• Journal of Global Scholars of Marketing Science
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• v.20 no.2
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• pp.179-187
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• 2010

Understanding consumers' preferences and use of media types is imperative for marketing and advertising managers, especially in today's fragmented market. A clear understanding assists managers in making more effective selections of appropriate media outlets, yet individuals' choices of type and use of media are based on a variety of characteristics. This paper examines one personality trait, sensation seeking, which has not appeared in the literature examining "new" media preferences and use. Sensation seeking is a personality trait defined as "the need for varied, novel, and complex sensations and experiences and the willingness to take physical and social risks for the sake of such experiences" (Zuckerman 1979). Six hypotheses were developed from a review of the literature. Particular attention was given to the Uses and Gratification theory (Katz 1959), which explains various reasons why people choose media types and their motivations for using the different types of media. Current theory suggests that High Sensation Seekers (HSS), due to their needs for novelty, arousal and unconventional content and imagery, would exhibit higher frequency of use of new media. Specifically, we hypothesize that HSS will use the internet more than broadcast (H1a) or print media (H1b) and more than low (LSS) (H2a) or medium sensation seekers (MSS) (H2b). In addition, HSS have been found to be more social and have higher numbers of friends therefore are expected to use social networking websites such as Facebook/MySpace (H3) and chat rooms (H4) more than LSS (a) and MSS (b). Sensation seekers can manifest into a range of behaviors including disinhibition,. It is expected that alternative social networks such as Facebook/MySpace (H5) and chat rooms (H6) will be used more often for those who have higher levels of disinhibition than low (a) or medium (b) levels. Data were collected using an online survey of participants in extreme sports. In order to reach this group, an improved version of a snowball sampling technique, chain-referral method, was used to select respondents for this study. This method was chosen as it is regarded as being effective to reach otherwise hidden population groups (Heckathorn, 1997). A final usable sample of 1108 respondents, which was mainly young (56.36% under 34), male (86.1%) and middle class (58.7% with household incomes over USD 50,000) was consistent with previous studies on sensation seeking. Sensation seeking was captured using an existing measure, the Brief Sensation Seeking Scale (Hoyle et al., 2002). Media usage was captured by measuring the self reported usage of various media types. Results did not support H1a and b. HSS did not show higher levels of usage of alternative media such as the internet showing in fact lower mean levels of usage than all the other types of media. The highest media type used by HSS was print media, suggesting that there is a revolt against the mainstream. Results support H2a and b that HSS are more frequent users of the internet than LSS or MSS. Further analysis revealed that there are significant differences in the use of print media between HSS and LSS, suggesting that HSS may seek out more specialized print publications in their respective extreme sport activity. Hypothesis 3a and b showed that HSS use Facebook/MySpace more frequently than either LSS or MSS. There were no significant differences in the use of chat rooms between LSS and HSS, so as a consequence no support for H4a, although significant for MSS H4b. Respondents with varying levels of disinhibition were expected to have different levels of use of Facebook/MySpace and chat-rooms. There was support for the higher levels of use of Facebook/MySpace for those with high levels of disinhibition than low or medium levels, supporting H5a and b. Similarly there was support for H6b, Those with high levels of disinhibition use chat-rooms significantly more than those with medium levels but not for low levels (H6a). The findings are counterintuitive and give some interesting insights for managers. First, although HSS use online media more frequently than LSS or MSS, this groups use of online media is less than either print or broadcast media. The advertising executive should not place too much emphasis on online media for this important market segment. Second, social media, such as facebook/Myspace and chatrooms should be examined by managers as potential ways to reach this group. Finally, there is some implication for public policy by the higher levels of use of social media by those who are disinhibited. These individuals are more inclined to engage in more socially risky behavior which may have some dire implications, e.g. by internet predators or future employers. There is a limitation in the study in that only those who engage in extreme sports are included. This is by nature a HSS activity. A broader population is therefore needed to test if these results hold.

