The results of study for colorless hair manicure, which is well known for its useful point and supplement damaged hair glossy, luster, elastic and soft one are as follows. Hair protection effect by the management time of colorless hair manicure products, as below. When it comes to dyed hair group's hair surface condition. both level 3 and level 6 hairs cuticle changed to be irregular. And lose of cuticle has been observed with a fact that the space between cuticles are not clear. In case of manicuring, manicuring 2 weeks after dyeing is better complemented surface damage than manicuring right after dyeing. So, in case of making cuticle morphologic of good hair quality in manicuring dyed hair, it's more effective to manicure right after dyeing to both level 3 and level 6 hair.

Even though Up style field generally rise economic development and GNP, many demand got to cultural development and direct ratio. When you up style is main study of concrete study purpose which end of hair. Variation is upper spread, down spread, middle spread, symetric form, asymetric from etc. As a result is followed; 1. According to chignon's position, fusion style reproduced korea modem through various data and categorize style. 2. Modem korea fusion style reproduced theme up style(wedding, evening, causal, han-bok, fusion show). 3. The thesis compared and analyzed modem korea fusion up style and japanese fusion up style. (1) According to chignon's position and balance, up style compared and analyzed it. (2) Theme up style(wedding, evening, causal, han-bok, fusion show) compared and analyzed categorize. End of hair classified variation according to position and balance external image affected to it which bale on design component as a result, classified up-style reconstruct.

As elderly population has been increasing, our society has to be prepared the social system. Especially female elderly increasing means that market will change and business model should also change. Every women want to be beautiful and looks young and as women get aged, women eager to be younger and beautiful more. The purposes of this study were to find out how was represented in cosmetic market ad and how elderly customers has been changed. In developed society, baby boomer has been increased, and their power of purchase also has been increased in cosmetic market. In our society, cosmetic market has been developing as customer's demand and whitening focused cosmetics has been increasing especially. Elderly skin need more moisture focused cosmetics and for developing the elderly cosmetic market in Korea, we need more research about korean elderly women's social psychological character and customer's character.

The purpose of this research is to help cosmetic companies to develop new products and make sales strategy by understanding about $20's{\sim}30's$ women's favorite types of eye shadows like as various colors and technique of express. They were divided into groups based on their ages, educational background, careers and monthly income and each group was inquired its preferable cosmetic colors, the time span of the purchase, the motive of the purchase, and the trend of the color cosmetic to analyze the relationship between the trend color and the purchase. It also shows that the most popular color is pink for eye shadow and women have over two colors and cake type ordinary. This survey is showed that women avoid wearing dark or deep colored eye shadow due to natural make-up. Also it showed that women of the times request soft and natural technical makeup for eyes.

This Study was conducted in order to provide a satisfying beauty service to customers by investigating the effect of hair thickness on personality and attitude of hair style. It executed a survey of customers within the age of $20{\sim}}40$ who come and go to beauty salons, dwell in Kyeong-gi and Seoul. First, it investigated the difference of blood types depending on hair thickness. Second, it investigated how hair thickness affects on types of personality. Third, it investigated the difference of hair style attitude depending on hair thickness. We picked normal hairs for mineral test from our salon customers of the occipital region, except coloring hairs, white hairs. The hairs were picked 2 cm off from the scalp. In the result, many people with thick hair were found to have the blood type O, and many people with thin hair were found to have the blood type A. Also, in the types of personality the owners of thick hair and thin hair were highly found to have characters of both sexes, the owners of normal hair were highly found to have feminine characters. Many of the owners of thick hair appeared to prefer short hair styles, a high percentage of the owners with thin hair appeared to have long hair styles, A type people who are introspective prefer soft and long hair styles which have less movement.

This study is surveyed for understanding attitude toward make-up and purchasing behavior of cosmetics of preteen generation, elementary school students among 10 to 12 using a method of questionnaire. It helps concerned traders comprehend purchasing characteristics of preteen and map out a strategy for marketing of preteen. And it used research material being able to understand socio-psychological characteristics and attitude toward make-up and purchasing behavior of cosmetics of preteen generation. For the survey, a method of questionnaire was used. The questionnaire consisted of 4 questions for socio-psychological characteristics, 5 for appearance, 8 for attitude toward make-up and 6 for cosmetic purchase behavior and 3 for demographic factors. 458 girl students among 4, 5 and 6th graders at elementary schools in Seoul were selected on a random basis. Data was analyzed using frequency, percentage, average, standard deviation. F-test, Duncanis post test and crosstab analysis were also applied. 1. The level of interest of pre-teen generations was found normal. 2. The most popular destinations for buying cosmetics were dedicated cosmetics shops and department stores. 3. Satisfaction and interest of appearance and make-up. 4. Attitude toward make-up and behavior of purchase cosmetics as grades.

The purpose of this study was to find out the difference between high self-esteem and low self-esteem about the product. The study used the questionnaire method to find out the control effect of self-esteem on apparel brand types. The survey data was analyzed by SPSS Hangul 10.0 Statistic Package. 16 apparel brands that had been selected by a preliminary study were surveyed by using. Brand Mapping was performed in each group for brand classification, and ANOVA was conducted in order to compare the variables depending on brand types. The self-esteem was surveyed by using the self-esteem scale by Rosenberg was used. Multivariate analysis was conducted to identify brand preference, product involvement according to purchase intention and the interactive effects of the brand types that are divided into familiarity and control recognition. For the purpose of the study was to compare searched the results of the high self-esteem comparison with the low self-esteem. The results of the study found the differences on perception about the brand between the high self-esteem and the low self-esteem on the preference. People with high self-esteem liked the brand that was perceived obedience. But the low self-esteem liked the brand that was perceived control.

All styles began to coexist by recognizing diversity and changeability instead of an absolute value system of beauty or truth in the general culture field of modern society. In other words, the characteristic of deconstructism, which breaks down the boundary between order, balance, style and genre within the texture, is brought out. This characteristic is also having an effect on the field of up style in a hair genre to secure the beauty of incompletion as the beauty of the present time, involving the beauty of ugliness in the boundary of beauty. This study aims at presenting new vision by applying deconstuctism to the up style to express as an original and experimental formative art with various expressive methods. In addition, it aims at being perfect for presenting the creativity and artistry through expressive techniques by formative factor of deconstructive up style to find new methods and directions to design concept with main expressive ability of deconstructive up style.