• Title/Summary/Keyword: 가치격차

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유통업체 브랜드(PB)의 성공전략

  • 서용구;우경아
    • Distribution Business Review
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    • no.3
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    • pp.55-67
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    • 2003
  • 본 연구에서는 할인점 자체 브랜드(PB) 구매에 영향을 미치는 소비자 관련 요인에 관한 모델을 제시하고 이를 테스트해보았다. 그 결과 식품과 가전 모두 PB에 대한선호도가 높을수록 구매의도가 증가함을 알 수 있었다. 그러나 구매의도의 경우 식품과 비식품이 다른 경로를 보이고 있었다. 식품 PB의 경우 소비자의"가격의식"과"혁신성"이 구매의도에 직접적인 영향을 미치는 반면 가전 PB의 경우"가치의식"과"품질격차"가 구매의도에 직접적인 영향을 미치는 것으로 나타났다. 이 같은 연구결과는 식품과 비식품의 유통업체 PB 마케팅이 각각 차별화 되어 접근되어져야 한다는 시사점을 말해준다.

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The Information Economy and Information Sharing for an Activation of Information Flow (정보경제와 정보유통의 활성화를 위한 정보공유론)

  • 이순재
    • Journal of Korean Library and Information Science Society
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    • v.32 no.2
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    • pp.187-212
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    • 2001
  • Recently, knowledge and information are recognized as resources which contain important economic, social and individual values. This study investigates a concept of information society, an economic viewpoint of information and informationalism sharing of information. As a result, various plans are suggested such as information policy, recovery of inherent value of information dissolution of information gap and social movement for information sharing.

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Class Conflict and Empathetic Society in Korea: Crisis Management in the COVID-19 Era (한국 계층갈등의 지형과 공감사회: 코로나 시대의 극복방안)

  • Suh, Moon-Gi
    • Journal of the Economic Geographical Society of Korea
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    • v.23 no.3
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    • pp.197-208
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    • 2020
  • This study attempts to identify the structure of class conflict in Korea and to suggest an alternative framework for a empathetic society. The objective and subjective level of satisfaction with life and class consciousness are in direct proportion, and status consistency signifies polarization. Distorted distribution structures and cultural values make income disparity and property disputes widen, which in turn lead to educational divides and status fixations, refracting or blocking the possibility of social mobility. By overcoming the COVID-19 crisis, it is not appropriate to go back to the past but to correct wrong consciousness and practices in the past, and the consistency between the state and members of society must be re-established. Through the process of innovation at the economic, global, and digital level, a major transformation is required in the new normal era, which prioritizes social development for human values. The conflict resolution depends on the solidarity of the community as a social foundation, since an empathetic society needs the trust and communication of the members of the society.

A Study on the Development of Information Inequality Measurement Indicator Optimized for the Library (도서관에 적용가능한 정보불평등 측정지표 개발 연구)

  • Noh, Younghee;Chang, Rosa
    • Journal of the Korean Society for information Management
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    • v.36 no.4
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    • pp.53-81
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    • 2019
  • The 3rd Library Comprehensive Development Plan (2019-2023) of the Committee on Library and Information Policy under IFLA-UN 2030 Agenda emphasize the role of libraries in practicing social inclusion. At home and abroad, this is shedding new light on libraries as the public service institutions aimed at resolving information inequality. This study thus developed the information inequality measurement indicator optimized for libraries. For this purpose, FGI and Delphi technique were implemented as the verification stage of the expert group. As a result, the final indicators were derived in three evaluation areas, twelve evaluation items, and 30 evaluation indicators. Specifically, first, 3 evaluation items and 8 evaluation indicators were derived in the access evaluation area; second, 5 evaluation items and 12 evaluation indicators were derived in the competency evaluation area; and third, 4 evaluation items and 10 evaluation indicators were derived in the utilization evaluation area. This study is considered to be of great significance in that the information inequality measurement indicators optimized for libraries were developed, the first of its kind.

Effect of Media Literacy on the Formation of Smart Divide (미디어 리터러시가 스마트 디바이드 형성에 미치는 영향)

  • Lee, Seungmin
    • Journal of the Korean Society for information Management
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    • v.38 no.2
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    • pp.19-38
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    • 2021
  • This study empirically analyzed the effect of media literacy on the formation of the smart divide, which is a multi-faceted digital divide that occurs in the context of the use of smart devices. As a result, most of the factors of media literacy affect the establishment of social relations and social network through the use of smart devices, which, in turn, leads to the expansion of the range of informational and social activities. In addition, media literacy has a significant effect on the competence to evaluate the value of information acquired through the use of smart devices. Based on these results, there can be social disparity between those who have secured media literacy and those who do not from the perspective of informational and social benefits through the use of smart devices, which can function as a mechanism to generate the smart divide.

