• 디지털산업정보학회논문지
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• 제12권2호
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• pp.51-59
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• 2016

SNS has been emerging as an educational tool, because of its features such as discussion on course topics, feedback from peers and group collaboration. The purpose of this study is to investigate the affecting factors of learner's attitude and intention to use of SNS in college education. Based on prior studies self-efficacy, educational expectancy, subjective norm, habit and enjoyment were identified as affecting factors. According to the results of multiple regression analysis, all factors(self-efficacy, educational expectancy, subjective norm, habit and enjoyment) were found to be significantly related to the learner's attitude and intention to use. Result shows that educational expectancy and enjoyment are much more significantly related to the learner's attitude and intention to use of SNS in college education. It can provide a guideline of effective strategy for SNS utilization in college education.

• Asia pacific journal of information systems
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• 제33권2호
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• pp.318-341
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• 2023

Mobile TV refers to the service that provides live broadcasting and video-on-demand content through a mobile device. In addition to the advertisement as the early-stage revenue model, the paid subscription model has emerged as a more sustainable revenue source for mobile TV services. In this study, with the surveys of 450 free mobile TV users, we examine the motivational factors influencing their intention to adopt a paid subscription model. Results show that three extrinsic motivations, price fairness, subjective norm, and mobile TV utilization, are positively associated with free users' paid subscription intention. In contrast, intrinsic motivations, such as hedonic need, spatiotemporal convenience, and self-efficacy, have no significant influence on the intention. We also found that the expected value is positively associated with attitude toward mobile TV service, also positively influencing the paid subscription intention.

• 벤처창업연구
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• 제16권1호
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• pp.113-126
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• 2021

2020년 상반기 코로나19 팬데믹 사태 이후 비즈니스의 세계는 매우 다른 모습으로 변화되었다. 향후 비즈니스의 키워드는 디지털로 수렴하는 비대면(Untact)이라 할 수 있다. 코로나19 사태로 인해 사람들이 온라인으로 쏠리면서 디지털 미디어 기기 활용역량이 중요한 화두로 떠올랐다. 코로나 사태가 모든 접점에서 디지털화가 얼마나 중요한지를 일깨워 준 것이다. 본 연구를 통해 디지털 미디어 기기 및 커뮤니케이션 활용역량이 창업에 있어서도 유의한 영향을 미치는지를 검증하고, 디지털 미디어 기기 및 커뮤니케이션 활용역량이 창업의도에 영향을 미치는 과정에서 위험감수성과 진취성이 매개역할을 할 수 있는지를 규명하고자 한다. 본 연구를 위해 일반인 250명을 대상으로 한 설문조사를 진행하였고, 최종적으로 212개의 유효한 설문지를 수집하였다. 통계기법은 Amos23을 사용하여 분석하였다. 수집된 자료의 분석결과, 디지털 미디어 기기 활용역량과 커뮤니케이션 활용역량은 직접적으로 창업의도에 정(+)의 영향을 주지 못하는 것으로 나타났으나, 기업가정신의 위험감수성을 추구할 때 창업의도를 갖게 된다는 것이 확인되었다. 이를 통해 정보통신 중심의 스마트 사회에서는 기업가정신 및 디지털 미디어 활용역량에 기초한 창업 프로그램 개발을 정책적으로 강화해야 디지털 미디어 기기 활용과 커뮤니케이션 활용역량이 월등한 디지털 세대의 일자리 창출이 확대될 수 있다는 시사점을 도출하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제30권3호
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• pp.159-175
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• 2021

Purpose The purpose of this study was to find the effect of the determinants on the Big data utilization in industry. The determinants of Big data utilization were deduced by reviewing theoretical background and discussions on Big data related researches. Research model and proposed hypothesis were constructed from TOE framework and UTAUT model. Design/methodology/approach The research was conducted to collect a sample data from the experts involved in the Big data projects in industry. In addition, interviews and online survey were performed to get sample data. Exploratory factor analysis was conducted to verify the grouping of these questionnaire items and confirmatory factor analysis was done to verify the validity and reliability of the measurement model. Finally, research hypothesis was verified and theoretical and practical implications were proposed for further studies. Findings The results show that the technical factor have a significant effect on the expectancy factor and the behavioral factor. The organizational factor have a significant effect on the behavioral factor. In addition, the expectancy factor was significant on the behavioral factor and the intention-to-use of Big data system.

• 재활치료과학
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• 제9권2호
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• pp.27-38
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• 2020

서론 : 본 연구는 무작위 대조군 실험(Randomized control trial: 이하 RCT) 연구에서 치료의향분석(Intention-to-treat analysis)의 올바른 활용에 대해서 고찰하고자 한다. 본론 : 치료의향분석은 RCT 연구에서 무작위 분배 이후에 모든 대상자의 데이터를 결과에 포함하는 분석방법이다. RCT 연구의 결과는 일반화에 있어서 매우 높은 타당성을 갖는다. 이런 측면에서 중도 탈락을 포함한 모든 대상자의 데이터를 결과 분석에 포함하여야 그 결과를 실제 임상에 적용했을 때 중재의 효과가 예측 가능하기 때문이다. 이런 이유로 RCT 연구에 대한 질평가 도구들은 치료의향분석 실시여부를 확인하고 있다. 그럼에도 많은 연구자들은 치료의향분석의 이해도가 낮아 잘못 활용하고 있거나 활용하지 않는 경우가 많다. 결론 : 본 고찰 연구를 통해 국내 많은 연구자들이 치료의향분석방법을 정확하게 이해하고 올바르게 활용하여 RCT 연구에 반영할 것을 기대한다.

