• Title/Summary/Keyword: 가맹만족

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The Strategies of Francaise Business Model in Banking Services (소매금융을 중심으로 한 은행 창구 프랜차이즈화 전략)

  • Han, sun ho;Lee, jung kyu;Yu, jong pil
    • The Korean Journal of Franchise Management
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    • v.1 no.1
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    • pp.87-103
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    • 2010
  • Today, banks offer banking services to a large number of customers by a branch network spread all over the nation. The quantity and quality of services are advanced by fierce competition in their field. So they are attracting customers based on high confidence in the financial industry. In spite of these developments, the retail bank market currently does not satisfy customers demands and various desires. In this research, the problems with banking services were observed. It was proposed that the banking services apply a franchise business model. First, this proposal will reduce the business expenses by collaborating profits with head office of banks and affiliates. Second, it will offer greater satisfaction to the customers. Through the mutual collaboration with head office of banks and affiliates in this proposal, it is anticipated that banks will reduce their business expenses and improve services for customers by offering convenient and fast banking services. It is also expected that the banks will expand and make up their weakness through increased profit and customers will be provided additional services.

Design for Penny earned systems in smart platform (스마트플랫폼 기반 잔돈적립 시스템 설계)

  • Yoon, Seon-Jeong
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2015.01a
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    • pp.99-100
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    • 2015
  • 거래 시 발생하는 잔돈들로 인해 이용자들은 소지의 불편함이 있고 서랍속에서 잠자고 있는 동전들로 인해 연간 수억 원의 동전 발행 비용이 발생하고 있다. 본 시스템은 스마트 기기들을 이용한 사용자들을 대상으로 잔돈을 적립하여 기부하기, 선물하기, 구매하기 등의 시스템을 설계하고 이를 테스트하였다. 본 시스템은 기본적인 잔돈 적립 및 소비 기능 외에 가맹점이 확보되지 않은 상태에서 사용자 앱을 테스트할 수 있도록 설계한 부분과 SNS와 연계되어 커뮤니티를 활용할 수 있다는 것이 특이점이다. 본 시스템을 통해서 이용자들의 편의성과 만족, 동전 발행이라는 사회적 비용 절감, 기부문화의 확산 등을 기대하고 있다.

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A Study on Satisfaction and Recharter Intention According to the Main Menu of Franchises in the Food Service Industry (외식 프랜차이즈 가맹점의 주 메뉴에 따른 만족도 및 재계약 의도에 관한 연구)

  • Cho, Sung-Ho
    • Culinary science and hospitality research
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    • v.13 no.3
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    • pp.20-32
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    • 2007
  • This study investigates the satisfaction with the supply-supplying system and the kitchen operation for the main menu in the food service industry, expecially in the franchisor-franchisee relation. In order to accomplish this purpose of the study, it examines the research on the franchise food industry in terms of research methods and surveys experimental research actually. The total 600 copies of survey had been gathered and 278 copies were used to get the purpose of this study. The SPSS 12.0 version was used to analyze the data. The finding suggests that pork is the very essential material of the supply-supplying system on all kitchen operation of cooking quality, management system, physical supplying system, prime cost and the food hygiene. Comparing results of mean statistic, pork shows much higher mean point than that of chicken on the kitchen operation efficiency. Also, the franchisees will give more satisfaction with main menu using pork than the menu using chicken on the recharter intention.

