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A Value Based Service Design Using Kano's Model and QFD (Kano 모델과 QFD를 활용한 가치요소 중심의 서비스 디자인 개선방안)

  • Bae, Yong-Sup;Yu, Yung-Mok
    • Journal of the Korean Operations Research and Management Science Society
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    • v.36 no.4
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    • pp.109-123
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    • 2011
  • This study proposes a value based service design (VBSD) approach using Kano's model and QFD. Key quality factors and key cost factors are identified, evaluated and then incorporated to produce customer value index (CVI) and provider value index (PVI) which are together used to determine the four value strategy zones. Each value strategy zone suggests its own appropriate service development strategy based on its corresponding CVI and PVI characteristics such as maintaining current service, reducing costs, raising quality or eliminating/creating services. A camping car service design case is applied to this study, which shows the practical contribution of this VBSD approach.

ESG Performance and Corporate Value: Evidence from Korean IT Companies

  • Joon Woo Park
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.3
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    • pp.185-190
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    • 2023
  • Due to the growing importance of ESG management, various studies have been conducted to explore the relationship between ESG performance and corporate value. The purpose of this study is to investigate how a company's ESG performance impacts its corporate value. The research findings indicate that there is difficulty in explaining the relationship between ESG performance of Korean IT companies and firm value in a straightforward manner. However, the results demonstrate that companies with higher profitability, higher foreign ownership, and higher R&D expenditure tend to have a positive impact of ESG ratings on corporate value. Based on these results, we can infer that Korean IT companies can enhance their corporate value by increasing R&D investments to develop innovative products that improve profitability. Additionally, attracting higher foreign investments can also positively influence ESG performance and subsequently increase corporate value. Acknowledging these factors can help companies realize the significance of ESG performance in elevating their overall corporate value.

A Study on the Post-Purchase Satisfaction of Clothing related to Shopping Value (쇼핑가치 추구집단에 따른 의류제품 구매후 만족에 관안 연구)

  • 김지영;박재옥
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.3_4
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    • pp.548-559
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    • 2002
  • Value is one of the most useful variable for achieving marketing concept that satisfy consumer needs. The issue related to which value consumers have when they're shopping and which effect this shopping value has on the process of consumer satisfaction formation, would be helpful to understand the post-purchase behavior as well as the process of pre-purchase decision making. Therefore, the objective of this study was to clarify differences in the process of satisfaction formation in relation to the type of shopping value. The study was conducted in three steps. Through the two steps, measurement instruments were developed. At the last step, judgement sampling method were utilized to collect the data and subjects were 614 university students. Factor analysis, cluster analysis, frequencies, t-test, and structural equation model analysis were used to analyze the data. Two groups regarding shopping value were found, which included consumers with hedonic shopping value and consumers with utilitarian shopping value. Overall, the results revealed a similar tendency in the process of satisfaction formation between two groups. But the tendency, which expressive product performance was related to the positive consumption emotion more than instrumental product performance was and instrumental product performance was related to the negative consumption emotion more than expressive product performance was, was clearer in consumers with utilitarian shopping value than in those with hedonic shopping value. In consumers with utilitarian shopping value, expressive product performance has a greater effect on satisfaction than instrumental product performance did, but in consumers with utilitarian shopping value, expressive product performance showed a similar effect on satisfaction with instrumental product performance. Understanding of the post-purchase behavior of the consumers with hedonic shopping value and the consumers with utilitarian shopping value and practical administration of the differences of the two groups would contribute to build useful marketing strategies.

A Study on the Mechanical and Hand Properties of the Lining Fabrics (의복 안감의 역학적 특성 및 태 평가)

