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http://dx.doi.org/10.7583/JKGS.2014.14.4.75

Study on Game Expandability Pursuant to the Spread of the Korean Wave  

Lee, Jae Hong (Dept. of Creative Writing, Soongsil University)
Publication Information
Journal of Korea Game Society / v.14, no.4, 2014 , pp. 75-86 More about this Journal
Abstract
This study explored the expandability and prospect of the game, one of the cultural contents that may potentially lead the next Korean Wave. The study found that for the game to grow and be recognized as the cultural product of the Korean Wave, it was necessary to develop the strategies to ensure the sustainability of the game and to build plans for powerful storytelling techniques that help the public become more familiarized with the game as part of the Korean Wave and maximize the public's affinity and preference of such game. It was also found that one of the immediate priorities is to develop the games that are characterized as their unique use and representation of the Korean culture in the global market while designing effective localization plans and paving the way for a government-level system of support.
Keywords
Game; The Korean Wave; Game Expandability; The Korean culture; Storytelling;
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