• Title/Summary/Keyword: (TAM)

Search Result 1,051, Processing Time 0.025 seconds

Augmented Reality (AR) Fashion Shopping Service Acceptance Based on Consumers' Technology Readiness (소비자 기술준비도에 따른 증강현실(AR) 패션 쇼핑 서비스 수용의도)

  • Hur, Hee Jin;Lee, Ha Kyung
    • Fashion & Textile Research Journal
    • /
    • v.23 no.3
    • /
    • pp.347-357
    • /
    • 2021
  • This study analyzed the effects of optimism and innovativeness, the two drivers of a consumer's technological readiness to use an augmented reality(AR) fashion shopping service within the framework of the Technology Acceptance Model (TAM). The survey was conducted on 249 people (males = 58; females = 191) in their 20s who were willing to participate in the AR experience. Data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling by AMOS 22.0. The results indicated that a greater level of perceived optimism had a positive influence on the ease of use and usefulness of the technology. The findings also show that consumers with a high degree of innovativeness tend to have a higher level of playfulness toward AR fashion shopping. Regarding the effects of user beliefs, ease of use had a positive effect on the perception of usefulness and playfulness with higher levels implying a higher consumer intention to adopt an AR fashion shopping service. In addition, this study reveals the moderating effect of consumers with high-fashion versus those with low-fashion innovativeness. For the latter, technological innovation had an insignificant effect on playfulness, thus indicating that consumers with low interest in fashion did not enjoy AR fashion shopping even if the technology was highly innovative. Nevertheless, the analysis confirms the possibility that experiencing a fashion product through AR technology could replace the actual experience of wearing the products.

Correlations between abnormalities of morphological details and DNA fragmentation in human sperm

  • Nguyen, Hiep Tuyet Thi;Dang, Hong Nhan Thi;Nguyen, Thai Thanh Thi;Nguyen, Trung Van;Dang, Thuan Cong;Nguyen, Quoc Huy Vu;Le, Minh Tam
    • Clinical and Experimental Reproductive Medicine
    • /
    • v.49 no.1
    • /
    • pp.40-48
    • /
    • 2022
  • Objective: As the associations of sperm DNA fragmentation with morphology have not been examined in detail, this study aimed to investigate the relationship between abnormalities of morphological details and DNA integrity in human sperm. Methods: In this cross-sectional study, men from infertile couples were enrolled at Hue Center for Reproductive Endocrinology and Infertility, Vietnam. Conventional semen parameters, including morphological details, were analyzed following the World Health Organization 2010 criteria. Sperm DNA fragmentation was evaluated using a sperm chromatin dispersion assay. The relationships and correlations between semen parameters, sperm morphology, and the type of halosperm and the DNA fragmentation index (DFI) were analyzed. Results: Among 130 men in infertile couples, statistically significant differences were not found in the sperm halo type between the normal and abnormal sperm morphology groups. The percentage of round-head spermatozoa was higher in the DFI >15% group (16.98%±12.50%) than in the DFI ≤15% group (13.13% ±8.82%), higher values for amorphous heads were found in the DFI >15% group, and lower values for tapered heads were observed in the DFI ≤15% group; however, these differences were not statistically significant. Small-halo sperm and the DFI were positively correlated with round-head sperm (r=0.243, p=0.005 and r=0.197, p=0.025, respectively). Conclusion: The rate of general sperm morphological abnormalities in semen analysis was not related to sperm DNA integrity. However, round sperm heads were closely associated with sperm DNA fragmentation.

Double burden of malnutrition in ethnic minority school-aged children living in mountainous areas of Vietnam and its association with nutritional behavior

  • Truong, Duong Thuy Thi;Tran, Trang Huyen Thi;Nguyen, Tam Thanh Thi;Tran, Van Hong Thi
    • Nutrition Research and Practice
    • /
    • v.16 no.5
    • /
    • pp.658-672
    • /
    • 2022
  • BACKGROUND/OBJECTIVES: Although children of ethnic minority groups are experiencing a transition from a predominance of undernutrition to overnutrition, there is little evidence of a dual-malnutrition burden. Therefore, this study examined the double burden of malnutrition among school-aged ethnic minority children living in mountainous areas and its association with their diets. SUBJECTS/METHODS: A cross-sectional study was conducted from September 2019 to March 2020 in 3 mountainous areas of Northern Vietnam among 1,556 ethnic minority school-aged children. The prevalence of under-nutrition (stunting and thinness) and over-nutrition (overweight and obesity) were measured using the WHO 2006 child growth standards (height-for-age and BMI-for-age Z-score). Nutritional practices were evaluated by the frequency of food consumption based on a 4-level scale. RESULTS: The percentage of children with stunting and thinness were 14.0% and 5.4%, respectively, while the figure for overweight/obesity was 9.4%. The factors positively associated with stunting were living in a family with more than 2 children or being Muong/other ethnicities compared to the Tay ethnicity. Children who consumed fish/shrimps/crabs or milk weekly/daily were less likely to be undernourished compared to those who never consumed these foods. By contrast, children who never consumed foods rich in vitamin A precursors and vitamin A and fruit or consumed daily snacks/junk food were more likely to be overweight/obese. CONCLUSIONS: Undernutrition remains a common issue among school-aged children and adolescents of ethnic minority groups, while over-nutrition exists simultaneously. Public health nutrition programs promoting adequate diets and positive lifestyle changes related to nutrition are essential to tackle the double burden of malnutrition among ethnic minority children.

