The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Rethinking the Role of Public Service Media in the Big Data Era: Focusing on data sharing cases of European Broadcasting

빅데이터 시대에 공공서비스 미디어의 역할 재고찰: 유럽 방송의 데이터 공유 사례를 중심으로

  • Yun, Jang-Ryol (Dept. of Media Communication, Pukyong National Univ)
  • 윤장열 (국립부경대학교 미디어커뮤니케이션학과)
  • Received : 2024.09.25
  • Accepted : 2024.11.01
  • Published : 2024.11.30
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Abstract

This paper examines the crisis of public broadcasting and focuses on the European Innovation in Public Service Media Policies(InnoPSM). They define digital content as common goods and suggest the possibility of producing and sharing common goods in a non-commercial manner, rather than public broadcasting, which is represented by public service media, being privately owned as a commodity. The characteristics of the Internet and digital technology, namely connection, exchange, and cooperation, do not require any additional costs when reproducing knowledge and information once produced. This fact is supported by cases of public and private broadcasters in Europe producing and distributing digital content as common goods. In this respect, this paper critically examines the fact that restoration of publicness in public broadcasting requires establishing legal and institutional conditions for how our society can produce and distribute common goods, while also critically examining the fact that common goods can be commercialized and monopolized in the market.

본 연구는 공영방송의 위기를 고찰하면서 유럽의 미디어 공공성 회복선언에 주목한다. 이들은 디지털 콘텐츠를 공공재화로 규정하고, 공공서비스 미디어로 대표되는 공영방송이 상품으로 사적 소유되는 것이 아니라, 비상업적인 방식에서 공적 재화를 생산, 공유할 가능성을 제시한다. 본래 인터넷과 디지털 기술이 지닌 특성, 즉 연결, 교류, 협력에서는 한번 생산된 지식과 정보를 재생산할 때, 아무런 추가비용이 요구되지 않는다. 이러한 사실은 유럽의 공, 민영방송사가 디지털 콘텐츠를 공적 재화로써 생산, 분배하는 사례를 통해 뒷받침된다. 이런 점에서 본 연구는 공영방송의 공공성 회복은 우리 사회의 공공서비스 미디어가 공공재화를 어떻게 생산, 분배할 수 있는지 법, 제도적 조건을 마련해야 하는 한편, 공공재화 역시 얼마든지 시장에서 상품화되며, 독점화된다는 사실을 비판적으로 고찰하고 있다.

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