• Title/Summary/Keyword: 가설 유형

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A Study on the Impact of the Service Characteristics of Premium Internet Information Contents on Customer Satisfaction and Customer Loyalty (인터넷 유료 정보콘텐츠 서비스 특성이 고객만족, 고객애호도에 미치는 영향에 관한 연구 - 콘텐츠 유형에 따른 조절효과 검증 -)

  • Choi, Pil-Jin;Sim, Sun-Hee;Kim, Ha-Kyun
    • Management & Information Systems Review
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    • v.30 no.3
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    • pp.1-25
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    • 2011
  • The purpose of this study was to examine the impact of the service characteristics of premium information contents, one of premium Internet contents, on customer satisfaction and customer loyalty, as the premium Internet contents market has attained a rapid growth owing to the nationwide penetration of the Internet and its ease of use. Earlier studies were analyzed to define the service characteristics of premium Internet information contents, and a research model and hypotheses were formulated to find out the influence of the characteristics on customer satisfaction and customer loyalty. After a survey was conducted, the analyzable answer sheets from 359 respondents were analyzed. As a result, four service factors of premium Internet information contents that were reliability, charge, usefulness and convenience were identified as the variables that had a significant impact on customer satisfaction, and the other two factors that were timeliness and diversity exerted no influence on that. And customer satisfaction affected customer loyalty in a significant manner. This study attempted to investigate the influential relationship of the diverse service characteristics of premium Internet information contents on customer satisfaction and customer loyalty to have a good understanding of the attitude and will of consumers who bought the premium information contents, and this study also intended to make a contribution to the improvement of the quality of information contents in an effort to step up the revitalization of the Internet contents market by helping the market attract more loyal customers.

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Effects of the Leisure Activity and Social Support of the Elderly on Their Psychological Well-Being (노인의 여가활동과 사회적 지지가 심리적 복지감에 미치는 영향)

  • Lee, Gab-Suk;Lim, Wang-Kyu
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.291-306
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    • 2012
  • The Purpose of this study was to investigate the effects of the leasure activity and social support of the elderly people on their psychological well-being and the moderating role of social support. For this study, data were collected from 347 old people participating in the leasure activity programs operated by 10 facilities for the aged in Seoul, using structured questionnaires. Hierarchical regression analysis technique was used as a main data analysis method for hypothesis test. This study found that productive leasure activity had a beneficial effect on psychological well-being of the elderly measured in terms of life satisfaction and loneliness, whereas consumptive leasure activity had a positive effect only on life satisfaction; that, with regard to social support, spouse support had the most important effect on life satisfaction, followed by friend support and children support, whereas friend support had the most important effect on loneliness, followed by spouse support; and that the relationship between productive leasure activity and life satisfaction was moderated by spouse support and friend support, whereas the relationship between productive leasure activity and loneliness was moderated by friend support.

A Study on the Factors Affecting Use Behavior of Cloud-based Common Collaboration Platform (클라우드 기반 공통협업플랫폼의 사용행동에 영향을 미치는 요인에 관한 연구)

  • Kim, San-Hae;Lee, Hong-Jae;Han, Kyeong-Seok;Kwon, Tae-Hyun
    • Journal of Digital Contents Society
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    • v.19 no.6
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    • pp.1151-1160
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    • 2018
  • The study has been derived through the empirical analysis so as to find the usage behavior of cloud-based common collaboration platform. Independent variables of the cloud-based platform have been selected as flexibility, reliability, versatility, security and interaction, which have been selected by utilizing UTAUT theory. After selecting the use intent as a parameter, usage behavior was been finally selected as a dependent variable. The firm type was used as a control variable. We used AMOS 23.0 and SPSS 23.0 statistical programs for the hypothesis test and distributed the questionnaires to users using the cloud-based common collaboration platform. Then, a total of 180 copies from distributed questionnaires were used for the analysis. The results showed that reliability, security and interaction had a positive effect on intention to use. On the other hand, flexibility and versatility did not affect intention to use positively. Finally, it was verified that the intention to use had a positive effect on the use behavior. At last, it showed that there is a moderation effect according to the type of company.

The Relations between Familial Predictors and Infant-Toddler Development: Comparison between Full-Time Child Care vs. Exclusive Mother Care (가족관련변인과 영유아발달의 관계 : 종일제 보육과 어머니 단독양육의 비교)

  • Chang, Young Eun
    • Korean Journal of Childcare and Education
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    • v.10 no.4
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    • pp.159-176
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    • 2014
  • This study aims to examine the suggestions by studies that family predictors are related to developmental outcomes more strongly for children reared principally by their parents compared to those with extensive child care experience. Zero-order correlations between family predictors and developmental outcomes were conducted and the significance of differences in correlation coefficients between the two child care groups were examined. There was no evidence that there exist systematic differences between the two groups in predictive power of family factors except a few exceptions. At 2 years, social parenting style was more strongly associated with communication ability in the extensive child care group. At 3 years, some HOME subscales were related to a child's expressive and receptive vocabulary skills in significantly greater magnitudes in the mother care group. The findings also implied the potential contribution of child care environment on developmental outcomes for those who spend extensive hours in nonmaternal care.

