• Journal of Digital Contents Society
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• v.18 no.5
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• pp.839-847
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• 2017

Korean public service broadcasting(PSB) is facing identity crisis and debate on improving PSB governance. In order to analyze the causes of the crisis of PSB, We attempted to typify the constituent factors of governance of PSB based on the perception of public service broadcasting employees and media professionals. The results of the study are summarizes as follows. First, PSB' governance is typified by four factors such as market influence, political influence, professionalism, and guarantee of PSB system. Secondly, it is analyzed that only political influence among PSB governance factors has a significant effect on the perception of crisis of PSB. Thirdly, it is analyzed that the way of constituting the KBS board and the ratio of personnel have a meaningful influence on 'political influence'. The results of this study confirm that Korean PSB needs to improve the governance structure of PSB away from political influence in order to secure the legitimacy and identity.

• Korean journal of communication and information
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• v.72
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• pp.121-145
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• 2015

The public broadcasting in Korea are currently financed primarily through license fees paid by anyone who holds a TV set. This paper aimed for other options; How can we have a stable cash flow for public broadcasting account for right incentives, lack of sufficient government intervention, efficiency and quality? As this paper shows, bringing taxes more efficient and fairer, while a solid foundation for the public broadcasting finance; combined with an incentive based payment system this may be a sensible alternative to the forthcoming poll tax.

• Korean journal of communication and information
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• v.22
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• pp.7-38
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• 2003

This study is primarily concerned with the discussion about the crisis of Korean Public Service Broadcasting within the context of changing media environment. The study firstly attempts to explain the causes of current problems of Public Service Broadcasting in general, and categorizes the patterns of Western countries' reactions to cope with the problems. Secondly, the present study deals with the case of Korean Public Service Broadcasting. This paper argues that Korean Public Service Broadcasters have adopted four salient strategies: 1) They have tried to achieve high program ratings based on non-distinctive programming; 2) They have preferred the commercial advertising revenues as the primary financial resource; 3) They have attempted to expand their social power while exploiting their program contents; 4) Finally, they have tried to be a sole player in the decision making process, independent from all the other social forces such as the state, capital, and the civil organizations. This study suggests that four strategies should be reconsidered because those are far from the original ideas of Public Service Broadcasting.

• Informatization Policy
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• v.29 no.4
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• pp.3-25
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• 2022

The governance structure of public broadcasters is the hottest topic in domestic media policy. This study examines the flow of discussions by period by synthesizing the research literature on the governance structure of domestic public broadcasting since 2000. As a result, active discussion on the governance structure of public broadcasting was confirmed to have appeared following the conservative governments after 2008, derived from the "crisis theory of public broadcasting." In addition, the discussion was conducted centered on the public values of public broadcasting and direction of system improvement, political independence of public broadcasting, composition of the board of directors, and presidential election system. This study suggested that future discussions on the governance structure of public broadcasting should expand the existing discussion of political independence to encompass the values, responsibilities, and systems of public broadcasting that presuppose citizen participation.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.207-217
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• 2021

This study identified what children's TV program model should KBS offer to the realization of the value of children audience. Results demonstrated that educational and norm, content diversity & children's interest, cultural diversity, and program accessibility were derived as the characteristics of children's programs pursued by parents bringing up children. This study further expects the efforts of KBS to provide children's programs that people want may serve as a key mechanism for enhancing awareness of the need for public broadcasting and contributing to the realization of normalizing TV license fees.

• Korean journal of communication and information
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• v.64
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• pp.31-58
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• 2013

With the expansion of digital media platform, there has been a new conceptualization about public function of public broadcasting in and around European countries. Although there are differences between countries, Universal Access including smart and Internet media has been emphasized in Britain and France. However, there is lack of public discussion on service strategy of Internet and smart media platform when public function of public broadcasting is discussed. Therefore, this study tried to investigate not only the public function of public broadcasting in the field of Internet and smart media through audience research but also how the national public broadcasting stations ensure public interest and competitiveness in the field of Internet and smart media platform. The results suggested that smart phone users evaluated real-time broadcasting and VOD are the most important services among the public functions which public broadcasting stations have to persue. Futhermore, the users showed high intension to use when the free real-time broadcasting service is offered. Therefore, public broadcasting stations have to improve the social recognition on necessity and public interest of public broadcasting stations through the free real-time broadcasting services on Internet and smart media platform. And policies which can ensure competitiveness in the era of digital media are needed to become important broadcasting institute.

