Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Case Study of Modern Fashion Design in East Asian Costume Culture -Using the Greimas Symbolic Square

동아시아 복식문화가 나타난 현대 패션 디자인 사례 연구 -그레마스 기호사각형을 활용하여

  • Inhyung Jung (Dept. of Design and Crafts, Hongik University) ;
  • Jinyung Kim (Dept. of Textile Art and Fashion, Hongik University)
  • 정인형 (홍익대학교, 디자인공예학과) ;
  • 김진영 (홍익대학교, 섬유미술패션학과)
  • Received : 2024.03.22
  • Accepted : 2024.05.23
  • Published : 2024.05.30
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Abstract

Clothing is a powerful medium that reflects the environment, situation, and trends of the times. It has been an important subject of semiotic analysis, particularly in East Asia. While Korea, China, Japan, and Mongolia are geographically close, they have each developed unique characteristics in their clothing. These characteristics continue to evolve over time. The purpose of this paper is to explore the modern fashion design characteristics of these four East Asian countries by using the Greimas symbol square. To achieve this, the paper follows a research method consisting of several steps. First, it considers previous studies on the topic. Second, it analyzes fashion collections from Paris, Milan, New York, and London, as well as the Seoul and Cruise collections, from 2013 to 2024. Third, it compares costumes and modern fashion designs of brands known for their East Asian influences. Finally, it applies the framework of the Greimas symbol square to analyze the main elements of dress culture in these four countries and their significance in modern fashion collections. The findings of this study reveal that East Asian costume culture can be summarized into four distinct characteristics in modern fashion. Korea is characterized by "moderation," China by "exaggeration," Japan by "distinctiveness," and Mongolia by "symbolism."

Keywords

Acknowledgement

본 논문은 2023 학년도 홍익대학교 학술연구진흥비에 의하여 지원되었음.

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