• Journal of Digital Convergence
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• v.13 no.12
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• pp.135-142
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• 2015

Appearance and rapid growth of the social network services (SNS) have led to changes in the distribution structure of information. Consumers can obtain various information quickly via the social network services and companies make use of a new advertising channel in them. In order to increase the effect of publicity activities through the social network services, development and application of public relations strategy by evaluating and analyzing the results of the activities is required. In this paper, a method for developing a low cost system to evaluate and analyze the results of public relations through the social networks is proposed. The proposed method was verified through building and running a demo system to collect and analyze data in the Facebook fan pages using MySQL database and PHP script on a Linux server.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.415-420
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• 2013

U-WHS refers to a means of remote health monitoring service to combine fitness with wellbing. U-WHS is a system which can measure and manage biometric information of patients without any limitation on time and space. In this paper, we performed in order to look into the influence that the encryption module influences on the communication evaluation in the biometric information transmission gone to the smart mobile device and Hospital Information System.In the case of the U-WHS model, the client used the Objective-c programming language for software development of iOS Xcode environment and SEED and HIGHT encryption module was applied. In the case of HIS, the MySQL which is the Websocket API of the HTML5 and relational database management system for the client and inter-server communication was applied. Therefore, in WIFI communication environment, by using wireshark, data transfer rate of the biometric information, delay and loss rate was checked for the evaluation.

• Safety and Health at Work
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• v.12 no.3
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• pp.370-376
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• 2021

Backround: Working condition surveys are widely recognized as useful tools for monitoring the quality of working life and the improvements introduced by health and safety policy frameworks at the European and national level. The Italian Workers' Compensation Authority carried out a national survey (Insula) to investigate the employer's perceptions related to working conditions and their impact on health. Methods: The present study is based on the data collected from the Italian survey on health and safety at work (INSULA) conducted on a representative sample of the Italian workforce (n = 8,000). This focuses on the relationship between psychosocial risk factors and self-reported health using a set of logistic and linear regression models. Results: Working conditions such as managerial support, job satisfaction, and role act as protective factors on mental and physical health. On the contrary, workers' risk perceptions related to personal exposure to occupational safety and health risks, concern about health conditions, and work-related stress risk exposure determine a poorer state of health. Conclusions: This study highlights the link between working conditions and self-report health, and this aims to provide a contribution in the field of health at work. Findings show that working conditions must be object of specific preventive measures to improve the workers' health and well-being.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.213-221
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• 2021

The study investigates the impact of the environmental protection tax, along with other factors such as attitude, subjective norm, environmental concern, and the availability of substitutes on the use of plastic bags in Vietnam. To achieve this objective, a questionnaire was prepared for data collection. The questionnaire employed a 5-point Likert scale with "completely disagree" at 1 and "completely agree" at 5. A total of 327 questionnaires were returned. However, only 291 valid responders were used in the analysis. The Cronbach's Alpha and the exploratory factor analysis were applied to test the scale reliability and discover the structure of the scales. Afterwards, we conducted the confirmatory factor analysis and the structural equation modeling to analyze collected data. The study shows that attitude is an important factor influencing the plastic bag use of consumers. Other factors that also lead to a decline in plastic bags are subjective norm and environmental concern. Meanwhile, the availability of substitutes does not affect consumers' green behavior. Moreover, the major findings of the research suggest the relationship between the environmental protection tax and the use of plastic bags is not statistically significant. In other words, tax policy may fail to change the habit of using plastic bags in Vietnam.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.725-735
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• 2021

This study investigates whether the Islamic Exchange-Traded Funds (ETFs) provide significant benefit to investors relative to conventional ETFs. Six pairs of Islamic and conventional ETFs with 10-year daily price data from 2010 to 2019 have been selected from major market indices like MSCI World Index, MSCI Emerging Markets, MyETF Dow Jones Islamic Market Malaysia, MSCI South East Asia and Wahed FTSE Shariah USA Index for this study. For ETFs that are launched after 2010, the price data from launch date to 2019 are used. Our results show: First, Islamic ETFs are more likely to trade at a premium rather than at a discount, implying the investors are willing to pay a premium. Second, it is also found that Islamic ETFs have a relatively shorter period of price deviation from the benchmark, implying more price stability. Third, conventional ETFs have higher return and lower tracking errors relative to Islamic ETFs. These new findings add to the stylized facts of Islamic ETFs in the extant literature for investors, plan sponsors and regulators as to the differences between the ETFs. As policy suggestion, asset management companies can design new investment products to bridge the gap between conventional and Islamic finance.