• 치위생과학회지
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• 제24권3호
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• pp.208-220
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• 2024

Background: Although a direct association has been established between oral health management and maintaining military combat readiness and fulfilling defense duties, unmet dental-care needs have been consistently reported, and there has been little research on the role of mobile healthcare services in addressing this issue. This study explored the association between unmet dental-care needs and the intention to use mobile healthcare services among military personnel. Methods: This study was conducted on military personnel who visited a military hospital in Gyeonggi-do, Korea, from August 19 to August 31, 2024. A total of 150 self-administered questionnaires were distributed and 135 valid responses were analyzed. The analysis included general characteristics, dental care utilization, and intention to use mobile healthcare services. Statistical analyses, such as t-tests, ANOVA, and multiple regression, were employed to determine the factors influencing the intention to use mobile healthcare services. Results: This study found that military personnel with unmet dental-care needs had significantly higher intentions to use mobile healthcare services than those without such needs. The analysis revealed that the key factors influencing this intention were perceived health status and previous dental-care utilization. Specifically, participants who rated their overall health as better and those who had used dental care services in the past year showed a greater tendency to express interest in mobile healthcare services than those who did not. Furthermore, unmet dental-care needs were more prevalent among soldiers who reported limited access to dental facilities owing to time constraints or a lack of prioritization of oral health, which increased their inclination toward utilizing mobile healthcare solutions as an alternative. Conclusion: Mobile healthcare solutions can offer personalized and timely care as viable alternatives for improving oral health management in the military. Moreover, integrating mobile healthcare services into military health systems could significantly reduce unmet dental-care needs and enhance overall combat readiness by promoting better health outcomes.

• 한국유기농업학회지
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• 제26권3호
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• pp.369-379
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• 2018

This study examines consumers' perception of agricultural products using nuclear power plants waste heat. This study surveyed 348 consumers and found that presenting information about safety of waste heat utilization increased appropriacy of waste heat; after providing the information, the percentage of respondents in favor of using waste heat increased 27.5% point from 38.3% to 65.8%. The most important reason against using waste heat was because it threatened the safety of agricultural products, and the most important reason for its support was to reduce farm production costs. The purchase intention for agricultural products using waste heat had risen by at least 10% point after providing the information about safety of waste heat. Those means that it important provision of accurate and reliable information on the safety of waste heat to encourage the utilization of waste heat from nuclear power plants. Purchase intention for flowers using waste heat was most, followed by vegetables, fruits (including fruits and vegetables).

• Journal of Information Technology Applications and Management
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• 제24권4호
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• pp.117-131
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• 2017

We question whether Korean IT managers consider real options to reduce risks of cloud service implementation. This work investigates the impact of technology risk, relationship risk, economy risk, security risk upon the intention of IT managers to utilize abandon & expansion options. We also analyze moderation effect of centralization level of decision making between these risks and the utilization of real options. Using the survey questionnaire, we empirically find that technology risk, relationship risk and security risk have significant effect upon abandon option and technology risk, relationship risk, and economy upon expansion option. We also find the evidence that centralization level moderates some risks and the direction of moderation effect is to offset the effect of risks on intention to utilize real options.

• 대한예방한의학회지
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• 제26권2호
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• pp.75-85
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• 2022

Objectives : The purpose of this study is to analyze the association between the satisfaction of Korean Medicine users and their intention to revisit and to recommend to others. Methods : This study conducted frequency analysis, chi-square test, and logistic regression analysis on 1,010 male and female Korean Medicine users aged 19 or higher in the country using data from the 2017 Korean Medicine Utilization and Herbal Medicine Consumption Survey. Results : The results of analyses revealed that the facilities in Korean Medicine clinics, the results of treatment, and the attitude of nurses and medical staff were the significant influencing factors on the intention to revisit and to recommend to others. Other than the above factors, the attitude toward medical treatment of Korean Medicine doctors and the satisfaction with an explanation of the treatment procedures were found to be important influencing factors on the intention to recommend to others. Conclusions : In order to increase the intention to revisit and to recommend to others a Korean Medicine clinics, the top priority lies in both proving high-quality medical services and promoting kind attitudes of medical staff.

• 대한예방한의학회지
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• 제27권3호
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• pp.83-95
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• 2023

Objectives : The purpose of this study is to analyze the factors affecting the intention of chronic disease patients on revisiting and recommending those clinics to others. Methods : This study conducted the frequency analysis, Rao-scott chi-square test, and logistic regression analysis on 927 people, who answered that they had been diagnosed with a chronic disease, using data from the 2020 Korean Medicine Utilization and Herbal Medicine Consumption Survey. Results : The results of analyses revealed that the attitude of medical staff, and the treatment results were the significant influencing factors on the intention to revisit and to recommend to others. Other than the above factors, the medical expenses were found to be important influencing factors on the intention to recommend to others. Conclusions : In order to increase the intention to revisit and to recommend to others a Korean Medicine clinics, the top priority lies in both proving high-quality medical services and promoting friendly attitudes of medical staff. In addition, it is necessary to actively utilize korean medicine to guarantee patients' medical options.