• Title/Summary/Keyword: , AHP 분석

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A Study on the Priority of RoboAdvisor Selection Factors: From the Perspective of Analyzing Differences between Users and Providers Using AHP (로보어드바이저 선정요인의 우선순위에 관한 연구: AHP를 이용한 사용자와 제공자의 차이분석 관점으로)

  • Young Woong Woo;Jae In Oh;Yun Hi Chang
    • Information Systems Review
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    • v.25 no.2
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    • pp.145-162
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    • 2023
  • Asset management is a complex and difficult field that requires insight into numerous variables and even human psychology. Thus, it has traditionally been the domain of professionals, and these services have been expensive to obtain. Changes are taking place in these markets, and the driving force is the digital revolution, so-called the fourth industrial revolution. Among them, the Robo-Advisor service using artificial intelligence technology is the highlight. The reason is that it is possible to popularize investment advisory services with convenient accessibility and low cost. This study aims to clarify what factors are critically important when selecting robo-advisors for service users and providers in Korea, and what perception differences exist in the selection factors between user and provider groups. The framework of the study was based on the marketing mix 4C model, and the design and analysis of the model used Delphi survey and AHP. Through the study design, 4 main criteria and 15 sub-criteria were derived, and the findings of the study are as follows. First, the importance of the four main criteria was in the order of customer needs > customer convenience > customer cost > customer communication for both groups. Second, looking at the 15 sub-criteria, it was found that investment purpose coverage, investment propensity coverage, fee level and accessibility factors were the most important. Third, when comparing between groups, the user group found that the fee level and accessibility factors were the most important, and the provider group recognized the investment purpose coverage and investment propensity coverage factors as important. This study derived useful implications in practice. First, when designing for the spread of the robo-advisor service, the basis for constructing a user-oriented system was prepared by considering the priority of importance according to the weight difference between the four main criteria and the 15 sub-criteria. In addition, the difference in priority of each sub-criteria shown in the group comparison and the cause of the sub-criteria with large weight differences were identified. In addition, it was suggested that it is very important to form a consensus to resolve the difference in perception of factors between those in charge of strategy and marketing and system development within the provider group. Academically, it is meaningful in that it is an early study that presented various perspectives and perspectives by deriving a number of robo-advisor selection factors. Through the findings of this study, it is expected that a successful user-oriented robo-advisor system can be built and spread in Korea to help users.

A Roadmap Establishment for the Acceptance of Land Development Earthwork Construction Automation Technology (단지조성 토공분야 건설 자동화 기술 도입을 위한 로드맵 수립)

  • Im, Dong Heui;Yun, Hee-Cheon;Kim, Seok-Kyu;Seo, Jongwon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.39 no.6
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    • pp.893-901
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    • 2019
  • Land development is an essential process to provide lands for housing, industrial, and tourism complex. The development and application of construction automation technology in land development construction are, however, not matured yet. Since land development requires massive investment in terms of cost and effort, the benefits of implementing earthwork construction automation technology could also be enormous. As such, the deployment of advanced technology needs to be assessed. In this paper, by investigating domestic and international advanced earthwork technology, 8 candidate technologies to be developed is derived. These technologies are then prioritized using AHP and web-based survey that distributed to experts in the field of civil and infrastructure. As a result, advanced earthwork fleet management platformization and tele-operation systems for unmanned earthwork are identified as the top priority. Besides through sensitivity analysis, the trends of the technology rank by the weight distribution of the evaluation factor is investigated. Consequently, the research and development processes for the earthwork construction automation technology in land development are explored and based on the results, the research and development road map plan is established.

A Study on Evaluation of Plan to Improve Cycling Environment (자전거 주행환경 개선방안의 평가에 관한 연구)

  • Hwang, Jung-Hoon;Kim, Kap-Soo
    • Journal of Korean Society of Transportation
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    • v.23 no.8 s.86
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    • pp.203-213
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    • 2005
  • Recently, with the increase of the interest to global environmental problems, bicycle has been recognized as the most environmentally friendly transportation mode. To promote cycling, it is necessary to ensure road space that bicycle can keep running safely and smoothly. This paper aims to evaluate the district with rearranged road space and network, given priority to bicycle, comparing the traditional district which are given priority to car from viewpoints of environment, safety and accessibility. As evaluation indicators, the carbon dioxide emission on the environment. the number of collision between car and bicycle on safety and an accumulated frequency measure on accessibility were used. As the result, it was clarified that bicycle road measures to create bicycle road by reallocation of road space and form bicycle exclusive network were effective.

