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http://dx.doi.org/10.7583/JKGS.2012.12.6.47

The Evolution of Video Game Industry: Applying the Industrial Organization Model to the U.S. Video Game Market  

Seo, Sangho (Dept. of Mass Communication, Konkuk University)
Publication Information
Journal of Korea Game Society / v.12, no.6, 2012 , pp. 47-58 More about this Journal
Abstract
Video game industry has undergone the drastic changes for forty-year history. The purpose of this study was to gain an understanding of the historical evolution of the U.S. video game industry. To achieve this goal, this study has chosen the industrial organization model as the theoretical framework. This study found that the market structure as well as the market conduct in the U.S. video game industry changed drastically. This study concludes that the change of the market structure of the U.S. video game industry relates to the change of market conduct. This study could serve as the basis for future research on the economic analysis of video game industry.
Keywords
video game industry; industrial organization; market structure; market conduct;
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