• Journal of Distribution Science
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• v.15 no.3
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• pp.61-72
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• 2017

Purpose - The ICT development is affecting the consumer behaviors in selecting channel or distribution system. This study aims to advance the theory on the influence and interaction with omni-channel behaviors. Specifically, analyzing moderating variable is category knowledge that effect between propensity of brand loyalty and its precedence factor which is perceived difference, perceived value, authenticity and consumer-brand relationship. Research design, data, and methodology - The subject of this research is consumers who purchase goods in omni-channel situation. The hypothesis of this research is derived from the literature of the preceding research analysis on brand loyalty, omni-channel and consumer behaviors. This study have constructs that were defined operationally with reference to previous studies, and the research model was designed to figure out the structural relationship among perceived difference, perceived value, authenticity, consumer-brand relationship and brand loyalty. From 2016 Sept. 1 to Dec. 31, a questionnaire survey was performed targeting customers using omni-channel. 327 questionnaire survey had conducted. 316 survey data were used for empirical analysis except data that had missing and wrong value. AMOS(structural equation) was used to confirm the hypothesis which developed by researcher. Results - The results of this study are as follows. First, an authenticity has significant effect on brand loyalty. Second, in the omni-channel situation, but perceived differentiation, perceived value, consumer-brand relationship does not affect brand loyalty. According to this result, it is judged that it is easy to search for information in the situation of omni-channel and integrated decision making is done without distinction between channels. Third, category knowledge has moderating effect between brand loyalty and precedence factors. When the category knowledge level is low, preceding factors have a significant effect on brand loyalty. when the category knowledge level is high, the preceding factors did not have a significant effect on brand loyalty except the authenticity. Conclusions - This study finds out omni-channel's phenomenon is different from other distribution channel phenomenon. In the situation of omni-channel, it is suggested that brand loyalty may be relatively low for a certain brand because it raises the knowledge level of the category. Then this study provides a managerial implications based on the role of the moderate effect on category knowledge, brand loyalty and omni-channel.

• Journal of Korea Water Resources Association
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• v.48 no.4
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• pp.291-298
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• 2015

The aim of this study is that a theoretical formula for estimating the one-dimensional longitudinal dispersion coefficient is derived based on a transverse distribution equation for the depth averaged stream-wise velocity in open channel. In "Part I. Theoretical equation for stream-wise velocity" which is the former volume of this article, the velocity distribution equation is derived analytically based on the Shiono-Knight Model (SKM). And then incorporating the velocity distribution equation into a triple integral formula which was proposed by Fischer (1968), the one-dimensional longitudinal dispersion coefficient can be derived theoretically in "Part II. Longitudinal dispersion coefficient" which is the latter volume of this article. SKM has presented an analytical solution to the Navier-Stokes equation to describe the transverse variations, and originally been applied to straight and nearly straight compound channel. In order to use SKM in modeling non-prismatic and meandering channels, the shape of cross-section is regarded as a triangle in this study. The analytical solution for the velocity distribution is verified using Manning's equation and applied to velocity data measured at natural streams. Although the velocity equation developed in this study do not agree well with measured data case by case, the equation has a merit that the velocity distribution can be calculated only using geometric data including Manning's roughness coefficient without any measured velocity data.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.2
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• pp.171-180
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• 2016

The purpose of this research is to study how efficiently corporate public-private partnerships in disaster management is. The research method involved interviewing fifteen experts in disaster management, who were questioned about assisting disaster-stricken areas in accordance with public-private partnerships. These experts offered the following suggestions for improving disaster management methodology. First, to overcome the lack systematic management in the public-private partnerships for disaster relief to expand and strengthen the role of civil organizations. Second, disaster managers and private organizations should have active communication along secure channels so that private organizations can take advantage of the talents that public and private entities own. Third, for civilian experts to share their information, which should be actively utilized to support disaster management in local government. Fourth, education and training for public-private partnerships should be made on an ongoing basis. Fifth, effective disaster management and recognition of public-private cooperation should be strengthened. Finally, private sector support should be made. This study was applied to the Delphi method and that improvements can be made to a variety of populations, such as questionnaires. The results of this study will contribute to the policy options for establishing public-private partnerships in disaster management.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.645-655
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• 2016