A Study on the Establishment and Application Plan of Social and Physical Indicators for the Inclusive City (포용도시를 위한 사회적·물리적 지표의 구축과 활용방안에 관한 연구)

  • Hwang, Sun Ah;Kim, Jong Gu;Sohn, Jee Hyun
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.36 no.4
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    • pp.735-745
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    • 2016
  • In international communities such as UN-Habitat, Asian Development Bank, OECD, and etc. the importance of formulating and planning for equal living of all citizens within a city regardless of any social hierarchy is being recognized recently. For this purpose the concept of 'the inclusive city' is introduced, which requires the collective consideration of physical and social factors in urban planning. This study aims at the establishment of efficient indicators in order to graft the concept of the inclusive city on urban design, and at searching a plan capable of improving the inclusiveness through applying the developed indicators to an urban space actually. After introducing the indicators the priority orders of those are searched through AHP analysis and the corelation with the factors of urban planning is examined and analysed based on the priority, so as to suggest an efficient and practical plan for promoting the inclusive city in future.

The Influence that Correlates between Festival Programs and the Themes on the Festival Evaluations -Through the Case of the Representative Festivals of Seoul Metropolitan Borough- (축제평가와 축제프로그램의 테마 연관도 분석 -서울시 자치구 대표축제를 중심으로-)

  • Yun, Seong-Jin;Kim, Kyoung-Soo
    • The Journal of the Korea Contents Association
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    • v.17 no.3
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    • pp.297-304
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    • 2017
  • In this study, we have investigated the relationship between festivals evaluation and the theme of festivals programs by using 'AHP survey of experts' on two festivals in each highest and lowest evaluated festivals. As a result, the musical performance of the opening ceremony of Hwajun Festival, the experimental village program of hansung bakjae festival, the street parade of Itaewon and the prehistoric street parade of Gandong cultural festival were found to have the highest relations with the themes. The result reveals the fact that the representative program of festival has been selected, program name was closely related to festival theme, matrix type program and experiential type program where leads the direct participation of visitors were prerequisite, and the festivals with highly related to the theme were also highly evaluated. Therefore, in order for the festival to receive a good evaluation, the high theme-related programs should be focused as main programs of festivals, and the low theme-related programs should pay more attention on their themes for promoting and branding diverse, thematic festivals.

Study on the Priority of Defense R&D Project for Verifying Weapon Systems Requirement (전력소요 통합검증을 위한 국방 R&D사업 우선순위 선정에 관한 연구)

  • Lee, Ho-Jin;Ahn, Nam-Su
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.5
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    • pp.153-159
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    • 2018
  • In recent years, the development of weapons systems in the field of defense research and development has become increasingly large, complex, and long-term, and so have budgets and the time spans involved. In order to improve this, the Weapon Systems Requirement Verification Committee, which benchmarked the preliminary feasibility of the private sector, was established to verify the appropriateness of requirements, and the necessity and priority of the projects. This research proposes a methodology for analyzing and prioritizing proposed weapons systems for effective and strategic allocation of defense budget funding. First, the evaluation factors that can be used in the defense sector were assessed by analyzing the related fields. We set the weighting of items by using the analytical hierarchy process for technical risk assessment and technical profitability evaluation. After that, we applied the methodology to 32 weapons systems and analyzed the results. In conclusion, through this study, it was possible to analyze profitability dimensions overlooked in the existing methodology.

Analysis of Security System Priority for the Systematic Defense Technology Security (체계적인 방위산업기술보호를 위한 보호체계 우선순위 분석 연구)

  • Park, Heungsoon;Kim, Seyong;Kim, Yonghwan
    • Convergence Security Journal
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    • v.19 no.4
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    • pp.3-12
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    • 2019
  • The outflow of defense technology can cause serious damage not only in terms of business losses, but also in terms of national security and national interests. Recently, the government has enacted the Defense Technology Security Act, recognizing the importance of technology in the defense industry, and prepared guidelines for the defense technology security accordingly. According to the law, institutions and companies with defense technologies should establish a defense technology protection system, and the government should implement various technology protection policies to improve their level of technology protection. In this study, the implications were derived by comparing existing technology protection guidelines and priority analysis was performed on the protection system details through AHP for self-diagnosis items in the defense technology security guidelines. As a result, it is expected that it will enable efficient diagnosis of the level of protection and policy support for the systematic establishment of the protection system for the target institutions.

