Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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The Effect of Satisfaction Level with the University Entrepreneurship Education, Recognition of Support System, and Mentoring on the Entrepreneurial Intention: The Moderating Effect of Entrepreneurial Self-Efficacy

대학생의 창업교육 만족도와 창업지원제도인식, 창업멘토링이 창업의지에 미치는 영향: 창업효능감을 조절효과로

  • Yu, Young Cheul (Department of Entrepreneurial Management, Graduate School of Entrepreneurial Management, Hanbat National University) ;
  • Lee, Won Il (Department of Business Administration, Hanbat National University)
  • 유영철 (한밭대학교 창업경영대학원 창업학과) ;
  • 이원일 (한밭대학교 융합경영학과 )
  • Received : 2023.03.09
  • Accepted : 2023.04.25
  • Published : 2023.04.30
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Abstract

The purpose of this study is to examine how the start-up education, start-up support system, and start-up mentoring directly and indirectly conducted in universities affects entrepreneurial Intention, and to present programs and directions that can increase the possibility of start-up for college students. This study analyzed the effects of college students' satisfaction with university entrepreneurship education, awareness of the entrepreneurship support system, and entrepreneurship mentoring on entrepreneurial will, and then analyzed how entrepreneurship efficacy affects entrepreneurial will as a moderating effect. The recognition of the start-up support system was divided into the government start-up support policy and the university start-up support project, and start-up mentoring was divided into mentoring function (problem-solving function, networking function, communication function, motivation function) and mentor trust (cognitive trust, emotional trust). Regression analysis was performed on satisfaction with college entrepreneurship education, perception of entrepreneurship support system, entrepreneurship mentoring as independent variables, and willingness to entrepreneurship as dependent variables. In addition, entrepreneurship efficacy was designated as a moderating variable and analyzed. As a result of the study, first, it was found that satisfaction with start-up education had a positive (+) effect on college students' willingness to start a business. Second, among the start-up support systems, university start-up support projects were found to have a positive (+) effect on college students' willingness to start a business. Third, as a result of verifying whether entrepreneurial self-efficacy has a moderating effect on the relationship between college start-up support projects and college students' willingness to start a business while recognizing the start-up support system, it was found to have a moderating effect. The following implications can be derived based on the analysis results of this study. First, efforts to improve start-up education will be needed to increase the satisfaction of start-up education. Second, Through the operation of the start-up counseling center in the university, it will be possible to recognize the education system supported by the university, the university start-up support project that can carry out the indirect experience of start-up, and the government start-up support policy that supports funds. Third, It will be necessary to open a program that can provide start-up mentoring through connection with mentors in the start-up field, such as professors, employees, and senior start-ups in universities. Fourth, It is necessary to develop thorough education on the preparation process of start-ups, start-up special lectures where senior start-ups can indirectly experience the failure of start-ups, and programs for customized start-up education according to college students' major and individual tendencies.

본 연구는 대학에서 직・간접적으로 수행하고 있는 창업교육, 창업지원제도, 창업멘토링의 매개가 창업의지에 어떻게 영향을 미치는가를 살펴보고 창업효능감의 조절효과와 대학생의 창업 가능성을 높일 수 있는 프로그램 개발과 방향성을 제시하는 데 있다. 본 연구는 대학생의 대학 창업교육 만족도, 창업지원제도인식, 창업멘토링이 창업의지에 미치는 영향에서 창업효능감이 창업의지에 어떻게 영향을 미치는지에 대해 분석하였다. 창업지원제도인식은 정부창업지원정책과 대학창업지원사업으로 창업멘토링은 멘토링 기능(문제해결 기능, 네트워킹 기능, 의사소통 기능, 동기부여 기능)과 멘토 신뢰(인지적 신뢰, 정서적 신뢰)로 구분하였으며, 독립변수인 대학 창업교육 만족도, 창업지원제도인식, 창업멘토링과 종속변수인 창업의지 사이에서 창업효능감을 조절변수로 지정하여 실증분석을 실시하였다. 연구결과로는 첫째, 창업교육 만족도는 대학생의 창업의지에 영향을 미치는 것으로 나타났다. 둘째, 창업지원제도 중 대학창업지원사업은 대학생의 창업의지에 영향을 미치는 것으로 나타났다. 셋째, 창업효능감이 창업지원제도인식 중 대학창업지원사업과 대학생의 창업의지의 관계에 있어 조절작용을 하는지 검증한 결과, 창업효능감은 조절효과가 있는 것으로 나타났다. 본 연구의 분석결과를 토대로 다음의 시사점을 도출할 수 있다. 첫째, 창업교육의 만족도를 높일 수 있도록 창업교육에 대한 꾸준한 개선 노력이 필요할 것이다. 둘째, 대학생들의 창업의지를 극대화하고 실전창업으로 확산될 수 있도록 대학 내외 창업 관련 정보 제공, 창업아이템을 실체화 시킬 수 있는 프로그램의 연계, 창업아이템 검증, 창업멘토링 제공, 상시상담이 가능한 창업상담창구 구축 및 운영이 필요할 것이다. 대학 내 창업상담창구 운영을 통해 대학에서 지원하는 교육제도 및 창업의 간접경험을 수행할 수 있는 대학창업지원사업과 자금을 지원하는 정부창업지원정책을 인식할 수 있을 것이다. 셋째, 대학 내 교수, 직원, 선배창업자 등 창업 분야의 멘토와의 연결을 통해 창업멘토링을 제공할 수 있는 프로그램 개설이 필요할 것이다. 넷째, 창업의 준비과정에 대한 철저한 교육과 선배창업자의 창업실패경험을 간접적으로 체험할 수 있는 창업특강, 대학생의 전공별, 개인별 성향에 따른 맞춤형 창업교육의 프로그램 개발이 필요하다.

Keywords

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