The purpose of this study is to analyze the roles and functions of NGO 's International Solidarity in the establishment of' DMZ World Peace Park ', the mechanism of operation, and the policy formation of NGO' s international solidarity. The establishment of the DMZ World Peace Park is a matter that can be achieved as a result of dialogue efforts between the two parties based on the agreement between the DPRK and the ROK government, but should take a more relaxed approach to the process issues in order to achieve such results And should be done in a long-term, step-by-step plan. In the process of realizing this, South Korea's own efforts alone are difficult, and it is necessary to seek various channels of dialogue with the international community so that North Korea can have dialogue negotiations. This will be the role of NGO, It should be noted. As a result, in order to establish 'DMZ World Peace Park', it is necessary to establish concrete road map of DMZ World Peace Park. In the first stage, it is necessary to organize and operate 'DMZ World Peace Park Promotion Committee' under the directorship of the President or Prime Minister, It is necessary to select candidates, to appeal to North Korea and to support the international community, and to participate voluntarily by the private sector. Phase 2 requires final settlement. Phase 3 will require a step-by-step road map, such as rapid construction of the Peace Park, expansion of peaceful use of the DMZ, and expansion of ecology, history and cultural tourism in the DMZ border area.

• Korean journal of communication and information
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• v.47
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• pp.74-95
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• 2009

With the digital technical development, the German public broadcasting system has enlarged their online services with the rapid growth of internet population and digital channels. In the debate on online services of public broadcasting systems the major issue is that broadcasting fees finance their broadcast, though they are intended to support mass communication only. Therefore the German private broadcasting claimed to the European Union, that broadcasting fee of the German public had to be regarded as state aid concerning fair competition. Due to the autonomy of the German public broadcasting systems, guaranteed by the German Constitutional Law, a public value test was proposed to the EU and was accepted domestically. The cut in rise of broadcasting fees was stated unconstitutional by the German Constitional Court in 2007, when online services were consolidated as the third media amongst TV and radio with regard to basic provision. This with the public value tests of the public and the accept of the EU's Audio Visual Media Services Directive was constituted in the 12th amendment of the State Contract of Broadcasting. This three-dimensional legislative process could be instructive for the korean process, because Korea too is on the verge of constituting a regulatory system of convergence media.

• Journal of the Institute of Electronics Engineers of Korea SP
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• v.46 no.4
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• pp.148-156
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• 2009

This paper presents a new image rejection algorithm based on the analysis of the distortion of a single-frequency continuous-wave (CW) signal due to the I/Q mismatch. Existing methods estimated the gain mismatch and phase mismatch on RF receivers and compensated them However, this paper shows that the circular trajectory of a single-frequency CW signal is distorted elliptic-type trajectory due to the I/Q mismatch. Utilizing the analysis, we propose a I/Q mismatch compensation method. It has two processing steps. In the first processing step, the generated signal is rotated to align the major axis of the elliptic-type trajectory diagram with the x-axis. In the second processing step, the Q-channel signal in the regenerated signal is scaled to align the regenerated signal with the transmitted single-frequency CW signal. Simulation results show that a receiver using the proposed image rejection algorithm can achieve an image rejection ratio of more than 70dB. And, simulation results show that the bit error rate performances of receivers using the proposed image rejection algorithm are almost the same as those of conventional coherent demodulators, even in fading channels.

• Child Health Nursing Research
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• v.5 no.2
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• pp.185-197
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• 1999

In the family life cycle, the most important task the families with school children should perform is ‘child education’ and ‘socialization’ However, economic stress on poor families with school children presents multiple problems through the shortage of resources necessary for child education and socialization, inappropriateness of family appraisal, and the insufficiency of the control channels for the efficient management of these confined resources and appropriate appraisal. The objectives of this article are : First, to report research on the actual conditions of the poor families in one area of Cheju and on the relevant health welfare policy, and to examine the appropriateness of the direction and the substance of this policy in terms of the intervention in economic stress on the poor families under the categories of resource management and control of appraisal. Second, to analyze qualitative data extracted from the memoirs of single-parent families living in several areas of Korea under the conceptual framework constructed by literature review in order to get a better understanding of the stress which poor families with school children have experienced. And third, to confirm the factors that can be risk factor but, at the same time, strength to these poor families from presented data and to use them as the basic data from which an intervention model can be developed, based on resource management and control of appraisal. The findings of this article are : First, while the number of absolute poor families in one area of Cheju is increasing and, as a result, the danger of the possibility that multiple problems will occur is also growing, the supporting level of the current policy is no more than a direct resource offer and there is no evidence that resource management is being professionally carried out. When it comes to control of appraisal, due to absence of the professional human resources in this matter, policy performances such as technical education training can have a negative impact. Second, a conceptual framework introduced in this article, ; Economic Pressure → Helplessness → Poor self-esteem → Marital Conflict → Parent-Child financial conflict → Inappropriate socialization → Poor child social competence : is partly verified. And third, judging from the results of the qualitative data, it is confirmed that the healing families, having overcome poverty, show several positive characteristics including : hope, strength, and social support. These findings are identified with the factors of resiliency considered above. According to these results, this article suggests the following. The anti -poverty policy in the future should focus not only on a direct resource offer but also on resource management and the control of appraisal that can magnify its effects. In particular, close attention should be paid to school children since they are in the most crucial period for socialization. Moreover, an emotional labor is such an essential resource for intervention that skilled nurses should play pivotal roles.

