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A Study on Integrated Marketing Communication(IMC) Activities to Increase the Crowd of Professional Volleyball Teams (프로배구구단 관중증대를 위한 통합적 마케팅 커뮤니케이션(IMC)활동에 관한 연구)

  • Kim, Kyoung-Hyun;Park, Sung-Su;Park, Kyeong-Rae
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.7
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    • pp.95-106
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    • 2020
  • The study was conducted to investigate the effectiveness of professional volleyball teams' integrated marketing communication(IMC) activities. The subjects of this study were a total of 400 surveys of visitors who visited the stadium to watch mans professional volleyball games from 2019 to 2020, and 385 questionnaires except for invalid or error questionnaires were used for research purposes. For factor analysis and reliability testing, IBM SPSS Statistics Ver 21.0 was used. Frequency analysis was conducted to examine the general characteristics. To verify differences between groups according to demographic and general characteristics, independent sample t-test and one-way ANOVA were performed, and correlation analysis was performed to examine the relationship between variables. In addition, regression analysis was conducted to verify the influence between variables. The results of the study are as follows. First, there was no difference in club image, club reputation, and club loyalty by gender. Second, there was no difference in club image, club reputation, and club loyalty according to age. Third, there was no difference in the club image, club reputation, or club loyalty according to the viewing experience. Fourth, professional volleyball team IMC activities were found to affect the club image. Fifth, professional volleyball team IMC activities were found to have an impact on the club's reputation. Sixth, it was shown that professional volleyball team IMC activities have an effect on club loyalty. Eighth, the club image was found to affect the club loyalty. Finally, it was found that the club reputation influenced the club loyalty.

Evaluating SR-Based Reinforcement Learning Algorithm Under the Highly Uncertain Decision Task (불확실성이 높은 의사결정 환경에서 SR 기반 강화학습 알고리즘의 성능 분석)

  • Kim, So Hyeon;Lee, Jee Hang
    • KIPS Transactions on Software and Data Engineering
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    • v.11 no.8
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    • pp.331-338
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    • 2022
  • Successor representation (SR) is a model of human reinforcement learning (RL) mimicking the underlying mechanism of hippocampal cells constructing cognitive maps. SR utilizes these learned features to adaptively respond to the frequent reward changes. In this paper, we evaluated the performance of SR under the context where changes in latent variables of environments trigger the reward structure changes. For a benchmark test, we adopted SR-Dyna, an integration of SR into goal-driven Dyna RL algorithm in the 2-stage Markov Decision Task (MDT) in which we can intentionally manipulate the latent variables - state transition uncertainty and goal-condition. To precisely investigate the characteristics of SR, we conducted the experiments while controlling each latent variable that affects the changes in reward structure. Evaluation results showed that SR-Dyna could learn to respond to the reward changes in relation to the changes in latent variables, but could not learn rapidly in that situation. This brings about the necessity to build more robust RL models that can rapidly learn to respond to the frequent changes in the environment in which latent variables and reward structure change at the same time.

Effect of Sensory Activity-Based Cognitive Rehabilitation Group Program on Cognitive Function, Depression and Quality of Life of Dementia Patients Living in a Facility (감각활동기반 인지재활 그룹 프로그램이 시설거주 치매노인의 인지기능과 우울 및 삶의 질에 미치는 효과)

