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Consumer's Purchase Behavior of Branded Pork by Income and Age in Gyeongnam Province  

Lee, Moon-Hee (Livestock Division, Gyeongnam Provincial Office)
Kim, Tae-Wan (Swine Science and Technology Center, Jinju National University)
Heo, Soon-Ku (Gyeongnam Sacheon Agricultural Development & Technology Center)
Han, Il-Moon (Livestock Division, Gyeongnam Provincial Office)
Jin, Sang-Keun (Department of Animal Resources Technology, Jinju National University)
Kim, Il-Suk (Department of Animal Resources Technology, Jinju National University)
Publication Information
Food Science of Animal Resources / v.26, no.3, 2006 , pp. 380-385 More about this Journal
Abstract
A total 178 housewives in Gyoungnam province were surveyed with regard to branded pork purchasing behavior. The results of this study suggest the existence of income and age differences in attitudes toward branded pork. Based on the collected survey data, income level plays a significant role in the information/perception channel (p<0.01), purchasing power associated with brand name value (p<0.1), and attitudes toward quality assurance (p<0.01) of branded pork. Consumer age was significantly different with regard to the purchase place (p<0.05) and purchase frequency (p<0.1) of branded pork.
Keywords
branded pork; purchase behavior; income; age;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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