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http://dx.doi.org/10.7583/JKGS.2013.13.4.5

Social Behavior and Perceived Playfulness according to Personality Types of SNG Players  

Kim, Yeongsil (Graduate School of Dongseo University)
Kim, Mijin (Dept. of Game, Dongseo University)
Publication Information
Journal of Korea Game Society / v.13, no.4, 2013 , pp. 5-14 More about this Journal
Abstract
This study is aimed at comparing and analyzing the response of playfulness level by personality type of players, according to the observations and results of behavior shown in SNG (Social Network Game) players during their play, in particular based on social behavior of SNG players. For this, the behavior of SNG players is classified into SC (Social Connectedness) and NC (Non-Social Connectedness) by space where they play games and the relations between behavior of each SNG player and their playfulness are confirmed by empirical experiment based on big-five personality traits possible standards of disposition expected from players. The results are presented that the playfulness for behavior of SNG players has distinct features by personality types and there is a significant difference between personality types for SC behavior. It could be useful for determining the proportion of playing behavior for Social Connect, generally known as one of main sources SNG provides when designing SNG play and considering personality types of players.
Keywords
SNG; Game Player's Behavior; Game Player's Personality; Playfulness;
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Times Cited By KSCI : 5  (Citation Analysis)
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