  • Kim, Myung-Ok;Uh, Mi-Kyung;Park, Myung-Ja
    • Fashion & Textile Research Journal
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    • v.8 no.3
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    • pp.357-362
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    • 2006
  • This study is to evaluate the objective sensibility of the commercial lining fabrics. Five kinds of the linings were collected by adding taffetas with four kinds of fibers (polyester, nylon, rayon, and acetate) to one polyester stretch fabric. The six basic mechanical and hand properties were studied by using KES-FB system (Kawabata Evaluation System). The result of measuring the mechanical properties shows that polyester has high bending rigidity (B), that polyester-stretch has a high value of linearity of load-extension curve (LT), tensile energy (WT), tensile resilience (RT), and coefficient of friction (MIU) and a low value of bending rigidity(B), shear property, and geometrical roughness (SMD). The nylon has a high value of bending rigidity (B), shear property, and compression resilience (RC). The rayon has a high value of coefficient of friction (MIU) and linearity of compression-thickness curve (LC) and a low value of shear property, and the acetate has a low value of shear property. The result of hand value shows that polyester, nylon, and acetate are a high value of KOSHI (stiffness), NUMERI (smoothness), and FUKURAM (fullness & softness), and they feel stiff and massive, that rayon has a low value of NUMERI and FUKURAMI. The total result of hand value shows that polyester taffeta and polyester stretch fabric are about the same as the best material for the lining of a woman's dress for spring and summer, and the next thing is acetate, but nylon and rayon are somewhat inferior materials. This provides a fundamental data for the comfortable clothing production of a higher value-added product through the study on the mechanical and hand properties of the lining as well as the right side of fabrics.

A Study of the Effect of Intangible Asset on Firm Value : Focused on KOSDAQ-Listed Medium-Sized Companies (기업의 무형자산이 기업가치에 미치는 영향에 관한 연구 : 코스닥 상장 중견기업을 중심으로)

  • Yoon, Jeong-Hee;Seo, Inhee;Choi, Jeongil
    • Journal of Information Technology Services
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    • v.15 no.3
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    • pp.1-14
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    • 2016
  • According to the growing importance of science and technology policy, investment in research and development (R&D) has been increased. In this context, a patent as one of outcome of firm's systematic R&D investment is the way to hold a dominant position in companies' technology competitiveness and also to protect technology right. This study attempts to find the effects of input resources and intellectual property production activity on company value. It conducted empirical analysis based on 238 KOSDAQ-listed and medium-sized firms. Using the previous research, this study configurated research variables about activity of patent production, company value, and input of resources. Through these variables, it aims to know the effect of input of resources and activity of patent production on company value. First, the result of regression analysis shows that R&D cost has the positive effect on a patent production and sales promotion cost positively affects on the registration of the trademark. Second, the output of regression analysis indicates that a patent has the positive effect on company value but a trademark has not. With regard to the input of resources, R&D cost has the influence on company value but sales promotion cost has not. This study attempts to find the effectiveness of company's intellectual property registration on its value and suggests a way that the systematic R&D investment contributes the growth of company value.

The Relationship of Value Added to Personnel Expenses and Operating Margin in Hospitals (의료기관의 인건비투자효율과 의료이익률 간의 관계)

  • Jung, Yong-Mo
    • The Korean Journal of Health Service Management
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    • v.5 no.1
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    • pp.77-85
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    • 2011
  • The study intends to conduct an analysis of relations between efficiency of investment to human resources and the operating margin in hospitals. The analyzed results are as follows: First, it is found out that an index related to labor productivity(the monthly value added per bed, the value added ratio to gross revenue), and an index for efficiency of human resources(value added to personnel expenses), do not have a significant difference by years. Second, labor productivity, indicating the efficiency of human resources, does not have a significant difference between regions and between hospital types. But there is a significant difference according to types of establishment: private hospitals have higher labor productivity(efficiency of human resources) than corporate hospitals. The hospital size is small have significantly higher labor productivity. As a result of a follow-up check, it is found out that there is separation between a group with more than 200 beds and a group with less than 200 beds. Third, at the relations between the indices related to value-added productivity and the operating margin that the higher the value added ratio to gross revenue and the higher labor productivity, the higher the operating margin. Especially, labor productivity(value added to personnel expenses), an index for the efficiency of human resources, out of all the indices related value added productivity, has the most significant influence on the operating margin.

The Effect of Menu Quality at a Night Market in the Ulsan Region on Perceived Value and Revisit Intention (울산지역 야시장의 메뉴품질이 지각된 가치 및 재방문 의도에 미치는 영향)

  • Jeon, Yoo-Myeong
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.183-193
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    • 2017
  • The present study was conducted at a night market in the Ulsan region, with the purpose of analyzing the impact of menu quality at night markets on customers' perceived value and revisit intention. The study surveyed 323 visitors to the night market, and analyzed the results using the SPSS 18.0 statistics program. The results were the following. Firstly, the results of the exploratory factor analysis regarding menu quality at the night market showed 5 main factors, to a statistically valid and reliable degree: hygiene, price, diversity, originality, and taste. Secondly, it was found that menu quality exerts a positive influence on perceived value, with taste having the biggest influence on hedonic value, and price having the biggest influence on utilitarian value. Thirdly, it was found that menu quality further exerts a positive impact on the revisit intention, with price having the greatest influence in this regard. Fourthly, perceived value was found to have a positive influence on the revisit intention, with utilitarian value having a greater effect than hedonic value in this regard.