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The Study of motives to select and revitalise a franchise by comparing management practices of nail shops (네일샵의 경영형태 비교를 통한 프랜차이즈 선택동기와 경영성과 분석에 대한 연구)

  • Lee, Mi-Sun;An, Jong-Sook
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.201-211
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    • 2014
  • This study is to identify whether a difference exists between factors that influence the time when independently owned nail shops and franchises commence business. Futhermore, we set out to investigate the criteria for nail shop owners use when selecting franchise nail shops with a relatively high level of customer satisfaction and performance, to discuss the necessity of a franchise agreement. An actual analysis has revealed that there is a difference in factors that influence management at the time of and after the inception of independently owned shops and franchise nail shops. Business performance of franchise shops, as a result of evaluating customer satisfaction or monthly sales, turns out to be higher than independently owned shops. The criteria for selecting franchise stores includes intensity of competitiveness in the same business district, accessibility, ability to keep up with current trends, directors' skills, color scheme, excellence of company logo, interesting interior, reasonable prices compared to the level of cosmetic procedure and efforts to motivate employees. Overall, the deciding factor enabling shops to operate continuously is constant supervision from the headquarters of the franchise company.

The Effects of Output Sector Munificence and Dynamism on Distribution Channel Performances: Moderating Effects of Integration (수요부문 풍요성과 동태성이 유통경로 성과에 미치는 영향: 수직적 통합의 조절효과)

  • Kim, Sang-Deok;Oh, Se-Jo
    • Journal of Distribution Research
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    • v.11 no.1
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    • pp.1-20
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    • 2006
  • In these days of severe changes in the environment and economic slump, it is indispensable for firms to cope with the environment effectively. This study is an attempt to investigate the mechanisms through which output sector munificence and dynamism affect distribution channel performances, such as, satisfaction, trust, and commitment. Especially, this study focus on moderating effects on distribution channel integration that has not been investigated in the past. For the purpose of empirical testing, 70 corporate channels, 120 contractual channels, and 100 conventional marketing channels have been selected and analyzed. According to the result from moderated regression analysis, munificence strengthens distribution channel performances, while dynamism weakens them. And integration reinforces the effects.

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The Effects of Production Strategies in Foodservice Franchisorson Franchisees' Culinary Competence, Satisfaction, and Recontract Intention (외식 프랜차이즈 기업의 생산 전략이 가맹점의 조리 역량과 만족도 및 재계약 의도에 미치는 영향)

  • Cho, Sung-Ho
    • Culinary science and hospitality research
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    • v.14 no.2
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    • pp.153-169
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    • 2008
  • The purpose of this study is to determine the effects of production strategies operated by franchisors in the food service industry on the franchisees' culinary competence and subsequently franchisees' satisfaction with performance and recontract intention. In order to accomplish this purpose, two franchised enterprises which used mass-purchasing and mass-producing before distributing to each franchisee for the production strategies were participated and eventually 287 franchisees responded to this survey. Factor analysis and Cronbach's alpha showed the validity and internal consistency for the survey questionnaire. LISREL(8.72) was used to test the relationships between variables; production strategy, culinary competences, franchisee satisfaction, and recontract intention of the franchisees. The results present that the franchisees' satisfaction with the management system, quality of distribution, and quality of foods influenced on differentiation performance and supply performance of franchisees. On cost performance, only satisfaction with the food cost had an impact. The higher franchisee satisfaction with the franchisees' operations was, the higher recontract intention was in the franchise business. The results suggest the critical points for improving foodservice supplying system as well.

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결제카드산업 데이터보안표준(PCI DSS) 적용방안에 대한 고찰