  • Lee, Hey-Sig;Yang, Min-Ah;Kim, Jung-Ran
    • Therapeutic Science for Rehabilitation
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    • v.12 no.3
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    • pp.79-88
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    • 2023
  • Objective : This study was to apply a cognitive rehabilitation group program based on sensory activity in patients with dementia living in a facility and to check its effectiveness on cognitive function, depression, and quality of life (QOL). Methods : Sensory-based cognitive rehabilitation group programs (20 sessions) were conducted for eight elderly with dementia over the age of 65 living in a nursing facility located in H-gun, Gangwon-do. The participants' cognitive function, depression level, and QOL were evaluated before and after the program. Results : The mean of Mini-Mental State Examination-Dementia Screening increased; however, there was no statistically significant difference. In contrast, the mean post-test score of the Subjective Memory Complaints Questionnaire decreased, and there was a statistically significant difference (p < .05). The mean post-evaluation score of Short Geriatric Depression Scale measured to confirm the decrease in depression compared to the pre-evaluation score, but there was no statistically significant difference. Finally, the mean post-evaluation score of the World Health Organization QOL assessment instrument-Brief confirmed the change in the QOL, and there was a statistically significant difference (p < .001). Conclusion : This study will provide the basis for suggesting the usefulness of developing a sensory activity-based cognitive rehabilitation group program for dementia patients living in facilities.

Cluster Comparison of Mindfulness and Compassion among Mental Health Professionals: Differences in Burnout, Emotional Labor Strategies, Affect Intensity, Emotional Clarity (심리 전문가의 마음챙김과 자비심에 대한 군집비교: 직무소진, 정서노동 수행방식, 정서강도, 정서명료성의 차이)

  • Song Young-Mi
    • The Korean Journal of Coaching Psychology
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    • v.7 no.1
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    • pp.91-116
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    • 2023
  • This study aims to investigate the differences in burnout, emotional labor strategies, affect intensity, and emotional clarity based on combinations of level of mindfulness and compassion. To achieve this, a total of 137 mental health professionals participated in this study, and they were classified into four groups based on their level of mindfulness and compassion using cluster analysis. Then, the differences among the groups were compared. The results of the multivariate analysis of covariance(MANCOVA) or multivariate analysis of variance(MANOVA) controlling for career experience, showed that the group with high levels of both mindfulness and compassion had the highest levels of positive affect intensity, emotional clarity for self and others, and genuine expression, while having the lowest levels of negative affect intensity, surface acting, and burnout. In comparison to the group with high levels of both mindfulness and compassion, the group with high or low level of either mindfulness or compassion had both positive and negative affect intensity at higher or lower levels. Additionally, they showed lower emotional clarity for self and others, and genuine expression. Conversely, they showed higher levels of surface acting and burnout. The group with low levels of both mindfulness and compassion experienced low levels of positive affect intensity and high levels of negative affect intensity. They also had the lowest levels of emotional clarity for self and others and genuine expression. In addition, they showed that the highest levels of surface acting, and burnout. Based on the results, the study discussed the balanced development of mindfulness and compassion to prevent burnout of professionals in the human service field, including mental health professionals. The implications and limitations of this study were further analyzed in the discussion section, including the direction for future research.

A Study on Personalized Emotion Recognition in Forest Healing Space - Focus on Subjective Qualitative Analysis and Bio-signal Measurement - (산림 치유 공간에서의 개인 감정 인지 효과에 관한 연구)

  • Lee, Yang-Woo;Seo, Yong-Mo;Lee, Jung-Nyun;Whang, Min-Cheol
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.2
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    • pp.57-65
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    • 2019
  • This study is a scientific approach to psychological factors such as emotional stability among various effects of forest resources. In order to carry out this study, the experiment was conducted on the subjects by setting the forest healing space as various spaces. The subjects who participated in this experiment were the students in their twenties and the average age was 22±1.25 years. The subjects were assessed for emotional words through subjective sequence evaluation in different designated forest healing spot. In addition, the emotional states that they actually perceived were measured by measuring the bio-signals to their perceived emotions. BMP, SDNN, VLF, LF, HF, Amplitude, and PPI were used for the bio-signal reaction experiment applied to this study. The results of this experiment were measured by Friedman test and Wilcoxon test for statistical analysis. n this study, 'good', 'clear', and 'uncomfortable' words were found statistically significant at the spot of forest healing space for subjective emotional vocabulary. In addition, SDNN, HF and Amplitude were statistically significant in the results of quantitative bio-signal measurement at each spot in the forest healing space. Based on the results of this study, we can suggest the application direction and strategic utilization plan of forest healing spot and forest resource utilization field. This is not only a guide for the users who use the facility through the spatial facilities and physical requirements for the emotion based forest-healing, but also can be used as a personalized emotional space design aspect.

