwhile, both supply chain transparency and partnership cooperation were positively related to the corporate reputation. At the end of the study, discussions on the implications of the results and future research directions will be presented.

• The Journal of the Korea Contents Association
• /
• v.10 no.8
• /
• pp.381-390
• /
• 2010

Recently major developed countries such as U.S. and EU selected u-health as future growth engine industry, and concentrated their capabilities. Major companies all around the world entered this u-health business, too. Most of the research in this field have confined their research focus on the elementary technologies for infrastructure building. This research systematically investigates u-health business models with various objectives in various sub-fields. For this purpose, the value chain of u-health industry is analyzed, and then various business model cases are explored all around the world. Finally, the future changes possible to occur in the life insurance industries are analyzed.

• 기계와재료
• /
• v.24 no.1
• /
• pp.6-12
• /
• 2012

에너지자원 확보 경쟁으로 인하여 급격히 성장하고 있는 플랜트 산업의 분류와 관련 기술 체계를 살펴보았다. 국내외 플랜트 산업의 현황 분석을 통하여 국내 플랜트 산업이 가진 장단점을 분석하고 향후 나아갈 방향을 제시하였다. 선진국과 후발국 사이의 Net-Cracker 상황 탈피를 위해 국내 플랜트 산업은 전방 가치 사슬인 엔지니어링 부분의 경쟁력 향상이 필수적이며, 플랜트 EPC 산업과 기자재 산업의 동반 성장을 위해 플랜트 기자재 기술 개발이 필요하다.