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http://dx.doi.org/10.20878/cshr.2017.23.6.016

Sense-Making in Identity Construction Revisited: Super Tuscan Wines and Invalidated Institutional Constraints  

Yoo, Taeyoung (College of Business, Hankuk University of Foreign Studies)
Bachmann, Reinhard (School of Finance and Management, SOAS, University of London)
Publication Information
Culinary science and hospitality research / v.23, no.6, 2017 , pp. 143-152 More about this Journal
Abstract
This paper examined seemingly well-working compromises in identity construction, questioning whether the compromises could function only nominally in practice. The literature has paid attention to the conflicts which end up functionally sense-making, through either unilaterally enforced or mutually assimilated compromises. In contrast, this paper's analysis of Super Tuscan wines under the Italian government's quality regulation illustrated that the compromises between wineries and classification systems do not work well and make the classification systems meaningless in the end. This study thus argued that compromises in identity construction do not always result in functionally sense-making outcomes: they could be only nominal. This study suggested that idiosyncratic institutional contexts, such as weak organizational legacy, affect the results of identity construction in functional terms. At last, the theoretical and practical implications both in organization and management of this study were well discussed.
Keywords
Identity construction; Institutional context; Organizational legacy; Wine; Italy;
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