• Title/Summary/Keyword: 가격품질

Search Result 911, Processing Time 0.026 seconds

미국 계육가공의 현황과 전망

  • 이유방
    • KOREAN POULTRY JOURNAL
    • /
    • v.15 s.163
    • /
    • pp.41-47
    • /
    • 1983
  • 과거에는 소비자들이 가공제품 생산에 사용된 원료육을 분별하여 선호하는 경향이 있었으나 오늘날에는 품질이 양호하고 가격이 맞는다면 그대로 받아들이고 있다. 따라서 비교적 값이 싼 닭고기를 이용한 제품의 생산은 그 전망이 밝다고 보겠다.

  • PDF

Factors of Influencing on UHDTV Acceptance (UHDTV서비스 수용 요인 연구)

  • Kim, Hyo-jin;Jung, Hoe-Kyung
    • Journal of Digital Convergence
    • /
    • v.14 no.6
    • /
    • pp.425-430
    • /
    • 2016
  • The goal of this study is to explore the factors that influence on intention to use UHDTV Service. Research problems has been designed to Structural equation model by Technology Acceptance Model. The Perceived quality, Price sensitivity, Innovativeness are adopted as independent variables. And Perceived usefulness, Perceived ease of use are adopted as intervening variables. A result of analysis, Perceived quality and Price sensitivity influenced the Intention to use via Perceived usefulness and Perceived ease of use. But in case of Innovativeness, it did not influence the Perceived usefulness while it influenced the Perceived ease of use. Meanwhile, the influence of Perceived quality to Perceived usefulness had more impact than the other path between the other factors.

The Influence of Service Quality, Product Quality, Price on Store Patronage for Apparel Stores (의류점포의 서비스품질, 제품품질과 가격이 점포애고에 미치는 영향)

  • 김지연;이은영
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.28 no.1
    • /
    • pp.12-21
    • /
    • 2004
  • The purposes of this research were (1) to identify service quality and apparel quality in apparel stores, (2) to examine the influence of service quality, product quality and price on customer satisfaction, (3) to examine the influence of service quality, product quality, price and customer satisfaction on repurchase intention that is important feature of store patronage. The data was collected from 435 female students, career women, and house wives using questionnaire and analyzed by frequency analysis, factor analysis, reliability analysis and regression. The results of this research were as follows: (1) Service quality in apparel stores was divided into six factors: facilities and policy/ salesperson VMD/ after service/ impression and atmosphere/ promotion. (2) Product quality was divided into four factors: objective feature/ expressive feature/ wearing sensation/ fitness. (3) Service quality, product quality, price influenced customer satisfaction. (4) Product quality, price and customer satisfaction influenced repurchase intention directly, but service quality influenced repurchase intention indirectly. (5) Service quality factors that influenced customer to have repurchase intention were facilities and policy, salesperson, and VMD. (6) Product quality factors that influenced customer to have repurchase intention were objective feature and wearing sensation.

Do Perceived Choice Attributes in Traditional Market Influence Perceived Value, Satisfaction, and Loyalty? (전통시장의 지각된 선택속성 지각이 지각된 가치, 만족, 그리고 충성도에 미치는 영향 )

  • Yong Jae RIM;Yong Ki LEE;Jae Youl KIM
    • The Korean Journal of Franchise Management
    • /
    • v.14 no.4
    • /
    • pp.17-33
    • /
    • 2023
  • Purpose: This study divides choice attributes that can help strengthen the competitiveness of traditional markets into product, price, personnel, and physical evidence. This study also examines which choice attributes affect customer value perception, satisfaction, and loyalty. Research design, data, and methodology: The data were collected from 542 traditional customers aged 20 or older who frequently visit traditional markets across the country and analyzed using the Smart PLS 4.0 program. The survey was conducted with the help of an online survey company for a total of 14 days from April 7, 2023 to April 20, 2023. Result: First, product, price, and employee quality have a positive impact on utilitarian and hedonic value, but physical evidence does not. Second, product, price, and employee quality have a positive impact on hedonic and hedonic value. Second, utilitarian value has a positive impact on satisfaction and revisit intention. Third, hedonic value has a positive impact on satisfaction, but does not on revisit intention. Lastly, satisfaction has a positive impact on revisit intention. Conclusions: Based on the S-O-R model and the theory of consumption value, this study proposed and examined an integrated framework in which satisfaction leads to revisit intention through selection attributes acting on perceived value.

