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Korean Society of Computer Information (한국컴퓨터정보학회)
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The Effect of Cultural Values between Countries on the Entrepreneurial Cognition and Attitude

  • Xu Haichao (Dept. of Business, Gyeongsang National University) ;
  • Yunkyung Lee (Cultural Industry Research Center, Korea Culture & Tourism Institute) ;
  • Youngsik Kwak (Dept. of Business, Gyeongsang National University)
  • Received : 2024.07.22
  • Accepted : 2024.09.27
  • Published : 2024.10.31
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Abstract

Previous studies using the Global Entrepreneurship Monitor(GEM), which enables international comparison of startups, have mainly focused on topics such as politics, economy, and systems. There are relatively few studies related to the cultural domain. Therefore, the purpose of this study is to analyze the impact of national cultural values on entrepreneurial attitudes using the Hofstede index, which is most representatively used in multinational cultural studies, and to contribute to the development of entrepreneurial strategies and policies. As a result, it was found that countries with high levels of collectivism and short-term orientation, two dimensions of national cultural values, had a positive impact on entrepreneurial attitudes. This study is significant in that it expands the research subject and scope by linking national cultural values and entrepreneurial attitudes, and in that it provides basic data that can respond to changes in the global entrepreneurial environment where cultural sensitivity is increasing.

국제 간 창업비교가 가능한 GEM(Global Entrepreneurship Monitor)을 이용한 기존 연구는 주로 정치, 경제, 제도 측면의 주제로 이루어졌고, 문화영역과 연계된 연구는 상대적으로 적은 편이다. 따라서 이 연구의 목적은 다국적 문화 연구에서 가장 대표적으로 활용되는 Hofstede 지수를 활용하여 국가의 문화가치가 창업태도에 미치는 영향을 분석하여 창업 전략 및 정책을 개발하는데 기여하고자 하는 목적을 가지고 있다. 이를 위해 관련 데이터를 수집하여 요인분석, 상관관계분석, 회귀분석 등을 활용하여 실증 분석을 하였고, 그 결과, 국가의 문화가치 중 집단주의와 단기 지향성이 높은 나라에서 창업 태도에 양의 영향을 미친 것으로 나타났다. 이 연구는 학문적으로는 국가별 문화가치와 창업태도를 연계시켜 연구대상과 범위를 확장하고 실무적으로는 문화적 민감성이 높아지는 글로벌 창업환경의 변화에 대응 할 수 있는 기초 자료를 제공한 것에 의의가 있다.

Keywords

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