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http://dx.doi.org/10.7583/JKGS.2021.21.3.39

A Study on the Influence of Game Broadcasting Content Factors and Communicator Factors on Immersion and Viewing Intention : Focusing on e-sports game broadcasting contents  

Kim, Yu Mi (Dept. of Journalism and Broadcasting, Chonnam National University)
Abstract
This purpose of study is to investigate the influence of e-sports(electronic sports) broadcasting contents and communication factors on game broadcasting viewing intention, focusing on the immersion parameter. As a result of the analysis, it was found that 'creativity' among content elements such as 'entertainment', 'creativity' and 'informationality' has a great influence on immersion. Among the communicator factors, 'communication', 'professionality', and 'uniqueness' were found to have a positive effect on immersion. In addition, the sense of immersion had a great influence on the intention to watch the broadcast.
Keywords
Game broadcasting; Electronic-sports; Content factor; Communicator factor; Immersion; Viewing intention;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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