Calculation of Total Benefit by the Contingent Valuation Method for Cost-Benefit Analysis: Focusing on Income and Distance-Decay Effects (비용편익분석을 위한 조건부가치측정법에서의 총편익 산정: 소득효과 및 거리-소멸 효과를 중심으로)

  • Lee, Jongyearn
    • KDI Journal of Economic Policy
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    • v.36 no.1
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    • pp.43-80
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    • 2014
  • This study suggests a model for calculating total benefit rigorously to use the contingent valuation method (CVM) in cost-benefit analysis (CBA). Estimating households' willingness to pay through survey method, the study attempts to demonstrate if a respondent's income and the distance between a respondent's residence and the location of a target facility affect her willingness to pay. The estimation results from a structural model show that income and distance-decay effects exist and that the calculated total benefit varies largely when these effects are ignored. The study emphasizes the effects of income and distance-decay on the total benefit must be carefully considered in using CVM for CBA. Even though the total project cost is precisely estimated, the benefit/cost (B/C) ratio may differ largely when the total benefit is not correctly calculated. Also, an ad hoc model generates significantly different estimates from the utility difference model this study adopted. The difference in estimates suggests that the total benefit has to be estimated by a structural model. Finally, simulations are performed to check the validity of the model as well as to predict consequences when income and distance-decay effects are not properly treated. The results from simulations reveal it is not desirable to ignore those effects considering the perspectives of balanced regional development.

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Method to Objectify Individual Factors of GIS-based Real Estate Appraisal (GIS를 이용한 감정평가의 개별요인 객관화 방안)

  • Kim, Tae Woo;Kang, In Joon;Park, Dong Hyun;Hwang, Dae
    • Journal of Korean Society for Geospatial Information Science
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    • v.23 no.4
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    • pp.35-41
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    • 2015
  • Real estate appraisal methods include profit-based, cost-based and comparison-based measures. The purpose of this study is to scientifically quantify the comparison-based method mostly utilized in valuating real estate property among the appraisal methods. The comparison method is to estimate the value of target property from other previously-traded property cases by comparing and adjusting their temporal gap, spatial gap and space-time gap. In appraisal practices, this comparison method is used generally for land property. If based on previous transactions; prices, time point of transaction, region and individual factors were analyzed to valuate. If based on official land values; official value, time point, region and individual factors are analyzed. Of these, the individual factors are an important process of comparing individual characteristics where real estate appraisers' subjective assessment could intervene. Though appraisers, as experts make generally precise assessment, still, it is a subjective judgment open to difference between appraisers themselves, causing disputes from time to time. In this recognition, the study seeks to quantify such a subjective assessment of appraisers by running GIS analysis on individual factor components including street condition, access condition;and plotting condition.

Children's Attitude and Intention of Behavior Towards Elderly - Focused on Children's Perceived Value - (아동의 노인에 대한 태도 및 행동에 관한 연구 - 아동이 지각하는 가치를 중심으로 -)

  • ko, Eun-Kyo;Jung, Min -Suk
    • The Journal of the Korea Contents Association
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    • v.8 no.11
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    • pp.323-337
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    • 2008
  • This study is focused on the relationship between children's attitude and their behavior and intention of behavior to increase their positive behavior towards elders so that can be solutions to reduce social isolation of elders. This study explains relationships between ways children recognize seniors, their attitudes and their intention of behavior; how they affect one another. Figuring it out would help to learn ways how to resolve psychological problems which elders suffer. Regression analysis were also done to figure out whether chosen factors are appropriate and to verify the hypotheses or assumptions. To learn differences between two groups t-test was applied. This proved that children's perceived value on elders who they experienced directly or indirectly has positive effect on their emotional attitude, and this emotional attitude affects their cognitive behavior positively which affects their behaving attitude in a positive way. Lastly, behaving attitude has positive effect on children's intention of behavior.

The Influence of the Perceived Value of the Elderly on the Intention of Smart Device Internet Usage: A Lifelong Learning Perspective for the Elderly (고령자의 지각된 가치가 스마트 디바이스 인터넷 활용의도에 미치는 영향: 고령자 평생학습 관점)

  • Jang, HyunYong;Koh, Joon
    • Journal of Practical Engineering Education
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    • v.11 no.1
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    • pp.87-103
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    • 2019
  • The purpose of this study is to examine the factors affecting the intention of smart device internet usage from the perspective of lifelong learning of elderly people. Survey was conducted for understanding the factors affecting the internet usage intention of smart devices with 150 elderly people who visited the Gwangju Senior Technology Center (GSTC). The empirical results show that the perceived economic value and practical value of the elderly have a significant effect on the intention of utilizing the Internet of Smart Device. Although the moderating effect of the individual innovation of the elderly is not significant, Participation in social activities significantly moderated the relationship between perceived value and intention to use internet. In addition, the elderly expected that the quality of life would be improved via the use of smart devices.

체란 양계업 경영개선을 위한 생산농가의 대응전략

  • 이경철;장경만
    • Proceedings of the Korea Society of Poultry Science Conference
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    • 2001.11a
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    • pp.104-106
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    • 2001
  • Results of analyses in managemental structure suggested that the way to the success under low egg market price was to develop new products (product discrimination) based an greater portion of retail market share than today's wholesale market in addition to less cost production. Today, agricultural management faces 'days of marketing'. Marketing plans such as high quality eggs, branding and discriminated merchandising becomes important. There are two marketing plans in egg industry, new product and marketing. However, there are no clear ways to success. Marketing plans and efforts will be the main targets in business and clear differences in managerial efficiency will be seen.

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