• KDI Journal of Economic Policy
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• v.33 no.4
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• pp.85-118
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• 2011

This paper uses the horizontal regulation system as the base analysis framework. The study clearly defines the regulatory goals of the followings: the horizontal cross-ownership regulations on program provider (PP) and platform provider, the vertical regulation on cross-ownership between PP and platform operator, the regulation on cross-ownership of program provider by terrestrial broadcasting company, and the regulation on cross-ownership between terrestrial broadcasting company and platform provider. Then, by analyzing the conformity between goals and criteria of regulations and the adequacy of the regulation level according to regulatory purposes, this paper examines the justifiability of each regulation and extracts improvement measures that suite regulatory purposes. This analysis finds following appropriate measures: replacing the horizontal cross-ownership regulation on PP with conduct regulations, such as designating major broadcasting programs or replacing the current criterion of cross-ownership regulation from sales to the audience market share; reshaping the horizontal cross-ownership regulation on platform provider so that system operator (SO), satellite broadcaster and Internet protocol television (IPTV) operator would be applied by the same regulation based on the number of subscribers of pay television services; and discontinuing other cross-ownership regulation. In this way, the study shows that with appropriate regulations on cross-ownership of PP, there would be no need for additional regulation on vertical integration between PP and platform operator. On the other hand, given that the regulation on terrestrial broadcasting cross-ownership of PP could be justified only by regulatory purpose of the protection of the diversity of public opinions, it would be desirable to replace the current criteria of the number of PPs with the criteria of the audience market share. Lastly, the study shows that when platform operator is targeted by the cross-ownership regulation based on the number of subscribers of pay television services, the regulation on cross-ownership between terrestrial broadcasting company and platform provider should be replaced with conduct regulations, such as designating must-offer channels and major broadcasting programs.

• Journal of dental hygiene science
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• v.4 no.2
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• pp.61-73
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• 2004

In this study, I have analyzed domestic dental clinics which had introduced CRM for customer satisfaction management. The purpose of this study is to provide information for designing efficient CRM. I would suggest some strategies to carry out CRM as followed. First, promote long-term relationship with customers. Second, select a target patient group and classify customers. Third, set a systematic database up. Fourth, make various channels to communicate with customers. In addition, the following ways are essential to be successful in implementing CRM. First, strengthen the service provided at the Moment of Truth (MOT). Second, organize learning in hospital and all the staff should be customer-oriented. Third, perform systematic "internal marketing".

• Journal of Digital Convergence
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• v.12 no.3
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• pp.391-397
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• 2014

This paper is concerned with medical tourism, which is expected to become the new growth engine of the 21st century. Medical tourism is a collaborative and synergistic composition of Healthcare and Tourism, and has led to a remarkable growth in 2012 since the year 2009, exhibiting huge growth potential. This paper reviews the emerging market of the medical tourism with five major hospitals in Korea from the perspective of medical tourists, and makes suggestions for the global health care and the sustainable development in Korean medical tourism as a growth market: the construction of websites for active services and transparent management of medical expenses with proper arrangement of medical consulting and advices, cooperation of the health care center and the medical tourism industry, and the activation of healthcare communication. For the smooth progress of medical tourism, this paper suggests two separate communication channels: one for the patient tourists and the other for the medical tourism coordinators. The former needs accuracy with professional knowledge on the healthcare and communication, which should be classified as medical interpreters working with disease-oriented medical tourists. The latter refers to international medical coordinators dedicated to the smooth progress of medical tourism and services. This paper also points out the creative efforts to improve the relatively poor infrastructure of tourism industry to accommodate the medical tourists, and improve the medical tourism industry.