  • Kim, Dong-Guk;Jang, Sung-Yong
    • Review of KIISC
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    • v.18 no.4
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    • pp.66-75
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    • 2008
  • 신용카드 및 직불카드 회사들의 연합체인 PCI SSC(PCI Security Standards Council)는 2004년 가정이나 소매상과 같은 소규모 환경에서 고객들의 금융 정보 유출을 방지하기 위한 목적으로 PCI DSS가 제정되었다. 국내에서는 2007년부터 PCI DSS 보안감사제도가 시행되었으며 유일하게 PCI DSS 보안감사자를 보유한 (주)에이쓰리시큐리티사가 가맹점1) 및 PG/VAN사(社)를 대상으로 PCI DSS 보안감사를 실시하였다. 본 연구에서는 2007년 한 해 동안 국내의 PCI DSS 보안감사를 수행하면서 요구사항에 만족하지 못하는 항목들에 대한 사례를 분석함으로써 국내 PCI DSS 보안감사 도입의 현 주소를 파악하고 이에 대한 개선안을 도출하여 보안감사에 보다 유연하게 대처할 수 있도록 하고자 한다. 2007년 한해 국내 보안감사 실시 결과 PCI DSS 보안감사 대상자의 요구사항 준수율은 평균 81%로 측정되었으며, 전체 233개의 요구사항 중 미적용으로 평가된 항목은 평균 38.7개로 나타났다. 전체적인 평균으로 따져봤을 경우 어느 정도 양호한 수준으로 판단할 수도 있으나 피감사 기업의 업태나 사전준비의 유무에 따라 많은 격차가 있었다. 특히, 기반이 튼튼한 PG사나 VAN사에 비해 신규로 등록되어 사업규모가 작거나 타사에 비해 카드결제산업이 차지하는 사업비중이 작은 곳은 PCI DSS 보안감사의 요구사항을 준수하는데 어려움을 겪고 있는 것으로 나타났다. 따라서, 본 연구에서는 PCI DSS 보안감사를 통해 도출된 미적용 사항 중 가장 많은 미적용율을 나타낸 10가지 항목에 대하여 분석하고 이에 대한 대안을 제시함으로써 향후, PCI DSS의 요구사항을 기업환경에 맞게 적용하기 위해 효율적인 가이드로써 활용되었으면 하는 바램이다.

The Effects of Franchisor's Influence Strategies on Franchisee's Relationship Satisfaction and Boundary Spanning Behaviors in the Restaurant Industry (외식 프랜차이즈 본부의 영향 전략이 가맹점의 관계 만족과 영역 초월 행동에 미치는 영향)

  • Yoo, Young-Jin;Lee, Tae-Yong;Ha, Dong-Hyun
    • Journal of the East Asian Society of Dietary Life
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    • v.21 no.2
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    • pp.284-297
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    • 2011
  • The purpose of this study was to investigate whether a franchisor's influence strategies could affect a franchisee's relationship satisfaction, which in turn could affect their boundary spanning behaviors. The constructs of influence strategies included promise, recommendation, information exchange, request, threat, and legalistic plea. The boundary spanning behaviors were external representation, internal influence, and service delivery. The sample used for this research consisted of store owners or managers of franchisee restaurants in Korea. A total of 605 questionnaires were analyzed using SPSS/$PC^+$ and LISREL. Empirical research findings were that (1) promise, recommendation, and legalistic plea affected relationship satisfaction, and (2) relationship satisfaction influenced external representation, internal influence and service delivery. However, information exchange, request, and threat did not affect relationship satisfaction. Based on these findings, franchisors were recommended to provide motivations to franchisees if the former wants to receive help from the latter.

A Study on Weight of SWOT Factors for Korea Food Service Franchise Entrepreneur (국내 외식프랜차이즈의 창업을 위한 SWOT요인의 중요도에 관한 연구)

  • Choi, Chae-Bong;Lee, Sang-Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.5
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    • pp.141-162
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    • 2017
  • The International Monetary Fund (IMF) crisis introduced a system for easy layoffs. With recent economic downturn, employees have been asked to retire early and less new jobs have become available. More small businesses as a result have been started. The purpose of this research is to study weight and ranking on SWOT factors of korea food service franchise industry using the SWOT analysis. The Analytic Hierarchy Process (AHP) and Analytic Network Process (ANP) were used to analyze the SWOT found by the surveys. First, the SWOT analysis shows that the franchise owners and the expert group view the industry positively overall and there are more strengths, opportunities than weaknesses, threats. While there are negatives and threats to the industry overall, many people think that there are more opportunities and positive aspects. Second, the franchise owners rank proven business model and platform (S3) as the strongest strength of food service franchise businesses while the expert group ranks management supports (S2) from headquarters as the strongest strength. Third, the expert group and franchise owner group indicate that the weight on unfair franchise contracts with headquarters(W3) and high penalty from breaking a franchise agreement(W4) are 60% of weaknesses. Fourth, both the expert group and franchise owner group indicate that change in people's lifestyle, value system and consumption pattern(O3) as the most important opportunity. Fifth, both groups indicate that changes in consumption pattern(T1) due to ever changing food service industry as the biggest threat. It is ranked higher than the entry of korea food service franchises.

