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Conceptual Approach of Green Practices in Context of Hotels: Value - Attitude - Behavior  

Jin, Naehyun Paul (School of Recreation, Health and Tourism, George Mason University)
Lee, Sang-Mook (Dept. of Foodservice Management, Kyungsung University)
Publication Information
Culinary science and hospitality research / v.21, no.5, 2015 , pp. 119-128 More about this Journal
Abstract
The purpose of this study is to develop and test a model that explains the potential influences of: 1) consumers' values, 2) their attitudes toward green practices and/or environmental concerns, and, 3) "green hotel" visit behaviors. In addition, the study will clarify how these variables relate to each other. The findings of this study will further our understanding of what drives green hotel visit behaviors and will provide insights for public policymakers and industry marketers.
Keywords
green hotel; consumers' value; attitude; environmental concern; visit behavior;
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