• 한국의류학회지
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• 제34권7호
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• pp.1205-1219
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• 2010

This study analyzes the conditions and products of internet shopping malls that sell natural dyeing products. In this study, 98 natural dyeing internet shopping malls were selected. The results of this study are as follows. The locations of the internet shopping malls were Gyeonggi-do, Seoul, Jeollanam-do, Gyeongsangbuk-do, Gwang-ju (city), Daegu (city), Busan (city), Gyeongsangnam-do, and Jeju-do. The most frequent dyes of the natural dyeing products were loess, followed by charcoal, indigo, and persimmon. Indigo was most frequently used in Seoul, with loess and charcoal most frequent in Gyeonggi-do. Persimmon, indigo, loess, and charcoal were mainly used in Jeollanam-do, with persimmon and loess in the Gyeongsangbuk-do, and persimmon in Jeju-do. The highest ordered product categories were accessories, followed by adult clothing, interior decoration products, and bedding. The most frequent products were bedclothes, followed by scarves, female shirts, blouses, pillows, female jackets, and vests. Regarding the price of products, 150,000-200,000 won was the highest for the Saenghwal Hanbok, with 10,000-30,000 won for underwear, 30,000-60,000 won for accessories, and 100,000-150,000 won for bedding. Concerning product information, 58.2% of internet shopping malls offer the product size and almost half of them did not show the properties or directions for handling the product. Based on the research results, the problems of the conditions and products of natural dyeing internet shopping mall were derived. The results show that the natural dyes of internet shopping malls lacked regional symbolism, the products were not specialized, and product information was not fully offered to consumers. To solve these problems, the strategies for marketing the promotion of the natural dyeing internet shopping mall were, ‘Using natural dyes from local resources’, ‘Market oriented and specialized item design’, and ‘Offer right product information’.

• 복식
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• 제66권1호
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• pp.135-154
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• 2016

The purpose of this study is to research the characteristics and types applied to Korean and foreign luggage brands, and then develop pattern designs for the luggage by applying Korean cultural contents that meet the various fashion needs of travel goods. To select the Korean and foreign luggage brands, a web search was utilized by inputting the keyword, 'luggage brand'. The results, which were extracted from 200 web documents, produced 27 Korean brands and 29 foreign brands that met the requirements. For the data analysis, images and contents were collected through luggage brand websites, and then 927 pattern designs were extracted. The results were as follows. First, characters, figures, animals, and plants were commonly used for the pattern design motifs applied to Korean and foreign luggage. A notable trend was that these motifs were expressed in a stylistic way with a graphic touch. Also, a singular point was formed from the luggage overall, and regularly repeated patterns were very common as well. Secondly, pattern designs for luggage were developed through the application of 'Hangul', 'Hanbok', and 'Hanok'. Nine kinds of patterns were designed via the phases of change into a vector image and color adjustments, and were simulated in luggage design. Adobe Photoshop CS 7.0, and Adobe Illustrator CS 5.0 programs were used for the pattern designs and simulations. This study is meaningful in that it suggested pattern designs for different kinds of luggage in the motifs of Korean cultural contents. It can be used as a useful reference, as we are in a time period where travel goods have become individualized, advanced, and fashionable, as well as laying stress on original design based on cultural interpretation.

• 한국의상디자인학회지
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• 제7권3호
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• pp.167-179
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• 2005

Skirts hold an important position in dress culture among various dress forms, being worn by more than half of mu. In this study, Chima is defined as garment for lower part of the body without crotch sewing, contrasting with trousers. The authors classify and compare the formation of the skirts of minority races in Yunnan area, based on Korean Chima, understanding the forms of skirts and examining the composition, color, pattern and material. For the study, the authors investigated 57 pieces of skirts among 341 pieces of minority races dresses from Yunn Nationality Museum collection exhibited at Korea Folk Village in May 2003, and referred to customs materials and photos in various literatures. Skirts in Yunnan area are divided into 6 areas, that is, seamless one-piece skirt area, wrapskirt area and mixed type skirt area. Skirt formation factors from the effect of environment such as climate, lifestyle and means of production were studied, and characteristics, differences and similarities were reviewed. Figure of skirts are studied by compostion, color, material, and technique. By composition, they can be classified based on the similarity to Hanbok (traditional Korean dress). By color, worshipped color and preferred color vary by races and by area. Materials vary in kinds and thickness by area with various climate. By technique, national characteristic patterns are inherited through national traditional dyeing and embroidery. It is not easy to conclude based on single item of skirt, but we suggest that national dresses have been settled through the mutual supplements between the effect of social and cultural exchange such as historical inheritance, geological environment, religion and production activity and the various forms of skirts from changes in shape, color, material and wearing form of dresses.