The Characteristics and Transitional Process of the Communication Behavior between Korean Husbands and Wives among Generations (부부간 의사소통 행태의 세대별 특성과 변천과정 연구)

  • Lee, Du Won
    • Korean Journal of Communication Studies
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    • v.17 no.1
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    • pp.129-151
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    • 2009
  • Human communication researchers have suggested that good communication between husbands and wives is a key to a healthy marriage. Although interpersonal communication itself cannot "fix" all problems in one's marriage, the importance of good communication in a marital-relationship cannot be overstated. Regardless of its importance, the communication behavior between husbands and wives as a research topic has been paid little attention by human communication scholars in Korea. Because of the "intimacy" Korean couples who have been influenced with the long tradition of Confucius culture tend to overlook the communicative problems in a marital-relationship. Yet, it is "the belief" of the intimacy that creates much of the communicative problems in a marriage. This study is designed to explore the characteristics and transitional process of the communication behavior between Korean husbands and wives among generations. Married couples in their 20's, 30's, 40's, and 50's were surveyed with five levels of interpersonal communication process-open attitudes, problem-solving, expression, listening, and feedback. The study result reveals each generation's characteristics and transitional process of marital communication behavior from younger couples to older couples as their intimacy and "shared" lived-experience get accumulated.

Domestic Occupational Therapist Awareness Survey for the Need to Apply Artificial Intelligence Measurement Technology for Clinical Observation Evaluation Based on Sensory Integration (감각통합에 기초한 임상 관찰 평가의 AI 측정 기술 적용 필요성을 위한 국내 작업치료사 인식 조사)

  • Cho, Sun-Young;Jung, Young-Jin;Kim, Jung-Ran
    • Therapeutic Science for Rehabilitation
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    • v.12 no.1
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    • pp.23-35
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    • 2023
  • Objective : This study is to examine the practical use of clinical observational evaluation of sensory integration therapy and the difficulty and importance of measuring results for each sub-item, and through this, to confirm the usefulness of the application of Artificial Intelligence measurement technology in clinical observational measurement and the need for application. Methods : The questionnaire consisted of the actual use of the sensory integration evaluation tool, the difficulty of measurement for each detailed item of clinical observation, the usefulness of AI measurement technology, the importance of evaluation for each detailed item, and the need for developing AI measurement technology. Results : The detailed items that were difficult to measure during clinical observation were the Finger-to-Nose Test and Postural control (71.0%), followed by Eye movement and Protective Extension Test (67.7%). 83.9% of the study subjects answered that it would be useful to apply AI measurement technology when observing images. Postural control (on the ball) (90.3%) was the highest item that answered that AI measurement technology was needed, followed by Eye movement (83.9%), and Prone Extension and Protective Extension Test (77.4%). Conclusion : The results confirmed the desire of therapists that clinical observation is an important evaluation tool in the field of child occupational therapy in Korea.

Study on the development of automatic translation service system for Korean astronomical classics by artificial intelligence - Focused on system analysis and design step (천문 고문헌 특화 인공지능 자동번역 서비스 시스템 개발 연구 - 시스템 요구사항 분석 및 설계 위주)

