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http://dx.doi.org/10.7583/JKGS.2012.12.6.59

An Analysis of the Price Structure of Two Sided Market in Online Game Item Trade  

Choi, Seong-Rak (Dongyang Mirae University)
Publication Information
Journal of Korea Game Society / v.12, no.6, 2012 , pp. 59-70 More about this Journal
Abstract
There are many methods to buy and sell online items. But A lot of people use item trade sites when they want to sell or buy their items. This article analyzes the price structure of item trade, and finds why gamers use item trade sites in spite of the brokerage. We analyze the difference of item prices between in the market of item trade sites and in the market of other trade methods. And we find that the prices of item trade sites is higher than those of other markets. Buyers pay about 6% higher prices to seller. The higher prices are for the safe trading what item trade sites supply. And sellers take about 0.7% higher prices than in other markets. There is a sufficient motive when gamers use item trade sites in spite of their high prices.
Keywords
item trade; item trade site; item price; two-sided market;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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