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Effects of the Support and Control of Franchisors on Franchisees' Satisfaction and Response Strategies (프랜차이즈 가맹본부의 지원, 통제가 가맹점사업자의 만족 및 반응전략에 미치는 영향)

  • Kwon, Yong-Deok;Yu, Jong-Pil
    • Journal of Distribution Science
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    • v.12 no.8
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    • pp.43-54
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    • 2014
  • Purpose - This study was based on a theoretical consideration of the structural relationship between the support and control of the franchisor and the satisfaction and strategic response (voice, loyalty, exit, neglect) of the franchisee. First, based on the preceding research, this study systematically organized the type of support and control of the franchisor. Second, the study examined the effects of a franchisor's support and control on the expectancy disconfirmation between affiliated franchisees' expectations before a franchise agreement and performance after operating an affiliated store. Third, the study looked into the effects of expectancy disconfirmation relating to a franchisor's support and control on an affiliated franchisees' general satisfaction. Fourth, this study examined the influence of the general satisfaction of a franchisee on affiliated franchisees' response strategies. Research design, data, and methodology - In this study, the population comprised the nation's franchisors, and the sample comprised franchisees conducting business in Seoul and Gyeonggi-do. A self-administered questionnaire was used; the author and examiner explained the study's parameters to the interviewees in advance, to lessen the rate of rejection of the answers and to maintain reliability. The author distributed 350 copies of the questionnaire and collected 327 copies (93.4%). The author removed 54 copies of the sample, as these copies belonged to franchisees that were not registered by the Fair Trade Commission and/or were thought to have either defects or inadequate answers. The author selected an effective sample of 273 copies to enter data and to do the statistical analysis. Results - Both a reliability analysis and a confirmatory factor analysis were performed to measure reliability and validity, and a structural equation model was used to conduct the hypothesis test and investigate the models. The hypothesis was tested (Table 5). The models had a suitable fit, for instance, χ2 = 447.663(df = 212, p = .000), χ2/df = 2.112, GFI = .881, AGFI = .858, RMR = .083, RMSEA = .067, NFI = .932, and CFI = .961. The hypothesis test results were as follows. Hypothesis 1 was accepted (C.R. = -2.339, p = .019). Hypothesis 2 was accepted (C.R. = 15.213, p = .000). Hypothesis 3 was accepted (C.R. = -2.631, p = .006). Hypothesis 4 was accepted (C.R. = 16.271, p = .000). Hypothesis 5 was accepted (C.R. = 2.391, p = .017). Hypothesis 6 was accepted (C.R. = 5.777, p = .000). Hypothesis 7 was accepted (C.R. = 17.153, p = .000). Hypothesis 8 was accepted (C.R. = 24.746, p = .000). Hypothesis 9 was accepted (C.R. = -10.150, p = .000). Hypothesis 10 was accepted (C.R. = -12.124, p = .000). Conclusions - The research results showed that expectations for a franchisor's support and control had a significant influence on expectation disconfirmation in a negative way, whereas the performance of support and control were found to have a significant influence on expectation disconfirmation in a positive way. In addition, the expectation disconfirmation of support and control was found to have a significant influence on satisfaction of franchisees in a positive way. Generally, regarding the research on control, control is found to have a negative influence on the satisfaction of franchisees, but this study proves that control is found to affect it in a positive way through conformity.