  • Seo, Yoon Kyung;Kim, Sang Hyuk;Ahn, Young Sook;Choi, Go-Eun;Choi, Young Sil;Baik, Hangi;Sun, Bo Min;Kim, Hyun Jin;Lee, Sahng Woon
    • The Bulletin of The Korean Astronomical Society
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    • v.44 no.2
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    • pp.62.2-62.2
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    • 2019
  • 한국의 고천문 자료는 삼국시대 이후 근대 조선까지 다수가 존재하여 세계적으로 드문 기록 문화를 보유하고 있으나, 한문 번역이 많이 이루어지지 않아 학술적 활용이 활발하지 못한 상태이다. 고문헌의 한문 문장 번역은 전문인력의 수작업에 의존하는 만큼 소요 시간이 길기에 투자대비 효율성이 떨어지는 편이다. 이에 최근 여러 분야에서 응용되는 인공지능의 적용을 대안으로 삼을 수 있으며, 초벌 번역 수준일지라도 자동번역기의 개발은 유용한 학술도구가 될 수 있다. 한국천문연구원은 한국정보화진흥원이 주관하는 2019년도 Information and Communication Technology 기반 공공서비스 촉진사업에 한국고전번역원과 공동 참여하여 인공신경망 기계학습이 적용된 고문헌 자동번역모델을 개발하고자 한다. 이 연구는 고천문 도메인에 특화된 인공지능 기계학습 기법으로 자동번역모델을 개발하여 이를 서비스하는 것을 목적으로 한다. 연구 방법은 크게 4가지 개발을 진행하는 것으로 나누어 볼 수 있다. 첫째, 인공지능의 학습 데이터에 해당되는 '코퍼스'를 구축하는 것이다. 이는 고문헌의 한자 원문과 한글 번역문이 쌍을 이루도록 만들어 줌으로써 학습에 최적화한 데이터를 최소 6만 개 이상 추출하는 것이다. 둘째, 추출된 학습 데이터 코퍼스를 다양한 인공지능 기계학습 기법에 적용하여 천문 분야 특수고전 도메인에 특화된 자동번역 모델을 생성하는 것이다. 셋째, 클라우드 기반에서 참여 기관별로 소장한 고문헌을 자동 번역 모델에 기반하여 도메인 특화된 모델로 도출 및 활용할 수 있는 대기관 서비스 플랫폼 구축이다. 넷째, 개발된 자동 번역기의 대국민 개방을 위해 웹과 모바일 메신저를 통해 자동 번역 서비스를 클라우드 기반으로 구축하는 것이다. 이 연구는 시스템 요구사항 분석과 정의를 바탕으로 설계가 진행 또는 일부 완료되어 구현 중에 있다. 추후 이 연구의 성능 평가는 자동번역모델 평가와 응용시스템 시험으로 나누어 진행된다. 자동번역모델은 평가용 테스트셋에 의한 자동 평가와 전문가에 의한 휴먼 평가에 따라 모델의 품질을 수치로 측정할 수 있다. 또한 응용시스템 시험은 소프트웨어 방법론의 개발 단계별 테스트를 적용한다. 이 연구를 통해 고천문 분야가 인공지능 자동번역 확산 플랫폼 시범의 첫 케이스라는 점에서 의의가 있다. 즉, 클라우드 기반으로 시스템을 구축함으로써 상대적으로 적은 초기 비용을 투자하여 활용성이 높은 한문 문장 자동 번역기라는 연구 인프라를 확보하는 첫 적용 학문 분야이다. 향후 이를 활용한 고천문 분야 학술 활동이 더욱 활발해질 것을 기대해 볼 수 있다.

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Study on the development of automatic translation service system for Korean astronomical classics by artificial intelligence - Focused on development results and test operation (천문 고문헌 특화 인공지능 자동번역 서비스 시스템 개발 연구 - 개발 결과 및 시험 운영 위주)