An Empirical Analysis of Influential Factors for Widget Interface : Extended TAM Including Attributes (Widget 인터페이스 영향요인 분석 : 속성을 고려한 확장된 기술수용모형)

  • Han, Mi-Ran;Lee, Sung-Joo;Park, Peom
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.15 no.2
    • /
    • pp.127-137
    • /
    • 2010
  • A Widget platform is acknowledged to be a next generation intelligent platform that is well suited to Web 2.0 and mobile convergence environments. With prospects of growth, examining users' perceptions of current widgets can be a valuable source of information in setting directions for Widget's future development. This study identifies user interface factors that affect widget usability and investigates a strategic approach to promoting the use of widgets by analyzing user's "intention to use" in connection with the identified interface factors. The experimental results show the consistency, intuition, minimal action, and personalization have a positive(+) effect on perceived ease of use and that personalization and design have a causal effect on perceived enjoyment. Inaddition, perceived ease of use has an influence on perceived enjoyment that, inturn, has a direct influence on intention to use. On the other hand, the hypothesis that perceived ease of use has a direct effect on intention to use was rejected.

The Study on Impact of Introduction Characteristics Factor of EMR System on Perceived Usefulness and Ease of Use and Behavioral Intention to Use (EMR시스템의 도입 특성요인이 지각된 유용성, 편이성 및 사용의도에 미치는 영향에 관한 연구)

  • Im, Hyung-Joo;Shim, Jeong-Taek;Lee, Sang-Shik
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.14 no.2
    • /
    • pp.32-50
    • /
    • 2009
  • Since 1990 when order communication system(OCS) was first introduced, the use of information technology in medical service has been widely accepted in order to enhance quality and customer relationship as well as to increase managerial efficiency. Medical information system is rapidly increasing and is trying to make ubiquitous healthcare environment through telemedicine system. Especially, medical profession and government have taken interest in electronic medical record (EMR) system which can digitalize and manage all medical records in hospitals. By recording patient's medical information in real time, EMR system can improve service efficiency and customer service quality including short waiting time, various utilization of clinic information, and reduced cost.

Pattern of microimplant displacement during maxillary skeletal expander treatment: A cone-beam computed tomography study

  • Ney Paredes;Ausama Gargoum;Ramon Dominguez-Mompell;Ozge Colak;Joseph Bui;Tam Duong;Maya Giannetti;Fernanda Silva;Kendra Brooks;Won Moon
    • The korean journal of orthodontics
    • /
    • v.53 no.5
    • /
    • pp.289-297
    • /
    • 2023
  • Objective: To analyze the microimplant (MI) displacement pattern on treatment with a maxillary skeletal expander (MSE) using cone-beam computed tomography (CBCT). Methods: Thirty-nine participants (12 males and 27 females; mean age, 18.2 ± 4.2 years) were treated successfully with the MSE II appliance. Their pre- and post-expansion CBCT data were superimposed. The pre- and post-expansion anterior and posterior inter-MI angles, neck and apical inter-MI distance, plate angle, palatal bone thickness at the MI positions, and suture opening at the MI positions were measured and compared. Results: The jackscrew plate was slightly bent in both anterior and posterior areas. There was no significant difference in the extent of suture opening between the anterior and posterior MIs (P > 0.05). The posterior MI to hemiplate line was greater than that anteriorly (P < 0.05). The apical distance between the posterior MIs was greater than that anteriorly (P < 0.05). The palatal thickness at the anterior MIs was significantly greater than that posteriorly (P > 0.01). Conclusions: In the coronal plane, the angulation between the anterior MIs in relation to the jackscrew plate was greater than that between the posterior MIs owing to the differential palatal bone thickness.

Corrosion Protection Properties of Co3O4 and CoFe2O4 Nanoparticles for Water-Based Epoxy Coatings on 2024-T3 Aluminum Alloys

  • Thu Thuy Thai;Anh Truc Trinh;Thi Thanh Tam Pham;Hoan Nguyen Xuan
    • Corrosion Science and Technology
    • /
    • v.22 no.2
    • /
    • pp.90-98
    • /
    • 2023
  • In this study, cobalt oxide (Co3O4) and cobalt-doped magnetite (CoFe2O4) nanoparticles were synthesized by a hydrothermal method. They were then used as corrosion inhibitors for corrosion protection of AA2024-T3 aluminum alloys. These obtained nanoparticles were characterized by x-ray diffraction, field-emission scanning electron microscopy, and Zeta potential measurements. Corrosion inhibition activities of Co3O4 and CoFe2O4 nanoparticles were determined by performing electrochemical measurements for bare AA2024-T3 aluminum alloys in 0.05 M NaCl + 0.1 M Na2SO4 solution containing Co3O4 or CoFe2O4 nanoparticles. Corrosion protection for AA2024-T3 aluminum alloys by a water-based epoxy with or without the synthesized Co3O4 or CoFe2O4 nanoparticles was investigated by electrochemical impedance spectroscopy during immersion in 0.1 M NaCl solution. The corrosion protection of epoxy coating deposited on the AA2024-T3 surface was improved by incorporating Co3O4 or CoFe2O4 nanoparticles in the coating. The corrosion protection performance of the epoxy coating containing CoFe2O4 was higher than that of the epoxy coating containing Co3O4.