An Empirical Analysis on the Price Difference between International Bunkering and Export for Bunker-C (BC유의 국제벙커링과 수출 가격 차이에 대한 실증 분석)

  • Kim, Youngduk;Han, Hyun-Ok
    • Environmental and Resource Economics Review
    • /
    • v.16 no.2
    • /
    • pp.239-273
    • /
    • 2007
  • Bunker-C is sold at the different price in the market for international bunkering and for export, though the quality of bunker-c is not much different in two markets. The price difference in two markets tends to increase since 2002 in Korea. This study shows that there is a possibility for a structural change in the price difference in two markets in Korea around June, 2002. In the search for possible explanations for this structural change, empirical analyses found that the price difference in Singapore, which had not have any explanatory power before June, 2002, has explained the price difference in Korea after July, 2002. Other explanatory variable for the price difference was the growth rate of crude oil price in the previous period. The empirical results suggest that the price difference in bunkering market and export market might be explained by the price discrimination which is adopted as a competitive strategy by oil companies in competing with Singapore.

  • PDF

Effects of Information Quality on Customer Satisfaction and Continuous Intention to use in Social Commerce (소셜 커머스 사이트에서의 정보품질이 소비자의 만족과 지속적 이용의도에 미치는 영향)

  • Jun, Byoung-Ho;Kang, Byung-Goo
    • Journal of the Korea Society of Computer and Information
    • /
    • v.18 no.3
    • /
    • pp.127-139
    • /
    • 2013
  • Social commerce has not been studied in depth as it is a more common recent phenomenon. Especially, social commerce has not been examined academically in terms of information quality despite its importance. The purpose of this paper is to investigate the effects of information quality on customer satisfaction and continuous intention to buy in social commerce market. This study addresses two research questions as following. First, this study aims to examine the effects of information quality on customer satisfaction and then investigate the relationship between customer satisfaction and continuous intention to use in social commerce market. According to the result of analysis, all aspects of information quality except price information quality were found to be significantly related to the customer satisfaction. Finally, customer satisfaction was shown to be significantly related to the continuous intention to use. This study has academic and practical significance in that it analyses the customer satisfaction in terns of information quality and then provides strategic guide for enhancing customer satisfaction in rapidly developing social commerce market.

The Impact of Service Quality(Performance Work, Price, Physical Environment) on Customer Satisfaction, Trust, and Intention to Re-attend Ballet Performances : US Localization of K-ballet Content (발레공연의 서비스 품질(작품, 가격, 물리적 환경)이 만족, 신뢰, 재 관람의도에 미치는 영향: K-발레 콘텐츠 미국 현지화를 중심으로)

  • Kim, Kwangjin
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.10
    • /
    • pp.149-162
    • /
    • 2021
  • This study aims to conduct an empirical analysis on the impact of service quality (performance work, price, physical environment) on customer satisfaction, trust and intention to re-attend ballet performances. Another focus of the research is to examine the structural effect of satisfaction and trust on customer's intention to re-attend. This study surveyed 240 adults (Americans) who have physically attended ballet performances from 2019 to 2020. Applying the structural equation modeling analysis using the software SmartPLS, this study investigates 240 valid responses obtained from a global research institute in a mid-August 2020 survey. The findings of the analysis are as follows. (1) Performance work is positively correlated with customer satisfaction, while price and physical environment do not affect customer satisfaction. (2) Performance work is positively correlated with customer trust. However, price and physical environment haven't been observed to affect customer trust. (3) Customer satisfaction is positively correlated with customer trust. (4) Performance work, price and physical environment do not affect customer's intention to re-attend ballet performances. (5) Customer satisfaction is positively correlated with customer intention to re-attend performances. (6) Customer trust is positively correlated with the intention to re-attend performances.