  • Seo, Yoon Kyung;Kim, Sang Hyuk;Ahn, Young Sook;Choi, Go-Eun;Choi, Young Sil;Baik, Hangi;Sun, Bo Min;Kim, Hyun Jin;Choi, Byung Sook;Lee, Sahng Woon;Park, Raejin
    • The Bulletin of The Korean Astronomical Society
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    • v.45 no.1
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    • pp.56.1-56.1
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    • 2020
  • 한국의 고문헌 중에는 다양한 고천문 기록들이 한문 형태로 존재하며, 이를 학술적으로 활용하기 위해서는 전문 번역가 투입에 따른 많은 비용과 시간이 요구된다. 이에 인공신경망 기계학습에 의한 인공지능 번역기를 개발하여 비록 초벌 번역 수준일지라도 문장 형태의 한문을 한글로 자동번역해 주는 학술 도구를 소개하고자 한다. 이 자동번역기는 한국천문연구원이 한국정보화진흥원이 주관하는 2019년도 Information and Communication Technology 기반 공공서비스 촉진사업에 한국고전번역원과 공동 참여하여 개발 완료한 것이다. 이 연구는 고천문 도메인에 특화된 인공지능 기계학습용 데이터인 천문 고전 코퍼스를 구축하여 이를 기반으로 천문 고전 특화 자동번역 모델을 개발하고 번역 서비스하는 것을 목적으로 한다. 이를 위해 구축되는 시스템은 크게 세 가지이다. 첫째, 로그인이 필요 없이 누구나 웹 접속을 통해 사용이 가능한 클라우드 기반의 고문헌 자동번역 대국민서비스 시스템이다. 둘째, 참여 기관별로 구축된 코퍼스와 도메인 특화된 번역 모델의 생성 및 관리할 수 있는 클라우드 기반의 대기관 서비스 플랫폼 구축이다. 셋째, 개발된 자동번역 Applied Programmable Interface를 활용한 한국천문연구원 내 자체 서비스가 가능한 AITHA 시스템이다. 연구 결과로서 먼저 구축된 천문 고전 코퍼스 60,760건에 대한 샘플링 검수 결과는 품질 순도 99.9% 이상이다. 아울러 도출된 천문 고전 특화 번역 모델 총 20개 중 대표 모델에 대한 성능 평가 결과는 기계 번역 텍스트 품질 평가 알고리즘인 Bilingual Evaluation Understudy 평가에서 40.02점이며, 전문가에 의한 휴먼 평가에서 5.0 만점 중 4.05점이다. 이는 당초 연구 목표로 삼았던 초벌 번역 수준에 충분하며, 현재 개발된 시스템들은 자체 시험 운영 중이다. 이 연구는 특수 고문헌에 해당되는 고천문 기록들의 번역 장벽을 낮춰 관련 연구자들의 학술적 접근 및 다양한 연구에 도움을 줄 수 있다는 점에서 의의가 있다. 또한 고천문 분야가 인공지능 자동번역 확산 플랫폼 시범의 첫 케이스로써 추후 타 학문 분야 참여 시 시너지 효과도 기대해 볼 수 있다. 고문헌 자동번역기는 점차 더 많은 학습 데이터와 학습량이 쌓일수록 더 좋은 학술 도구로 진화할 것이다.

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The Gender Difference in the Longitudinal Effect of Employment on Depressive Symptoms among Older Adults (노년기 취업이 우울에 미치는 종단적 영향의 성차)

  • Jun, Hey Jung;Kim, Myoung-Yong
    • 한국노년학
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    • v.34 no.2
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    • pp.315-331
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    • 2014
  • The goal of this study was to examine the association between employment and depressive symptoms among older adults in Korea, including analysis of potential gender differences. Using a sample of Korean adults aged 60 years or older from the 2008(Time 2) and 2010(Time 3) national longitudinal survey data from the Korean Longitudinal Study of Ageing, we regressed measures of depressive symptoms at Time 3 on employment at Time 2 (and employment both at Time 2 and Time 3), controlling for Time 2 depressive symptoms, subjective physical health, and sociodemographic variables as well. First, there was no evidence that older adults with a job at Time 2 had significantly lower levels of depressive symptoms at Time 3 compared to their counterparts. However, multi-group analyses showed that the effect of employment at Time 2 on depression at Time 3 differed by gender. For older men, employment predicted better mental health over time. However, this was not the case for older women. As such work role provided benefits only for older men. Second, older adults with a job at both Time 2 and Time 3 reported significantly lower levels of depressive symptoms at Time 3 than older adults who did not have a job either at Time 2 or Time 3. However, only older men who were employed at both Time 2 and Time 3 reported significantly less depression than their counterparts. These findings suggest that the mental health effects of employment are contingent on gender.