Effects of the Role Conflict, Ambiguity, and Job Satisfaction of the Health Professionals to Their Customer Orientation (의료종사자의 역할갈등, 모호성, 직무만족이 고객지향성에 미치는 영향)

  • Kim, Chang Tae;Kang, Su Man;Park, Cheol Woo
    • Journal of the Korean Society of Radiology
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    • v.9 no.1
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    • pp.23-30
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    • 2015
  • Recently in the health service the globalization and opening their market to foreigners are realized in Korea. So, it becomes necessary for the health service institutes to execute their management to focus on service quality to satisfy their customers. We examined the customer orientation of the individual health professional rather than the market orientation concept based on the health institute. For the market orientation of the health institute should require the individual health professional worked there. The hypotheses for the effect of the role conflict, ambiguity, and job satisfaction of the health professionals to their customer orientation were established based on the literature review and previous researches and tested to the 250 health professionals such as health technician, nurse, radiologist, and management clerk in D hospital located in Busan, in summer 2008. First, the hypothesis 'The role conflict between the individual health professionals might effect to the customer orientation' was rejected. Second, the hypothesis 'The role ambiguity of the individual health professional might effect to the customer orientation' was accepted. Third, the hypothesis 'The satisfaction of the individual health professional might effect to the customer orientation' was rejected. and the multiple regression analysis was taken with the dependent variables as each construct of customer orientation-responsiveness, empathy, tangibility, and reliability, and independent variables as role conflict, role ambiguity, and job satisfaction. With these analysis, we found also the role ambiguity effected to the customer orientation.

The Effect of Task-Conflict on Job Attitudes : The Mediating Effects of Communication (과업갈등이 직무태도에 미치는 영향 : 커뮤니케이션 만족의 매개효과)

  • Jeong, Hyeon-Dal;Baek, Yoon-Jung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.7
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    • pp.192-203
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    • 2016
  • The purpose of this study is to investigate the effects of task conflict on job attitudes (organizational commitment & job satisfaction), focusing on the mediating effects of supervisory communication & co-worker communication. Recently, the importance of communication as a research topic has been increasing. According to prior research, communication satisfaction has a positive effect on job performance. However, studies which take into account the different types of communication are lacking. Therefore, this study considered two types of communication (supervisory communication and coworker communication). A research model and hypotheses were developed in order to examine the theoretical research issues and questions. The sample consisted of 280 survey data drawn from employees in firms located in Korea. The data was analyzed by the statistical packages, SPSS 21.0 & AMOS 21.0 for Windows. The findings of the analysis are as follows. Firstly, it was found that task conflict had a negative (-) effect on organizational commitment & job satisfaction. Therefore, H1a & H1b are supported. Secondly, it was found that task conflict had a negative (-) effect on supervisory communication. Therefore, H2a is supported. However, it did not have a significant effect on co-worker communication. Hence, H2b is not supported. Thirdly, as regards the mediating effect of supervisory communication, it was found that supervisory communication mediated the effect of task conflict on job attitudes (organizational commitment & job satisfaction). Therefore, H3a & H3b are supported. Finally, the mediating effect of co-worker communication was not significant. Therefore, none of the sub-hypotheses of H4 are supported. Based on these findings, this study suggested directions for future research.

Exploring Preservice Secondary Science Teachers' Abilities of Developing Inquiry Questions in the Content of Earth Science (중등 예비 과학교사들의 지구과학영역 탐구문제 개발 능력 분석)

  • Kim, Jung-Hoon;Park, Young-Shin
    • Journal of the Korean earth science society
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    • v.33 no.3
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    • pp.294-305
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    • 2012
  • Scientific literacy has long been as one of the key goals of science education, and using scientific inquiry in school science has became an important objective to be achieved. The processes of scientific inquiry consist of proposing/developing inquiry question, designing and conducting investigation, collecting, analyzing and interpreting data, and communicating the results. However, most students experience mainly collecting and transforming data in inquiry processes in science class and they are barely exposed to the opportunities of proposing/developing inquiry questions. Middle school earth science preservice teachers participated in this study (N=36) and their abilities of developing inquiry questions were surveyed. Participants' abilities of developing inquiry questions were investigated whether they were enhanced with activities using the Inquiry Questions Development Guide (IQDG). Also, this study was interested in whether there was any relationship between abilities of developing inquiry questions and designing inquiry investigation. The results of this study were as follows; first, the level and preciseness of inquiry questions and its preciseness developed by participating teachers were enhanced after experiencing IQDG. In addition, teachers' dominating inquiry question-types were two: one is a 'relationship-inquiry question' in which students could discover the relationship between results found in the given experimental situations and the other one is a 'why-how inquiry problem' in which students could explore a cause or a process that results in the outcomes. Finally, the higher level of and preciseness the of inquiry questions were identified as an important factor the determined teachers' abilities of designing more logical investigation. A process of proposing/developing inquiry question was identified as one of the most important processes contributing to a success of scientific inquiry investigation.