Understanding the intention to use Multimedia messaging services (멀티미디어 메시지 서비스 사용의도에 미치는 영향에 관한 연구)

  • Kim, Kyung-Kyu;Shin, Ho-Kyoung;Kim, Beom-Soo
    • Journal of the Korea Society of Computer and Information
    • /
    • v.14 no.2
    • /
    • pp.91-101
    • /
    • 2009
  • MMS (Multimedia Messaging Services) is one of the most basic services of mobile communication as well as a promising m-commerce enabling service. In our study, we hypothesize that the personality-based and cognitive traits of TAM and social cognitive theory are antecedents to MMS acceptance asking: what are the key determinants of intention to use MMS? An empirical investigation of 1,016 mobile phone users in South Korea was conducted. PLS results provided support for the effects of self-efficacy, perceived ease of use, relative advantage, credibility on attitude toward MMS use and strong support for the effect of attitude toward intention to use MMS. Our results provided a detailed account of the key forces underlying users intention to use MMS including personal and cognitive trait measures. Theoretical and practical implications of these findings are discussed in the paper.

An Empirical Study on the Intention to Continue Using Generative AI in Engaged Learning: Focusing on the ChatGPT Case (참여형 학습에서 생성형 AI 지속 사용 의도에 대한 실증적 연구: ChatGPT 사례 중심으로)

  • Kyungsoon Kim;Nacil Kim;Myoungsoo Kim;Yongtae Shin
    • Journal of Information Technology Services
    • /
    • v.22 no.6
    • /
    • pp.17-35
    • /
    • 2023
  • This study investigated how helpful the use of generative AI such as ChatGPT is in conducting engaged learning at each university. In this study, based on the experiences of users using generative AI technology, we analyzed the relationship between usability and ease in consideration of the characteristics of learners, and examined whether there is an intention to continue using generative AI technology in the future. In this study, in order to verify the factors affecting the intention to use ChatGPT technology in order to solve the problems given in the participating classes, we examined previous papers based on the Technology Acceptance Model (TAM) and the Information System Success Model (IS), extracted the factors affecting the intention of ChatGPT technology, and presented the research model and hypothesis. Empirical research on the continuous use of generative AI in participatory learning using ChatGPT was conducted to determine whether it is suitable for long-term and continuous use in the educational environment, and whether it is sustainable by examining the intention of learners to continue using it. First, user satisfaction was positively related to the intention to continue using generative AI technology. Second, if the user experience has a great influence on the intention to continue using ChatGPT technology, and users gain experiences such as usefulness, interest, and effective response in the process of using the technology, the evaluation of the technology is positively formed and the intention to continue using it is high. Third, the ease of use of the technology also showed that it was intended to be used continuously when an environment was provided in which users could easily and conveniently utilize generative AI technology.

Evaluating the Current State of ChatGPT and Its Disruptive Potential: An Empirical Study of Korean Users

  • Jiwoong Choi;Jinsoo Park;Jihae Suh
    • Asia pacific journal of information systems
    • /
    • v.33 no.4
    • /
    • pp.1058-1092
    • /
    • 2023
  • This study investigates the perception and adoption of ChatGPT (a large language model (LLM)-based chatbot created by OpenAI) among Korean users and assesses its potential as the next disruptive innovation. Drawing on previous literature, the study proposes perceived intelligence and perceived anthropomorphism as key differentiating factors of ChatGPT from earlier AI-based chatbots. Four individual motives (i.e., perceived usefulness, ease of use, enjoyment, and trust) and two societal motives (social influence and AI anxiety) were identified as antecedents of ChatGPT acceptance. A survey was conducted within two Korean online communities related to artificial intelligence, the findings of which confirm that ChatGPT is being used for both utilitarian and hedonic purposes, and that perceived usefulness and enjoyment positively impact the behavioral intention to adopt the chatbot. However, unlike prior expectations, perceived ease-of-use was not shown to exert significant influence on behavioral intention. Moreover, trust was not found to be a significant influencer to behavioral intention, and while social influence played a substantial role in adoption intention and perceived usefulness, AI anxiety did not show a significant effect. The study confirmed that perceived intelligence and perceived anthropomorphism are constructs that influence the individual factors that influence behavioral intention to adopt and highlights the need for future research to deconstruct and explore the factors that make ChatGPT "enjoyable" and "easy to use" and to better understand its potential as a disruptive technology. Service developers and LLM providers are advised to design user-centric applications, focus on user-friendliness, acknowledge that building trust takes time, and recognize the role of social influence in adoption.