The Korean Fashion and Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Characteristics of Semiotics in Menswear Illustrations - Focusing on Morris's theory of Semiotics -

남성 패션 일러스트레이션에 나타나는 기호학적 특성 - 모리스의 기호학을 중심으로 -

  • Yeonghoon Kang (Dept. of Fashion and Textiles, Seoul National University) ;
  • Jongsun Kim (Dept. of Fashion Design, Suwon Women's University)
  • 강영훈 (서울대학교 의류학과) ;
  • 김종선 (수원여자대학교 패션디자인과)
  • Received : 2024.03.11
  • Accepted : 2024.05.27
  • Published : 2024.08.31
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Abstract

Fashion illustrations capture the artistic essence of fashion, going beyond simply conveying information about the clothing. Therefore, semiotic interpretations and approaches are quite essential to fully understand the meaning of fashion illustrations. However, studies on men's fashion illustrations are limited despite the significance of men's fashion in the market. This study aimed to address this gap by proposing a semiotic analysis method specifically for men's fashion illustrations by building on Morris's theory of semiotics and previous research. The study examined the visual aspects and structural meanings of these illustrations by analyzing aesthetic expressions at the syntactic level. At the semantic level, it explored the conceptual meanings tied to the representation of the human body and the symbolic meanings that reflect the cultural background of male society. At the pragmatic level, the study investigated the intended message of the author, considering both aesthetic and symbolic content values. The study confirmed that men's fashion illustrations not only convey information about clothing but they have also evolved into a form of visual art that conveys diverse meanings related to fashion, society, and culture through semiotic symbols. Men's fashion illustration has emerged as a unique domain that influences fashion consumption, shapes new lifestyles, and embodies socio-cultural interactions.

Keywords

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