The Determinants of Working Poor' Poverty-Exit Possibility : Path Dependency of Working Poor Labor Market (근로빈곤층의 빈곤탈출 결정요인 연구 : 근로빈곤노동시장의 경로제약성을 중심으로)

  • Ji, Eun-Jeong
    • Korean Journal of Social Welfare
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    • v.59 no.3
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    • pp.147-174
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    • 2007
  • This study examines how path dependency of working poor labor market segmented from the primary and the secondary labor market affects employment and quality of employment of working poor. It Further examines how path dependency makes working poor to remain in the labor market and makes it difficult for them to escape from a vicious poverty cycle. Data is based on the $3{\sim}7th$ Korea Labor and Income Panel Study(KLIPS). Markov's transition probability and discrete-time hazard analysis are used for analysis. This study finds that Korea labor market is divided into three parts; the primary labor market, the secondary labor market and the working poor labor market. The proportion of employed poor has been reduced, but the proportion of non economically-active working poor has been increased and has become the main group among the working poor. This shows that labor demand of working poor is fundamentally lacking and there are structural barriers that block working poor's employment itself. The regression analysis shows that the longer working poor labor market participation is, the lower poverty-exit rate. This is an evidence of vicious poverty cycle that the poor have little chance to exit from working poor labor market, once they step into it. Therefore, the longer their participation in poor labor market, the more likely they would move only within the closed working poor labor market. Consequently, it is necessary to fundamentally reform labor market structure and to alleviate negative perception and discrimination about the poor labor while activating labor demand.

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Pedestrian Accident Rate Models of Circular Intersection Near Schools (학교와 인접한 원형교차로의 보행자 사고율 모형)

  • SON, Seul Ki;LEE, Min Yeong;PARK, Byung Ho
    • Journal of Korean Society of Transportation
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    • v.35 no.4
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    • pp.321-331
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    • 2017
  • The objective of this study is to analyze the factors affecting the pedestrian accidents of roundabout near schools. To this end, this study has focus on the comparative analysis of pedestrian accidents across different school areas. The traffic accident data from 2007 to 2014 are collected from TAAS data set of Road Traffic Authority. To develop the pedestrian accident rate model, the linear regression model has been utilized in this study. 28 explanatory variables such as geometry and traffic volume factors are used. The main results are summarized as follows. First, the null hypotheses that the number of pedestrian accidents are the same are rejected. Second, 5 multiple linear regression accident models with higher statistical significance (adjusted $R^2$ of 0.651~0.788) have been developed. Third, while the common variables of 3 models (model I~III) related to school location are evaluated to be the pedestrian island, crosswalk, types of roundabout, elementary school and bus stop. Fourth, while the common variable of 3 models (model III~V) related to near school area or not is evaluated to be pedestrian island, type of roundabout, sidewalk, elementary school, speed hump, speed limit sign and number of entry lane. As a result, the installation of pedestrian islands and crosswalk might be expected to decrease the number of pedestrian accidents near schools.

Analysis of Inquiry Tasks in Earth Unit of the 10th Grade Science Textbooks (10학년 과학 교과서 지구 단원의 탐구 과제 분석)

  • Kim, Jeong-Yul;Kim, Myung-Suk;Park, Ye-Ri
    • Journal of the Korean earth science society
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    • v.26 no.6
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    • pp.501-510
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    • 2005
  • An analysis was done on the “inquiry sections” of Earth Science chapters of 10th grade science textbooks. The Inquiry sections were classified into different types and the frequencies of basic process skills, integrated process skills, and inquiry activities were measured in section to find out whether they sufficiently satisfy the requirements based on the 7th National Curriculum. The number of selected science textbooks that have been used in high school for this study were eleven. The number of inquiry tasks were on an average of 24.0. The types of inquiry sections and the elements of basic and integrated process skills were different in every textbooks. The number of inquiry activities were also different and analyzed more than those presented. They were not integrated activities but presented as scientific process skills. The basic process skills and integrated process skills presented in textbooks were $16\%\;and\;77.2\%$, respectively. However, the distribution of two kinds of process skills were analyzed to be $45.6\%\;and\;55.4\%$, respectively. In the process skills, the frequencies of inferring $(49.5\%)$ and data interpretation (68.7%) were the highest; however, the other process skills including recognizing problem, formulating hypothesis and generalization were not even presented in any of the text books. Due to the lack of the definitions of Science process skills and inquiry activities in the 7th National Curriculum, each text book defined these terms differently. It suggests that the meaning of inquiry, science process skills, and inquiry activities should be operationally defined in the national curriculum and the criteria for construction of inquiry activities are required.