Asian Journal of Innovation and Policy

  • 제12권1호
  • /
  • Pages.054-074
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  • 2023
  • /
  • 2287-1608(pISSN)
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  • 2287-1616(eISSN)
아시아기술혁신학회 (Asian Society for Innovation and Policy)
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Digital Transformation Shift in Global Pharmaceutical Industry Going through the Covid-19 Pandemic Era

  • Il Seo (College of Pharmacy, Chungbuk National University) ;
  • Hak Kyun Yang (College of Pharmacy, Chungbuk National University) ;
  • Min Joon Seo (College of Pharmacy, Chungbuk National University) ;
  • Sung Hyun Kim (College of Pharmacy, Chungbuk National University) ;
  • Jin Tae Hong (College of Pharmacy and Medical Research Center, Chungbuk National University)
  • 투고 : 2022.08.20
  • 심사 : 2023.05.06
  • 발행 : 2023.04.30
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초록

With the advent of the '4th Industrial Revolution', digitalization using AI (Artificial Intelligence), big data, IoT (Internet of Things), cloud computing and mobile is accelerating across all industries and global companies have fundamentally reorganized customer experiences, business models, and operations centering on digital transformation. Business innovation drives productivity improvement, process simplification, price, competitiveness and sustainable expansion. Whether digital transformation will be necessary for the current industrial environment is no longer important, and how quickly companies achieve digitalization has emerged as the utmost crucial element in industrial continuity. As non-face-to-face and remote technologies have begun in earnest, and accelerated in the pharmaceutical industry. They are looking for ways to provide value, generate profits, improve efficiency, and sustain the future. Compared to other industries, the pharmaceutical-related sectors have shown high interest in digital transformation especially to reduce costs and meet the challenge of delivering products during the pandemic environment.

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과제정보

I appreciate all the anonymous reviewers who could improve this article. In addition, I was thankful for my colleagues at SamsungBiologics and Chungbuk National University who made invaluable contributions with deep insights.

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