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http://dx.doi.org/10.7583/JKGS.2016.16.5.37

A Comparison of Tendencies in Male and Female Gamers Using Customization and Life Simulation  

Jung, Hee-Young (Graduate School, Dept. of Interaction Design, Hallym University)
Jung, In-Hoo (Graduate School, Dept. of Interaction Design, Hallym University)
Oh, Pyeong (Graduate School, Dept. of Interaction Design, Hallym University)
Kim, Sun-Jeong (Graduate School, Dept. of Interaction Design, Hallym University)
Hong, Seokmin (Dept. of Advertising and Public Relations, Hallym University)
Publication Information
Journal of Korea Game Society / v.16, no.5, 2016 , pp. 37-44 More about this Journal
Abstract
The market of mobile game is growing rapidly according to increasing trend of mobile market and dissemination of smart phone devices. Not only the number of male gamers, but also female gamers who are relatively playing casual games are increased and the mobile market is growing as well. Therefore, this study compared the tendencies in male and female gamers using "Link" which was based on customizing and life simulation. The results showed that female gamers had stronger affinity than male gamers in customization. Both male and female gamers showed similar interests in battle situation. This paper contributes to new perspective of mobile game developing and marketing opportunity.
Keywords
Gender Difference; Gamer; Customization; Life Simulation;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
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