• Korean journal of communication and information
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• v.69
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• pp.139-169
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• 2015

This paper examines the factors that influence viewers' attitudes toward the public service broadcasting (PSB) system and the license fee. A online survey group was classified into four types on the basis of their expectations and evaluations of public values and demographic characteristics. Subsequentially, the attitudes each type of the viewers displayed toward the PSB system and the license fee were analyzed. The result reveals that young women in their 20-40s have more negative attitudes toward the PSB system than any other groups; those women tend to have high expectations on 'diversity' whereas they show low satisfactions with all the other public values. Additionally, this study attempted to detect factors that affect the attitudes toward the PSB system and the license fee. The important factors was not only the viewers' demographic characteristics but also their expectations and evaluations regrading the public values of PSB.

• Journal of Digital Contents Society
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• v.17 no.3
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• pp.119-133
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• 2016

This paper is designed to study how public values of viewers impact on the necessity of public service broadcasters and the willingness to payment of TV license fee based on the public-opinion survey regarding raising KBS TV license fee which was submitted to the National Assembly in 2013. To investigate this influence, seven main projects presented by KBS are classified into five public values of public (service) broadcasters such as quality, diversity, universality, social value and global value. The seven key performance tasks were presented by KBS. The study results are summarized as follows. Firstly, the survey group who selected the digital welfare enlargement by free terrestrial multi-channel broadcasting among public values recognized as highest the necessity of public service broadcasting as the most highly. Secondly, regarding the question of raising license fee, 72.4 percent of respondents were in favor of 1,000 won and 43.9 percent of respondents were in favor of 1,500 won. The result of this study shows that public service broadcasting has the possibility of securing the legitimacy of license fee policy when public service broadcasters faithfully carry out the five public values as above.

• Korean journal of communication and information
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• v.47
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• pp.74-95
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• 2009

With the digital technical development, the German public broadcasting system has enlarged their online services with the rapid growth of internet population and digital channels. In the debate on online services of public broadcasting systems the major issue is that broadcasting fees finance their broadcast, though they are intended to support mass communication only. Therefore the German private broadcasting claimed to the European Union, that broadcasting fee of the German public had to be regarded as state aid concerning fair competition. Due to the autonomy of the German public broadcasting systems, guaranteed by the German Constitutional Law, a public value test was proposed to the EU and was accepted domestically. The cut in rise of broadcasting fees was stated unconstitutional by the German Constitional Court in 2007, when online services were consolidated as the third media amongst TV and radio with regard to basic provision. This with the public value tests of the public and the accept of the EU's Audio Visual Media Services Directive was constituted in the 12th amendment of the State Contract of Broadcasting. This three-dimensional legislative process could be instructive for the korean process, because Korea too is on the verge of constituting a regulatory system of convergence media.

• Korean journal of communication and information
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• v.24
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• pp.93-117
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• 2004

이 연구는 방송사의 조직문화와 가치지향성이라는 관점에서 한국 방송의 공공성 제고 문제를 검토하였다. 방송은 그것을 만드는 사람의 정신과 무관하지 않고 프로그램 제작자는 자신이 속한 방송사가 지향하는 가치를 벗어나기 어렵다는 연구결과를 바탕으로 설문조사와 면접조사를 통해 한국방송공사 프로듀서들의 문화적 특성과 가치지향성을 살펴보았다. 그 결과, KBS 프로듀서들은 부서에 따라 친밀성과 연대성의 정도가 달랐고, 담당하고 있는 프로그램 장르와 방송 채널에 따라 프로그램의 기획과 제작에서 중요하게 고려하는 가치가 달랐다. KBS는 공공성 확보를 표명해왔지만 실질적인 운영의 원칙으로 삼지 않아 왔고 구성원들의 주요한 가치로 내면화되지 못하면서 공익성과 시청률이라는 두 개의 가치지향성을 갖게 되었다. 이 연구는 우리 공영방송의 공공성 확보가 법과 제도의 차원에서 뿐만 아니라 조직문화와 가치지향성의 측면에서도 접근해야 해결될 수 있다고 제안한다.