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http://dx.doi.org/10.7583/JKGS.2018.18.2.77

Anatomizing Slots of Social Casino: Focus on Slotomania  

Han, Sukhee (Department of Media Communication, Graduate School, Hanyang University)
Abstract
This study anatomizes various traits of slots in Slotomania, the most popular online slot game in the world. Developed by Playtika, Slotomania is a social casino genre game that runs over Facebook. Slotomania has been the number one as a title in the social casino genre, and this study multi-dimensionally analyzes various characteristics of slots that exist in the game. Specifically, it analyzes factors of 1) User Interface(UI) 2) Theme 3) Payline & Betting 4) Structure & Symbol 5) Bonus 6) Additional Traits. As a reuslt, it reports that there is "diversity". Therefore, it not only researches how and why those slots are attractive to people but also explores the market of social casino based on Facebook.
Keywords
Slotomania; Social Casino; Slot; Facebook; Online Game;
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