A Control Value Analysis on the Horizontal Displacement of Braced Excavation Walls Used In Korea (국내 적용되고 있는 흙막이구조물의 수평변위에 대한 관리기준치 분석)

  • Jeong, Sang-Guk;Yang, Jae-Hyouk;Kim, Ju-Hyun;Kim, Jong-Soo
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.5 no.4
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    • pp.169-176
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    • 2001
  • This study aims to present a more reasonable control value than the exiting one by comparing and analyzing control values and field instrument8tion values of the whole excavation depth of the four case sites, using geometric averaging as a statistical method. The range of the study is confined to the horizontal displacement of braced excavation walls among a variety of items, prescribed in the control values by approximately of the allowable and design values, and by safety factors. As a result, it is desirable to revise 70, 90, and 100 percent of LEVEL I, II, and III, respectively. The horizontal displacement values of the allowable and design values approximations should change to 104, 133, and 148 percent of the allowable and design values, respectively. In addition, modifying the horizontal displacement control value of the braced excavation walls is not needed. The horizontal displacement value, presented in the control value as a safety factor, is now 1.19, as it has a slight difference from the present value.

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Structural Modeling of Quality, Satisfaction, Value and Purchase Intention in Health Care Service (환자가 인지하는 의료의 질과 만족도, 서비스 가치, 재이용 의사간의 구조분석)

  • Choi, Kui-Son;Lee, Sun-Hee;Nam, Jung-Mo;Cho, Woo-Hyun
    • Journal of Preventive Medicine and Public Health
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    • v.33 no.4
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    • pp.426-435
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    • 2000
  • Objectives : To determine the relationships among quality, satisfaction, value and purchase intention in health care service. Methods : The data were gathered from out-patients who had used hospital services. They were asked to assess service quality, satisfaction, service value, and purchase intention. A total of 557 usable questionnaires were gathered. The data were analyzed using SAS version 6.12. The analysis methods employed in the study were confirmatory analysis and covariance structural analysis. Results : Service quality exhibited a significant and positive relationship with satisfaction, service value, and purchase intention. Furthermore, satisfaction had a significant and positive relationship with purchase intention. And finally, service value had a significant and positive relationship with both satisfaction and purchase intention. Based on these findings, it is evident that satisfaction was a mediator between service quality and purchase intention. Also service value played a mediating role between service quality and satisfaction. Conclusions : These results suggest that service quality is an antecedent of satisfaction and sonics value, and exerts a stronger influence on purchase intentions than satisfaction and service value do. Thus, managers may need to emphasize service quality in health care.

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Analysis for Consolidation-Settlement of Embankment on Clay Layers (점토(粘土) 지반상(地盤上)의 성토(盛土)의 압밀침하(壓密沈下) 분석(分析))

  • Jung, Sung Gwan;Kwon, Moo Nam
    • Current Research on Agriculture and Life Sciences
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    • v.2
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    • pp.98-108
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    • 1984
  • Generally, in case of constructing the embankments on the soft clay layers, one-dimensional consolidation settlement under the assumption of a middle position stress in a single layer makes a great difference with the integral value, ie. the final settlement. Consequently, to find how many equal segments of the soft clay layer are needed to converge into the integral value and which position should be taken as a position of mean stress, authors compared the theoretical value of the settlement due to one-dimensional consolidation with the practical value of the settlement due to two dimensional consolidation. The obtained results are as follows. 1) The practical value of the two-dimensional consolidation settlement can be estimated by the 74-83% theoretical value of the one-dimensional consolidation settlement. 2) When the soft clay layer was cut into 8-16 equal segments according to the depth, one-dimensional consolidation settlement converge into the integral value. 3) Assuming a total soft clay layer as a single one, the depth of a mean stress position is 0.29-0.37 of the thickness of the total soft clay layer. 4) The Hyperbola Method which presumes the long-term settlement from the short-term practical value of settlement is credible, because all practical value of the settlement are in safe side of the standard error of estimation and the correlation coefficient is up to 0.95.

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