Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
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Economic Valuation of the Public Function of Agriculture and Rural Areas Using Choice Experiment - Focusing on Amenity Provision Function -

선택실험법을 이용한 농업·농촌 공익기능의 경제적 가치평가 - 어메니티 제공기능을 중심으로 -

  • Kim, Tae-Hwa (Department of Community Development, Kongju National University) ;
  • Lee, Min-U (National Institute of Agricultural Sciences, Rural Development Administration)
  • 김태화 (국립공주대학교 지역사회개발학과) ;
  • 이민우 (농촌진흥청 국립농업과학원)
  • Received : 2022.06.30
  • Accepted : 2023.04.24
  • Published : 2023.05.31
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Abstract

This study attempts to examine consumers' perception towards the amenity provision function of agriculture and rural areas and appraise its economic value. For the economic valuation of the 'amenity function,' a non-market good, CE (Choice Experiment) method was applied in this study. Some of the findings from the awareness survey to be highlighted are as follows. When asked how important public function of agriculture and rural areas is, 79.0% (1,579 respondents) answered 'important,' and only 1.4% (27 respondents) answered 'not important.' Among the respondents, 77.9% (1,558 respondents) expressed that they would consider rural areas as potential destinations for leisure time whreas 22.1% (442 respondents) answered they would not. Moreover, 81.6% (1,632 respondents) answered 'yes' to the statement that 'developmet of rural areas in an unsustinable manner is damaging rural landscape' whereas only 18.4% (368 respondents) answered 'no.' In regard to the importance of public funciton of agriculture and rural areas, 78.4% (1,568 respondents) shared a positive view expressing that the importance will be increased in the future, but 21.6% (432 respondents) expressed an opposite view. Above all, the total value of the amenity function is estimated approximately 7 trillion Korean won. The public demands for rural areas as spaces for leisure time and recreational activities is expected to increase in the future. Therefore, the results presented in this study highlight that a national-level policy support is highly needed in order to maintain and expand public function of agriculture and rural areas.

Keywords

Acknowledgement

본 연구는 농촌진흥청 국립농업과학원 농업과학기술 연구개발사업(과제번호: PJ014144)의 지원에 의해 이루어진 것임.

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