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http://dx.doi.org/10.7583/JKGS.2013.13.3.55

A Study on the Factors Determining Experience of Flow in Mobile Social Network Games  

Kim, Seul-Yi (Department of Journalism and Mass Communication Dongguk University_Seoul)
Chung, Yongkuk (Department of Journalism and Mass Communication Dongguk University_Seoul)
Chen, Meicen (Department of Journalism and Mass Communication Dongguk University_Seoul)
Publication Information
Journal of Korea Game Society / v.13, no.3, 2013 , pp. 55-68 More about this Journal
Abstract
This study examined the factors determining experience of flow in mobile social network games. Built upon the literature on flow experience in the Internet and online games, this study classified the determining factors into three categories. The first category is the content factor which includes graphic design, challenge, and incentive; the second is the device factor including ease of access and ease of control; the third is the social factor including social interaction and community activities. A correlation analysis was conducted to examine the association between each of the seven determining factors and flow experience. Additionally, a hierarchical regression analysis was performed to evaluate which of the selected factors would exert a relatively strong influence on experience of flow. Both analyses reached the same conclusions as follows: Graphic design, incentive, and community activities increase flow experience while challenge and ease of control exert little influence on flow experience. In addition, graphic design was the most influential element in determining flow experience, followed by community activities and incentive, respectively.
Keywords
Mobile social network games; flow; content factor; device factor; social factor;
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