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http://dx.doi.org/10.20498/eajbe.2021.9.2.75

The Effect of Self-Leadership on Job Satisfaction and Customer Orientation: The Role of Supervisor Support  

KWAK, Jinman (School of Business Administration, Daejeon University)
MOON, Jaeseung (School of Business Administration, Daejeon University)
Publication Information
East Asian Journal of Business Economics (EAJBE) / v.9, no.2, 2021 , pp. 75-84 More about this Journal
Abstract
Purpose - The purpose of this study is to derive practical implications for human resource management to improve service quality by demonstrating the moderating effect of perceived supervisor support in the relationship between self-leadership, job satisfaction, and customer orientation. Research design, data, and methodology - 800 questionnaires were distributed and collected for beauty service companies with two or more employees. Among them, 602 data were analyzed using SPSS 24 and AMOS 24. For the assessment of goodness of fit of the models, TLI, CFI, RMSEA indices were used. Result -The empirical results are as follows. First, it was found that self-leadership had a positive effect on job satisfaction and customer orientation. Second, job satisfaction was found to have a positive effect on customer orientation. Third, it was found that job satisfaction had a mediating effect in the relationship between self-leadership and customer orientation. Fourth, empirical data showed that the moderating effect of supervisor support in the relationship between self-leadership on job satisfaction was significant. Conclusion -This study contributed to the expansion of related theories by analyzing the moderating effect of perceived supervisor support in the relationship between self-leadership, job satisfaction, and customer orientation, and provides practical implications for efficient human resource management.
Keywords
Self-leadership; Job Satisfaction; Customer Orientation; Perceived Supervisor Support; Moderating Effect;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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