A Comparison Study on the Importance and Problems of Assessment Items of the G-SEED System (G-SEED 평가항목별 중요도 및 문제점 비교연구)

  • Jang, Hyun-Sook;Lee, Sang-Ho
    • KIEAE Journal
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    • v.14 no.1
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    • pp.113-120
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    • 2014
  • The Green growth has been demanded in all industrial sectors due to environmental destruction and exhaustion of natural resources. Buildings have consumed 1/3 of the total energy and 40% of natural resources and have accounted for 50% of $CO_2$ emissions and 30-50% of waste materials. In 1991, BREEAM(Building Research Establishment Environmental Assessment Method) of the British BRE(Building Research Establishment) had begun reduction of $CO_2$ emissions and energy saving movements, in which all the countries around the world have participated. The Republic of Korea has taken part in this trend by declaring a "National Vision in the Green Growth" in 2008 and implementing regulations on "Low Carbon, Green Growth" in 2010. G-SEED(Green Standard for Energy and Environmental Design) based on GBCS(Green Building Certification System) has been actively promoted for its application. This study has limited its scope to G-SEED office buildings. It has conducted surveys of problems and assessment items of the G-SEED identified in the preceding study by the AHP(Analytic hierarchy process) method. The purpose of this study is to conduct a comparison analysis of problems and ranking of evaluation items recognized in the survey and to be presented as reference materials for G-SEED system improvements at its next amendments.

An Evaluation Model of IT PMO Performance Using Pentagon Model (Pentagon Model을 활용한 정보화 프로젝트 PMO의 성과평가 모형 제시)

  • Kim, Ki-Hyun;Park, Geun-Wan;Hwang, Seung-June
    • The Journal of Society for e-Business Studies
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    • v.21 no.4
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    • pp.119-136
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    • 2016
  • Precedent studies revealed that success of IT project strongly depends on the competency of PMO(project management offices), however, there are only few studies which show the importance of PMO competency. In this study, we will suggest an evaluation model of IT PMO competency using the Pentagon Model which is a tool to assess the performance of project organization, and the Analytic Hierarchy Process. We classified effect factor of PMO competency into 25 items in 5 fields such as Structure, Technology, Culture, Interaction, Social Relations and Networks based on pentagon model, also analysis of criticality between the effect factors was conducted by AHP. The study result shows 3 factors of Structure were included in the top 10, while 2 factors of Technology, Culture, Interaction were included separately. In terms of Social Relations and Networks, only 1 factor was included in the top 10. Therefore Structure of PMO should be aggressively considered for the successful IT project.

User Satisfaction Analysis on Similarity-based Inference Insect Search Method in u-Learning Insect Observation using Smart Phone (스마트폰을 이용한 유러닝 곤충관찰학습에 있어서 유사곤충 추론검색기법의 사용자 만족도 분석)

  • Jun, Eung Sup
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.1
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    • pp.203-213
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    • 2014
  • In this study, we proposed a new model with ISOIA (Insect Search by Observation based on Insect Appearance) method based on observation by insect appearance to improve user satisfaction, and compared it with the ISBC and ISOBC methods. In order to test these three insect search systems with AHP method, we derived three evaluation criteria for user satisfaction and three sub-evaluation criteria by evaluation criterion. In the ecological environment, non-experts need insect search systems to identify insect species and to get u-Learning contents related to the insects. To assist the public the non-experts, ISBC (Insect Search by Biological Classification) method based on biological classification to search insects and ISOBC (Insect Search by Observation based on Biological Classification) method based on the inference that identifies the observed insect through observation according to biological classification have been provided. In the test results, we found the order of priorities was ISOIA, ISOBC, and ISBC. It shows that the ISOIA system proposed in this study is superior in usage and quality compared with the previous insect search systems.