• KDI Journal of Economic Policy
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• v.36 no.3
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• pp.121-168
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• 2014

After analyzing and finding the explaining factors about the "Effect of My Mom's Friend's Son (MMFS Effect)" with online-surveyed data, we introduce this concept into the conventional job search theory to develop it further. We try to estimate its effects on the hazard rate of youth pre-employment duration with some proxy variables such as his/her parents' schooling, living with parents dummy, increasing rate of consumer price index representing the burdens of parents, monthly temporary/daily workers ratio, relative ratio of quarterly 90th percentile urban household income, monthly average wage differentials between the workers of large and small firms, etc. The results confirm us the fact that so called "MMFS Effect" has been effective enough and strengthened up to recently. The conventional job search theory should be extended to be able to introduce the influencing effects of other person's success, for instance MMFS's success, on the job search behavior of youths, too.

• Strategy21
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• s.36
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• pp.180-214
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• 2015

The Republic of Korea navy challenged from the unexpected surprise attacks by the North Korea navy, albeit, the developments of up-to-date naval forces' technology, and the ceaseless efforts for war preparedness. My study divided into two categories. Qualitative methods used for literature review of international relations theory related to the war onset and for investigating events occurred on the Peninsula and its surrounding seas from 1968 to 2007. Quantitative method used such as the analyses of national power index of the two Koreas, the United States, and China, the uses of equation model to calculate power index of alliance, COPDAB(Conflict and Peace Data Bank) index analysis. Like Choi's study on East Asia maritime conflict, as a conclusion, considering both AT theory and maritime national power as a tool for predicting maritime conflict in the Peninsula proved significant. Based on the study, ROK navy need to prepare for the maritime conflict because the results showed North Korea would initiate maritime disputes sooner or later using fatal asymmetric forces and methods. As a policy suggestion, we are required to maintain a concrete ROK-US alliance ties and to construct naval forces due to the deterring functions of maritime national power.

• Journal of the Korean Society of Safety
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• v.16 no.4
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• pp.194-199
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• 2001

The present situation of Korea already shone various symptoms of the aged society, and many kinds of data reported by the National Statistical Office demonstrate those facts. However, to my regret, sufficient efforts for aged workers are not taken in the area of industrial safety. In this research, work arrangement and industrial accidents of middle-aged and aged workers over last 5 years were analyzed. According to research results, proportion of industrial accidents involved middle-aged and aged workers was as high as 40%, and that of aged workers alone was so high as 25%. In addition, proportion of accidents were higher than that of worker population f3r aged wetters. Considering ages, it was demonstrated that as workers get older, mean number of accidents shows the tendency of going higher, and that as years go by, mean lost work-days are increasing regardless of age group. Main accident types were Fall followed by Slip, and Work-Related Disease, furthermore proportion of Slip was highest than any other types for aged workers. Based upon these results, it was emphasized thai careful attention should be paid to functional characteristics of aged workers, and that modification of accident prevention policy would be necessary.

• Journal of Digital Convergence
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• v.11 no.9
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• pp.301-310
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• 2013

The purpose of this study is to explore the meanings of the features of university students with regard to their smartphone usage in order to establish the culture of good smartphone use. In-depth interviews were conducted with nine university students. The collected data were analyzed qualitative method. As a results, five theme and 18 subthemes of characteristic of smartphone usage were identified. Those themes include 1. background of smartphone usage, 2. attachment to smartphone usage, 3. building of my own the world, 4. emergence of new human relation, 5. burden of smartphone usage. This study provided practical suggestions and follow studies for good smartphone usage.