• 한국의상디자인학회지
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• 제18권4호
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• pp.17-29
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• 2016

Though the po as the basic apparel of the Joseon Dynasty period was various in kind as it was worn by people of different times, places, duties and statuses. it was unified as Juui with apparel reform at the late Joseon Dynasty. Though people of today have good feelings about hanbok, they rarely wear it because of its uncomfortable wearing sensation and the fastidious care after its use. However, efforts should be made to develop designs and to improve its use convenience through the study on the Korean traditional clothing now that overseas examples exist in which other countries' traditional clothing was successfully popularized. In this regard, targeting the children in their preschool ages when their socialization arises along with their physical development that have great influence on their adulthood, this study aims to suggest a design of overcoats that combines the various characteristics of the po in Joseon Dynasty period with those of the modern children's overcoats so that they might have positive attitudes towards Korean traditional clothes, and to contribute to its popularization. The study applied the characteristics of po to the design of children's overcoats so that children and their parents could choose to wear them with little repulsion. In this way, it attempted to resolve the inconveniences of the Korean traditional clothes and make the general public have positive perception about them. It is expected that the continuous development of the design that combines the Korean traditional clothes and children's clothes will contribute to the popularization of the Korean traditional clothes.

• 한국의류학회지
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• 제40권1호
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• pp.56-68
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• 2016

Popular culture has symbolic meaning and has been constructed through different mass media. Newspapers played a significant role in 1950s and 1960s public culture. In particular, editorial cartoons in newspapers expressed social aspects of the age implicitly through satire and criticism. This study examines delivered culture by reflecting the past social aspects and inquiring on clothing featured in the editorial cartoon "Gobau". As for a research method, literature research was conducted on clothing of the age with a review of "Gobau". As for a research range, examination was done based on the complete works of Gobau composed of 5 volumes published as a first edition by Hankookmunhwasa on November, 1973. Early "Gobau" cartoons from 1951-1963 were published in 5 volumes; therefore, research was conducted for the era from 1950s to the early 1960s. Clothing expressed in "Gobau" were reviewed, classified into formative characteristics and internal meaning. Internal meaning was examined by dividing into the expression of social aspects and criticism of society. The research findings are as follows. First, clothing in "Gobau" reflected characteristic in direct manner. There was a coexistence of Hanbok and western-styled, clear distinction between men's trousers and women's skirt. Besides, various kinds of women's western-styled dress appeared in the 1960s. Second, they showed the dress culture that reflected past social aspects. Many aspects were included to reconstruct old and worn clothes due to scarce resources after the Korean War, and cherishing clothes, buying fabric directly to making clothes, making clothes from dressmaking shop, and restrictions on imported goods and luxury items. Third, the study also examined the social norms for fashion. It contained negative perspectives on women wearing pants, short skirts, and new hair styles (like perms) from western culture as well as lipstick.

• 한국의류학회지
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• 제30권5호
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• pp.772-778
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• 2006

Silk organza can make the silhouette of clothes bulky and rich, owing to its stiffness. And silk organza in the gum has better dyeability so can be dyed more bright and deeper color than scoured silk because silk organza has sericin gum that has better dyeability than fibroin. So, silk organza came into the most broad use as the material for Hanbok, especially in summer. But the silk organza has poor color fastness. Sericin is removed from organza when silk organza go through scouring. The purpose of this research is to find out the optimum conditions that the scoured silk fabrics can get stiffness by persimmon juice treatment. For experiments, non scoured, partially scoured and fully scoured silk fabrics were prepared by alkali treatments. Then 3 kinds of silk fabrics were treated with the concentration of 1, 5, 10, 50 and 100% of persimmon Juice. The change of fiber surface of the various silk fabrics were observed By SEM. The hand values of those fabric samples also were measured hand values by Kawabata Evaluation System and stiffness by Cantilaver method. By scouring, the silk organza got more flexibility and less cohesiveness between their fibers. And it can be a little more bulky by removing gum. Namely, silk organza lost its unique stiff and crisp handle. By the persimmon juice treatment, tannin component could be coated on the fiber surface. so that the stiffness of the fabrics were improved.

• 한국의류학회지
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• 제31권8호
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• pp.1252-1261
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• 2007

