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http://dx.doi.org/10.7318/KJFC/2022.37.4.335

Analysis of Operational Meal Costs and Operator Perception of Optimal Price through an Application of the Price Sensitivity Measurement (PSM) Technique by the Size of Kindergartens  

Park, Moon-kyung (Department of Food and Nutrition, Hanyang Women's University)
Shin, Seoyoung (Department of Food & Nutrition, Seoil University)
Kim, Hyeyoung (Department of Food & Nutrition, Baewha Women's University)
Lee, Jinyoung (Department of Food and Nutrition, Hanyang Women's University)
Kim, Yoonji (Department of Food & Nutrition, Yonsei University)
Publication Information
Journal of the Korean Society of Food Culture / v.37, no.4, 2022 , pp. 335-344 More about this Journal
Abstract
The study was aimed to investigate the operational meal costs by kindergarten size in Seoul and to analyze recognition for optimal meal prices. A survey (31.6% recovery rate) was conducted on all kindergartens (779 kindergartens) in Seoul on April 2021 using descriptive analysis, t-test, and dispersion method. A price sensitivity measurement (psm) method was used to determine optimal meal prices. Result showed an average food cost for kindergartens of 2,647 won, an average labor cost of 605 won, an average operating cost of 146 won, and the total meal cost of 3,506 won. Total meal cost decreased with increasing kindergarten size (p<0.001). On the other hand, kindergartens with more students decreased the ratio of food cost to total meal cost, and operating cost and labor costs (p<0.001) increased. The optimal price of kindergarten operators' meal cost (OPP) was KRW 3,673. Furthermore, the analysis showed the sensitivity of operators' meal costs to kindergarten size was insignificant.
Keywords
Kindergarten; price sensitivity measurement (PSM); meal price; optimal price;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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