The purpose of this study was to grasp the utilization of traditional Korean Patterns used for fashion cultural products. To achieve this purpose, this study examined the range of fashion cultural products through literature review, previous researches, and market surveys and analyzed the situation of fashion cultural products and the kinds, expression methods, expression techniques, and repeat styles of utilized patterns. The analysis results are as follows. First, in the use of traditional pattern, the most frequently-used fashion cultural products were small and inexpensive accessories, followed by fashion apparel, miscellaneous goods, and living cultural goods. Second, the most frequently-used traditional patterns were plant patterns, especially flower patterns. The next frequently-used ones were mixed patterns, especially in the mixture of flower and letter patterns, and $cloisonn\'{e}$ and flower patterns. The next frequently-used traditional patterns were animal patterns(especially butterfly patterns), followed by geometric patterns, lucky omen patterns, and letter patterns. In the expression methods of used patterns, most products except handicrafts preferred simplified patterns to real patterns. Finally, in the expression techniques of traditional patterns, the most frequently used technique was traditional embroidery, followed by the use of weaving fabrics such as fine gauze and brocade which are used for Hanbok. Also, transfer dyeing which is one of printing techniques, DTP(digital textiles printing), a mixed technique which adds embroidery to weaving fabrics, hand-painting, and a gilt technique were used. The results of this study suggest that most fashion cultural products except few designers' works attached weight to some specified patterns and expression techniques regardless of the characteristics of products since there is little understanding of a variety of patterns and are few researches and development on expression techniques.

• 복식
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• 제57권7호
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• pp.108-121
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• 2007

The purpose of this study was to seek the means of enlarging the application of Saek-dong to fashion products by surveying and analysing the recognition and image of Saek-dong in college students. As a research procedure, the bibliographical survey on the meaning and history of Saek-dong was preceded in this study, and the students were examined on the recognition and image of Saek-dong through the questionnaires. The female students were more acquiesced with the Saek-dong and Saek-dong clothing than the male students. And the students thought that the Saek-dong was our original and traditional clothing because it was worn by our ancestors from the earliest years. The word Saek-dong reminded them of red, yellow, blue, green, white and red-brown colors in order of appearance. The most familiar color-arrange to them was red+yellow+dark-brown+green+blue, and the blue, purple, green, red, white color was thought as manly Saek-dong colors and the yellow, red, dark-brown, pink, white was regarded as feminine Saek-dong colors. Saek-dong was primarily associated with the image of Saek-dong clothing and most of the students expressed their feeling about the Saek-dong as 'cute.' Most of the students responded that the practical Hanbok was best illustrated as the most applied clothing of Saek-dong and that the attempt to apply the color and pattern of Saek-dong to other modern artistic products was likely to damage the worth of traditional Saek-dong. When it comes to the matter of applying the design of Saek-dong to the fashion products, male students thought that it could be best applied to the shirts, while female students thought that the design of Saek-dong could best be applied to the personal ornaments.

• 복식문화연구
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• 제19권4호
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• pp.712-722
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• 2011

The purpose of this study is to examine the types and characteristics of decorative techniques applied to the Korean traditional skirt of contemporary style. For the purpose, this researcher selected 167 pieces of Korean traditional skirts which were shown in relevant monthly magazines published between 2001 and 2010. Then, the researcher classified the types of decorative techniques found in those selected pieces and analyzed the characteristics of decoration technique for each area of the pieces and the characteristics of patterns used in relation to those techniques. The Korean traditional skirt, otherwise called 'Hanbok chima', was classified into two types, single and composite, in accordance with which technique of decoration was used to it. The single type was characterized by so many embroideries, while the composite type, a combination of two decorative techniques, seonchigi and jatmulim. In the Korean traditional skirt, decorative techniques were applied to the knotting and entire of the skirt. Patterns used to decorate the Korean traditional skirt were usually in form of embroidery, gold or silver foil or painting. Out of the patterns, those which were embroidered or painted were shaped flowers, while those which were plated with gold or silver are shaped bosangdangchomun and flowers. There were other decorative techniques than mentioned above, for example, applying two or more different colors to the hem of the skirt, attaching pads to the knotting of the skirt and padding a decorative cloth on the front center of the skirt.

• Human Ecology Research
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• 제51권3호
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• pp.285-291
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• 2013

Interest in traditional culture has been increasing due to globalization. We need to create fashion items using Korea folk culture like the Hanbok. In this paper, the design development of toddler's pajamas was attempted by using women's Sokgot pants, which were worn by women in Joseon Dynasty period. The study involved a review of literature and an investigation of past relics. Traditional women's Sokgot pants had a 'mu' or 'dang' in the crotch which is called 'the mit' now. The opening of the mit will be used for designing toddler's pajamas. Design suggestions for four styles of toddler's pajamas, which reflect the formative characteristic of women's Sokgot pants, have been created. Research outcomes are as follow: the characteristics of Ran-pants are applied to design 1 and design 2. There have pleats along the waistband of the toddler's pajamas, making the Mu more hidden. Pleats of the waist part are achieved by using an elastic, which also makes the pajamas easier to fit and to wear. The characteristics of Gaedanggo, of which the crotch is opened, are applied to design 3 and design 4. The opened crotch is applied so that toddlers can relieve themselves easily while they are wearing these pajamas. There is also an opening in the centerline of the front Mu in design 4 which gives additional functionality and comfort. This work shows that items of traditional folk dress can be used to make present fashion items.